GloBro: Changing the way men use the toilet.
The GloBro is a toilet light that changes the way blokes use the bathroom. Stick it under the toilet seat & witness the revolution!
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Ladies hate it when the toilet seat gets left up.
Guys hate it when they have to turn on the light to pee at night.
The GloBro is a double-pronged solution to both these weighty woes.
It’s a tiny lighting device that sticks to the underside of the toilet seat. When the seat is raised, the light goes on, and the only way to switch it off is to put the seat back down. What’s so special about that? Read on, rockers!
The reason that tuning on the light at night to pee is so confronting is down to the way we have evolved.
In a process known as the circadian rhythm, the brain begins producing melatonin after dark. Melatonin is a hormone that causes drowsiness, produced by the pineal gland. It’s the reason you get snoozy at night.
When most light enters your eyes, it inhibits the production of melatonin (boo!), waking you up (double-boo!) and making it difficult to get back to sleep (boo!³). Only red light, with its long wavelength, doesn’t impinge on this process and halt the ZZZ’s.
Red light also helps you keep night vision.
Rhodopsin is a biological pigment found in your retina. It’s super-sensitive to light, and plays a pivotal role in seeing in the dark (forget carrots, this is where it’s at). Rhodopsin is insensitive to red light’s longer wavelengths, so with the GloBro you can maintain your night vision whilst still illuminating the dark depths of your dunny.
Men have, and probably always will, act in self-interest. Whist it’s well documented throughout scientific journals that self-interest is a human characteristic, women everywhere will tell you, blokes do it best.
The GloBro discreetly taps into that self-interest. It creates a subtle psychological shift in the act of putting the toilet seat down, changing perception from “I’m putting her seat down” to “I’m turning my light off”.
And because the red light of the GloBro is visible during the day too, you can tap into that self-interest 24/7.
The selfish satisfaction that men get from turning their GloBro off will help your man form a life-changing habit.
Installation of the GloBro is super simple.
1. Pop in your battery and click in the lid.
2. Peel off the backing tape and apply it to your (clean) toilet seat. You're done!
We actually came up with the idea for the GloBro from a toilet seat that wouldn’t stay up. We were working on a gadget to keep seats up on shoddily constructed dunnies, when our girlfriends illuminated us to a bigger issue: the seat that doesn’t go down.
We realised that in order to get guys to put the seat down, they would need a good reason to do so. Seeing as being asked, nagged and begged hasn’t worked (despite a persistent campaign), we knew we would have to make putting the seat down somehow benefit men. So we identified the issue of turning the light on at night as a rich little niche, and moved forward from there.
Our first prototype was built over a year ago, and we have spent the past 12 months honing the design, sourcing the right components and working towards a launch. We have worked with a range of manufacturers and designers to get the GloBro to where it is today. A big shout out to Design Momentum (the design company behind the ButterUp butter knife) who have been an integral part of our journey thus far.
This Kickstarter project is our way of testing the market to see whether the GloBro has appeal to a wide market. Cheers for your interest, we hope you're up for supporting us!
Here's a little breakdown of the road ahead. As you can see, the prep for manufacturing is the most time-consuming (but also the most important) part of the process. We will be shipping in May 2015.
We owe a huge thanks to the following legends:
- G-Projections and Sam BW for their help shooting our Kickstarter campaign, our talented VO artists and actors Jake Lyall & Sal Rishworth, and home owners Chris and Tom. If it wasn't for these guys, our vid would suck.
- Craig, Sacha and Norman from Design Momentum for all their advice (and lending us their 3D printer).
- Our lovely girlfriends Linda and Lauren for their patience, inspiration, and ultimatums.
- Alex Brophy for lending us facilities and business advice without raising an eyebrow.
- All our mates who have shown enthusiasm for the project and propelled us forward.
- Will Mackinnon, the easygoing landlord of the Frothonauts HQ.
- And all the Frothonauts Facebook fans who have helped us choose logos, design features, and shown a general interest in our day-to-day operations. (Join em! facebook.com/frothonauts)
LADIES ONLY AUDIO
Risks and challenges
As with any new product, there are challenges, but we believe our extremely hands-on development process has ironed out most potential problems.
Tooling for injection moulding is a very precise job, so although the design is finalised, we'll be paying close attention to this part of the production process to ensure the result is perfect. We have a manufacturer lined up with a strong history of delivering quality results.
Our other manufacturers and suppliers also have proven track records, so we're confident any issues that may arise throughout the process will be dealt with effectively and efficiently.
We have allowed extra time for construction of the GloBro in case of any issues along the way, however we are confident we will meet all our deadlines with time to spare.Learn about accountability on Kickstarter
- (30 days)