$32,847
pledged of $100,000 goal
116
backers
0seconds to go
Funding Unsuccessful
The project's funding goal was not reached on Fri, June 3 2016 2:00 AM UTC +00:00
FrontLaneBy FrontLane
First created
FrontLaneBy FrontLane
First created
$32,847
pledged of $100,000 goal
116
backers
0seconds to go
Funding Unsuccessful
The project's funding goal was not reached on Fri, June 3 2016 2:00 AM UTC +00:00

About

The Adaptive Brake Light is a new technology that manufacturers such as Mercedes, BMW, Cadillac, and Volvo use to keep their passengers safe. When you brake hard, it activates to make the drivers behind you stop up to 19 ft shorter, thereby avoiding collisions of up to 22 mph. The technology is extremely effective but has been costly to install, until now. Braking Bar is an Adaptive Brake Light that any driver can simply stick to their rear window.

When you brake normally, your brake lights illuminate normally, but when you brake forcefully, Adaptive Brake Lights get very bright or flash. The eye sees this change in brightness as a movement and thus a danger, making distracted drivers pay attention urgently. Extensive research by manufacturers and governments has proven Adaptive Brake Lights to be extremely effective at keeping people safe.

 By the numbers...

For complete details, see the Research and Technical Document.

Knowing how frequent and dangerous rear-end collisions were, we wanted to make our cars safer. So after extensive research, we found the Adaptive Brake Light to be by far the best option. However, when purchased aftermarket, they often cost near $500 and require a mechanic to make a very permanent, hard-wired installation. This is not only inconvenient but impractical. Wanting a better option, we created Braking Bar—an Adaptive Brake Light that any driver can simply stick to their rear window to give their car the same type of safety that comes standard in many new cars.

Braking Bar checks for forceful braking more than 160 times per second, and when you brake hard, it illuminates a bar of LEDs near-instantaneously in the most visible location on your car. 

Braking Bar installs anywhere along the center of the rear window, right side up or upside down, to nearly any window, and to nearly any tint of window. By using a built-in accelerometer to determine braking force and a battery pack to supply power, Braking Bar is fully self-contained. The adhesive, while removable and safe for any window, is strong and won’t come off, no matter the road. It has a leveling function, knows when it’s installed properly, and will self-calibrate, ensuring it always provides maximum protection. 

Unlike many cars, Braking Bar requires truly minimal maintenance. The AA batteries last for years and the robust design handles extreme conditions with ease.

Three colors and a sleek design complement any interior, and a thin frame leaves visibility unimpaired.

Braking Bar makes safety accessible. At $179, Braking Bar is far more affordable than other aftermarket Adaptive Brake Lights and gives drivers an alternative to buying a new car when they want new features. Compared to regularly scheduled maintenances, new car prices, and costs of rear-end collisions, Braking Bar is valuable to anyone.

Braking Bar is universal. In countries where flashing is permitted, Adaptive Brake Lights flash under forceful braking. In the United States and other countries, Adaptive Brake Lights illuminate additional brake lights brightly instead of flashing them. Braking Bar has both modes built-in so that it is both legal and effective everywhere.

Until now, new safety meant a new car. Braking Bar changes that, enabling families, individuals, and professionals to easily outfit their cars with cutting-edge technology.

Braking Bar is a fully functional prototype, ready to be produced in America. Kickstarter funding goes towards finalizing components and production design, creating the molds, production, testing, and support. 

Production in USA has several discerning advantages: better manufacturing oversight so quality can remain consistently high, manufacturers are known and reputable, communication is simplified, turnaround times are shorter, and jobs are created in an increasingly outsourced sector. 

Additionally, we firmly believe that high quality production in a safety product isn’t just desirable, it’s necessary. That’s why we’re working with manufacturers with outstanding, responsible track records and commitment to ensuring their products are always ones to be proud of. 

Due to a streamlined design and widely available components, there are many manufacturers highly capable of producing Braking Bar in the USA. Braking Bar is carefully designed to be easily manufactured, RoHS compliant and DOT certified.

Vehicle Requirements 

Braking Bar benefits nearly every car. Here are the few requirements:

The car must...

