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We are opening a gourmet vegan burger restaurant/takeaway that aims to create food without compromise.
52 backers pledged £6,091 to help bring this project to life.
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£6,091

52

We're asking for help in opening our version of a dedicated vegan burger takeaway on Hyde Park Corner, offering something for all.

Vegan fast food has come a long way in the last few years, however we still feel as though there is a need for more dedicated vegan restaurants and takeaways. We have browsed the internet too many times, desperate for a quick and easy meal to find that there is practically nothing on offer. With your help, we aim to open a dedicated gourmet burger bar on Hyde Park Corner, in Leeds. 

If you're feeling kind enough to help bring our ideas to life, we'll send you vouchers that you can use to come and try some of our delicious food!

Southern fried cauliflower bites with kimchi and truffle mayo
Southern fried cauliflower bites with kimchi and truffle mayo

The Business:

  • We feel as though we have created an interesting and diverse menu that is both familiar and experimental, in the hopes of catering to everyone's cravings in some way or another.
  • We make all of our buns in house with our secret recipe.
  • We are completely plastic free and all of our packaging is fully recyclable.
  • 100-percent Plant Based.
  • We're set to open on Hyde Park Corner this September, so we're perfectly located to cater for students and locals alike. 

People have varying opinions on what vegan food is, and this is often far from what it can be. We want people to eat at our restaurant because they love our food, not because we are the only plant-based option available at the time. We may be serving plant based food exclusively but this is second to the quality and taste we hope to offer, hence our slogan - 'food without compromise'. We feel as though in the current market there is too often a compromise between taste, quality, price or variety. This is something we aim to do differently. 

Our food is not going to be boring. Our delicious and innovative menu will be regularly changing, and we'll provide a host of exciting options including: 

  • A range of of burgers including a classic cheeseburger using the delicious Beyond Meat patty, our house burger sauce, homemade brioche style buns and smoked gouda cheese
  • Panko coated portobello mushroom burger with truffle mayo, sweet onion jam and pickled beetroot 
  • Spicy seitan chicken burger with choices of spicy buffalo sauce or whisky and peach BBQ sauce, served with slaw and homemade dill pickles 
  • An exciting range of sides including marinaded cauliflower bites with kimchi mayo, hoisin sauce and spring onion. Also mac and cheese with crispy onions, rosemary breadcrumbs and include a choice of toppings such as bacon pieces and jalapenos  
  • All these can be washed down with a range of milkshakes made from homemade ice cream with a variety of flavours


The Vegan 'Movement':

  • In 2018 the UK launched more vegan products than any other country. (Mintel, 2019). 
  • The demand for vegan food in the UK increased by 987% in 2017, and is still continuing to rise. (PBN, 2017).
  • The number of vegans in the UK quadrupled between 2014 and 2018. (Ipsos Mori). 
  • Animal farming provides the UK with just 18% of its calories, but uses 83% of our farmland. (Oxford University, 2018).
  • Reduced meat consumption has been shown to heavily reduce the likelihood of developing a number of ailments from high blood pressure to prostate cancer.  

As a relatively new concept, veganism can be a fairly divisive topic but we don't think it needs to be. We aim to provide something that is familiar enough to a strict meat-eater whilst also providing exciting options for those who have been vegan for several years and are tired of being offered the same bean burgers, mushroom risottos and salads. Ordering dinner in a group doesn't have to turn into an ethical debate, sometimes you just want a quick guilt-free meal delivered to your door after a long day. 

Fundamentally, the three of us believe that eating meat is no longer a sustainable practice in the modern world. Regardless of animal welfare, we recognise that it is more efficient in terms of money, time, space and natural resources to eat the crops that are grown in the ground, than to feed these crops to animals for several years before eating the animals. In a world where mass poverty and hunger exists, we feel it is our responsibility to look for ways to reduce the social and environmental impact of our eating habits - and in doing so we hope to reduce the compromise that currently exists in switching to a vegan diet for the majority of people. 


The Team:

We are three friends who met whilst at university, and have now recently graduated. In the second year of our degrees, we decided we'd like to test the waters of the business world and start an artisan jam company. We regularly traded on the markets to get an idea of what people wanted and how to give it to them, and from that experience our hunger to work long days and nights for practically no money only grew stronger. Friends of Jam proved to us that we had the necessary drive and motivation to get things done, and succeed in an area that none of us had considered just a few years ago. That's why in our final year of university we started playing around with the concept of opening a restaurant/takeaway. After a year of juggling university with something we all knew we wanted to do, we are now in a position where we have graduated, secured the lease to our property, and are just a month away from opening our first restaurant!

Dom, Lucas and Shaz (left to right) after signing the lease
Dom, Lucas and Shaz (left to right) after signing the lease

We believe as though we have a unique advantage in that our team is comprised of different eating backgrounds and experiences. From carnivore to pescatarean, from flipping burgers at McDonalds to working hospitality jobs, between us we've tried it all. It's for this reason we feel as though we have the necessary experience, motivation and know how to make the food that bridges the gap and makes veganism more accessible for everyone. 

Risks and challenges

Obviously building a business from scratch is very tough, and requires a lot of hard work. We feel as though Friends of Jam has given us a unique insight into the world of startups and the type of commitment that it requires, and we couldn't be more excited by the opportunity to succeed.

Thanks for reading, and we'll hopefully see you very soon!
Shaz, Dom and Lucas

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  1. Select this reward

    Pledge £10 or more About $13

    Burger, Chips n Drink

    Any burger of your choice with a side of fries and a drink

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    Ships to Only United Kingdom
    19 backers
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    Pledge £20 or more About $26

    Burger, Chips n Drink for 2

    Any burger of your choice with a side of fries and a drink, TIMES 2

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    11 backers
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    Pledge £30 or more About $39

    Burger, chips and a drink, and a T-shirt

    Any burger of your choice, a side of chips with a drink.. and your very own limited edition Friends of Food tee

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    4 backers
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  4. Select this reward

    Pledge £40 or more About $52

    £50 voucher

    Free 10 pounds anyone?

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    2 backers
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  5. Select this reward

    Pledge £60 or more About $77

    10 Burger Vouchers

    10 vouchers for 10 free burgers!

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  6. Select this reward

    Pledge £100 or more About $129

    20 free burger vouchers

    20 vouchers for 20 free burgers!

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    2 backers
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    Pledge £250 or more About $321

    Pre-launch Party

    You'll be invited to our exclusive pre-launch party where you can peak behind the curtain, meet the team, and try all of our menu! (You'll also get a voucher for £150 pounds to spend in house whenever you like!).

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    Pledge £500 or more About $642

    Free Burgers for a Year!

    Free burgers for a whole year! You can come into the shop and grab yourself up to one free burger every day, for a whole year! You'll also be immortalised by having one of our menu specials named after you!

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Funding period

- (30 days)