Swapping Santa Claus for Cupid
I'm writing this to you from my smartphone because both of my computers simultaneously died for different reasons.
Welcome to Africa: where electronics come to die.
However, electronics die in... Read more
Coloring, Manufacturing, and Shipping Is All That's Left To Do
Hello The Unseen Africa Kickstarter Backers!
Although I've been quiet since the Kickstarter campaign ended, our team has been hard at work at producing the pilot episode of The Unseen... Read more
Preview of Coming Attractions
I know I said I wouldn't update you for 2 months, but I just wanted to share this 2-minute clip from the pilot episode!
When you watch it, you'll see... Read more
Kickstarter Ends! The Real Work Begins!
When Marylou Johnson learned that we were just $36 from achieving our $23,000 Stretch Goal, she stole a page out of the Yasmin Rahmani Playbook, and increased her pledge exactly... Read more
300 Backers! $22K! Final 40 hours! Our Biggest Backer!
By pre-ordering the pilot episode, Caroline Pratt simultaneously became our 300th Backer and put us over the $22,000 milestone! Thank you Caroline!
There's just 40 hours remaining, so achieving our... Read more
The Untold Story of How We Got To $20,000
In my previous update, I announced our Stretch Goals, so I didn't have time to share the remarkable story of how we got to $20,000. You gotta hear it.
The... Read more
We're 100% Funded! Announcing Stretch Goals!
In just over 20 days, we raised $20,000!
Mission Accomplished! WE DID IT! WOO-HOO!!!
Great! So now what?
1. The Unseen Africa production team is already hard at... Read more
$18,000 = 90% Funded!
If you've ever done a long hike, you know how it feels when you look at a map and you realize you've only hiked 10% of the trail. It can... Read more
Charities vs. Kickstarter + 1st Minute of the Show!
- We are now two-thirds funded!
- We have 187 backers!
- 3 reward levels ($15, $20, and $30) are all sold out!
- We've been consistently in the top 10% of... Read more
We've Halfway There!
Yipee! We're at the halfway point in both time and money: with half of our fund-raising period done, we've raised half the money! Since the beginning, we've been pugnaciously advancing... Read more
What a difference a day makes!
In my last update, I explained why our funding pace was plummeting. I tore up the "social media and blogger outreach" playbook and adopted old-school fund raising methods: individual outreach.... Read more
Tearing Up the Playbook
After an explosive start, our fund raising pace has slowed
The graph below sums it up. We want to the blue bars ($ pledged) to always be above the green line... Read more
You'll Never Believe What Is the Most Popular Reward
Three good news items!
GOOD NEWS #1: Since our debut, The Unseen Africahas been in the Top 20 of the most popular film/video projects. This is remarkable because nearly... Read more
We hit an important milestone of our first day!
Any scientist and economist would scold you for drawing a trend line based on one data point.
However, let's run in a closet and do it anyway while those party-poopers... Read more