About this project
What’s the problem?
Women are overlooked in the photo industry. Women photographers make up a significant portion of the industry and operate at the highest levels, but there are very few products tailored toward them. Especially when it comes to camera packs, where women’s bodies require a different design.
What is the Kashmir?
Our new women’s-focused camera pack: Kashmir. The Kashmir is a 30 Liter ultralight backpack engineered to be a versatile all-around daypack. It has a different torso height and harness system (shoulder straps and hip belt). It works with the f-stop Internal Camera Unit system and is incredibly light weight (just over 1KG).
View a Product Guide with product specs and details:
Our base funding goal is $35,000 USD which is just over 250 packs sold. All prices include global shipping. Items will be shipped from the regional warehouse nearest you; either St. Louis, MO (USA), Tilburg, Netherlands (EU), or Hong Kong (Asia).
f-stop started in 2006 to address a need in what we started calling adventure photography.
WHAT'S THE ICU SYSTEM?
ICU stands for Internal Camera Unit. These ICUs are the nucleus of f-stop packs. The units hold and protect your camera gear, can be removed and replaced with ICUs of various sizes and depths. With these different options you can create the perfect balance of camera gear and everything else you need, for any trip imaginable.
or view a guide that explains the system:
f-stop makes several other ranges of products:
- Mountain Series – for serious photographers who enjoy adventure
- Millar Series – for exploring urban settings
- Dakota Component System – a full range of accessories
Here is a little overview of what our production and distribution timeline looks like for the f-stop Kashmir UL.
We are going to have two different types of stretch goals, running concurrently. The first is related to product and the second related to awareness.
Risks and challenges
As an established brand, we know what it takes to deliver a great product on time. We have spent months designing, testing, and refining the design. We've already selected the production partner and they made the final prototypes which are being tested in the field right now. We have been working for more than a year developing the Kashmir and getting it ready for production, so we won't need to waste time tweaking the design.
However, every project carries with it certain risks. The most common risks are potential delays in obtaining raw materials, packaging, and shipping. While we feel like we have reduced these variables as much as possible, they can never be completely eliminated.
We feel our experience with the product development process (more than 100 products since launching f-stop in 2006) and almost a decade of history with our production partner gives us a unique skill set in handling unexpected problems. Most importantly, we will make sure to give frequent updates about progress so you'll always be informed about the status of the project. We think you'll find our transparency refreshing.Learn about accountability on Kickstarter
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