Friday Afternoon Tea is Leveling Up...The Sequel!
We are expanding from an online-only retailer to a brick-and-mortar tea shop and game space!
Thanks to your loyal patronage as well as the overwhelming success of our first Kickstarter campaign back in 2014, we find ourselves outgrowing our online-only business model and now must find a new home. This is a great problem to have!
We have found a wonderful home for our brick-and-mortar shop in the Phinney Ridge neighborhood of Seattle, but we need a community boost to get there! This space is warm and airy, with gorgeous hardwood floors, high ceilings and great big windows to let in lots of light. The venue is fully ADA-accessible, so all our friends will be able to come visit. It's very important to us that no one feel left out or unwelcome in our new home!
To make this dream a reality, we need to raise $40,000. These funds will be used as follows:
- Rent and deposit to secure a space
- Build-out of USDA-compliant blending area
- Increase in inventory
- Proper storage for said inventory
- Installation of a lovely tasting counter
- Furniture for product display
- Furniture and games for our gaming corner
- POS/cash register
- Legal fees (permits, licenses, etc.)
- Insurance and security
- Signage and shop decor
- Hiring an accountant
We are in the process of looking for a lovely space to build our shop. We have a clear and dear-to-our-hearts vision for our expansion. Lots of light and a friendly atmosphere will be waiting for you at our community tea shop/gaming hotspot/your new living room.
We feel super confident you will love our new home. We plan to be very much involved in the community. In addition to regular store hours and free tasting at any time, we will feature the following perks:
- Regular organized game nights
- Same goes for craft nights
- And book club!
- Specialized workshops on pairing, blending, etc.
- Participation in neighborhood Art Walks
- Hosting local art on our walls
- Custom on-the-spot blending
- Educational focused tea tastings for you and your friends!
We've never been able to offer these things to you, our friends, due to being restricted to online sales or busy convention dealer's halls. This expansion will allow us to give you so much more!
Please do spread the word. We have a large goal here, and this expansion really is about community! It will sincerely be such a pleasure to see you all in our new home.
Now for the fun stuff: Stretch Goals!
If we reach $42,000 we will give ALL BACKERS a randomized sample pack in addition to their selected backer reward!
If we reach $45,000 we will take a community vote on our first Featured Artist!
If we reach $48,000 we will take a community vote on a new collection of blends to release at our grand opening!
If we reach $50,000 we will host an elegant Celebration Soirée, open to all!
Risks and challenges
Obviously, opening a retail boutique comes with some risk. A brick-and-mortar operation carries significantly higher overhead. This means we need to seriously up our sales game in order to make this expansion sustainable in the long run, or face going out of business. Scary!
No need to worry overly, friends. We have plans in place to help us ramp up revenues to the level we'll need to stay open. Our diversification plan will allow us to bring in a whole new demographic of customers. Our intended neighborhood is all about supporting local small business, and the foot traffic is to die for. If we secure the location we want, we'll be only a couple blocks south of the Phinney Ridge Community Center and Red Mill Burgers, and only a handful of blocks north of the Woodland Park Zoo! There are no other tea shops in the vicinity, so we really will have the market to ourselves in that part of town.
Working out of this new venue will also enable us to distribute our product to retail outlets such as Whole Foods and PCC, as well as greatly increasing our wholesale customer base. All great things! We will continue to retail online and come out to see you at all our favorite events, so don't worry about losing anything from us.Learn about accountability on Kickstarter
- (30 days)