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Thongs break at the most inconvenient times.
Thongs break when you're running; they break when you stub your toe; they break when you're walking through a car park on a hot day. Thongs can break anytime, anywhere.
It’s super-frustrating, not to mention a waste of good money and natural resources.
So we created a solution that's there when you need it.
Plugsley works by creating a new reinforced brace for the broken thong strap.
Grab Plugsley and twist out the clip you need. If your plug has burst through the sole, you'll need the open loop; if your plug has snapped, twist out the one with the teeth.
If the plug has burst through the sole, squeeze the plug back through and hook the clip around the stem above the plug. If the plug has snapped off, push the stem back through the sole. Attach the clip about half a centimetre from the end of the stem and pull it so the teeth bite in.
Once you're happy the clip is secure, hit the pavement and flop on.
Plugsley will fix just about any rubber thong – kids size to grown-ups, thin straps or thick ones, side straps or the one at the front. If it's made of rubber and goes "flop" when you walk, Plusgley will fix it.
Throwing away two thongs when one breaks is not just a waste of money, it's also a blight on the environment. By extending the lifecycle of thongs, we can slow the attrition rate and have a positive lasting effect on the environment as a result.
We hope to save around 10,000 pairs of thongs this summer in Australia.
We wanted Plugsley to be sleek, but hardy, sturdy and easy to use. It has the same dimensions as a business card, so it’ll slip easily into any wallet or purse.
Plugsley is cut from a sheet of 0.8mm thick stainless steel with a waterjet. This cutting process gives the card smooth edges as well as sharp teeth to grip. Because it’s steel, each of the twist-out braces will probably last longer than your thongs do!
When you get a new pair of thongs, you can simply slip the clip back into your wallet, ready for your next break.
We chose stainless steel as it's incredibly hardy. That way, you've got almost a millimetre of steel to wear through before you ever need another one. And trust us, that'll take a while.
The few thong repair kits on the market are too bulky to carry with you at all times, not to mention being complicated and messy.
You can always use a trusty bread clip if your plug pops through. But if your plug snaps, they're no help at all.
We hatched the idea for Plugsley last summer after one-too-many Havaiana blow-outs. At $20 a pair, throwing them out because of one tiny fault seemed like a waste. There were no readily available solutions, so we set our minds to changing it.
We knew that it had to be something that you could carry on you. Waiting till you get home to fix your thong doesn’t solve the immediate inconvenience of blow-out. We went through a bunch of different prototypes and testing to get to our end result, and we’re super-stoked with where we got to.
Hopefully you are too!
Huge shout-outs to everyone that's helped with our project. Our graphic designers Anna Kovesi and Michael Cochrane, Professor AJ Brophy, camera-gal Lauren Palmer, Leather Leo Alvarez, our various stunt-feet, and everyone who encouraged us along the way!
Oh, and massive props to Pipe Guy from Adelaide (who plays with a pair of thongs) for the soundtrack!
T&C: Only one condition. If you want your Plugsley in time for Christmas, please fill out your survey in within 72 hours of receipt.
Risks and challenges
This is a fairly simple piece of hardware, and after extensive prototyping, we're very self-assured that we'll deliver on this project.
There are always risks with manufacturing in large numbers, but we'll be vigilant and ensure the kits are in top nick before we send them out. We've limited our output to simple packs to increase expediency once manufacturing is complete.
Our ship date is December 1st, although this may be staggered before and after by a few days depending on quantities. We have given our project extra time to ensure we can deliver before Christmas, even if we have a few hold-ups along the way.Learn about accountability on Kickstarter
- (21 days)