  • Have a rear window 
  • Have a rear window that is preferably lighter than 30% VLT (very dark windows reduce the visibility of the brake light, and windows darker than 30% VLT are illegal in many states) 
  • Not have a rear window that slides downward like a side window 
  • Not be a convertible (Braking Bar will have nowhere to go when the top is down!) 
  • Not have double doors to access the cargo compartment (like a shared-ride van) as Braking Bar must be installed in the center of the rear window (which is where the doors would meet on a shared-ride van)

Since before I can remember, I've loved building. From LEGOs to Arduino to 3D printing and custom PCBs, the mediums I use have changed, but my desire to create has always been unwavering.

Yet, there is a key difference in that desire: I used to build everything for me, making only what I wanted as my creations only affected me. Now, I know the great impact even one person’s work can have in society.

This knowledge shifted my purpose—not just to build, but to build for others, making products that can change lives and redefine how we see our most daunting challenges.

I’m an engineer with a passion for driving. When I saw the severity of car accident statistics, and how hard it was to make my car safer, I knew there was an opportunity to truly make a difference. I graduated from Stanford University and love being able to use my knowledge to make a difference on the roads.

Sincerely, 

Roland Hence, Inventor

For more information, see our Press Kit. For complete details on the facts and figures shown, see the Research and Technical Document.

Like us on Facebook, Follow us on Twitter, and check us out at BrakingBar.com.

Risks and challenges

Quality is essential in a safety product. It’s one of the main reasons we’re manufacturing in the USA and has dictated the components we’ve chosen. This also means in the case of an unforeseeable delay, we believe it’s essential to delay product launch to ensure the product is a high quality, as it’s something that can be used for years. Even with the substantial buffer room in our timeline, there is no way to know for sure when delays will happen and for what reason, but we will be open and transparent throughout the entire process to make sure you’re as up to date as you want to be with the latest manufacturing details.

Braking Bar would certainly be cheaper if manufactured overseas, but we believe quality, job creation, and control over the manufacturing process is more important, especially in a safety device. While there is always uncertainty in creating a new product, such control over the manufacturing process helps to greatly reduce that risk.

Fortunately, Braking Bar isn’t designed to push physical limits: it’s designed to be the first of its kind. That means instead of focusing on shaving hundredths of an inch off the thickness, we’ve focused on making it utilize the most reliable, stable, and robust methods of production possible. Such straightforwardness isn’t just to make the manufacturing process straightforward, it’s to ensure Braking Bar is dependable in your car.

Braking Bar is the first product of a new company called FrontLane LLC, and we’ve been funding it entirely through our own efforts. We're eager to take the final steps and give drivers another option on the road. By supporting Braking Bar, you’re helping make this safety technology widely available, not only to yourself and your passengers, but to everyone who wants it.

Thank You

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Support

  1. Select this reward

    Pledge $1 or more About $1.00

    Thank You!

    Your contribution means the world to us and helps give drivers more options when it comes to their cars. Your name will go on our website, if you like!

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    Pledge $119 or more About $119

    EARLY BIRD

    One (1) Braking Bar unit at the lowest price. Available in White, Gray, or Black (color to be selected before delivery). Free shipping within USA.

    Expected MSRP $179

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    Pledge $129 or more About $129

    Kickstarter Special!

    One (1) Braking Bar unit at the discounted Kickstarter price. Available in White, Gray, or Black (color to be selected before delivery). Free shipping within USA.

    Expected MSRP $179

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    Pledge $229 or more About $229

    Family Pack!

    Two (2) Braking Bar units at the family price. Available in White, Gray, or Black (colors to be selected before delivery). Free shipping within USA.

    Expected MSRP $349

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    Pledge $349 or more About $349

    Beta Tester!

    Help make the roads safer with your early feedback. You'll receive a production prototype months early, as well as the final Braking Bar unit once it ships. Free shipping within USA.

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  6. Select this reward

    Pledge $2,500 or more About $2,500

    Engineer's Package!

    Get the full behind-the-scenes tour while supporting safer roads. Includes three (3) production prototypes delivered months early, three (3) Braking Bar units, a customized walkthrough of the entire project, and a video chat with the inventor.

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Funding period

- (37 days)