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Friday Afternoon Tea is launching a re-branding expansion campaign to update our image and expand our presence in the geek community!
202 backers pledged $15,069 to help bring this project to life.
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About

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$15,069

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Friday Afternoon Tea is a fledgling nerd tea company based in Tacoma, Washington. We specialize in geeky themed blends, which you can find here on our current website. We also do themed tea tasting events, etiquette classes and tea party catering. We already have a loyal following of amazing fans, but need assistance to take our business to the next level!

We intend to use these funds to update our image and expand our operations. Specifically, we need to do the following:

*Overhaul our website

*Create a new logo

*Purchase ad space on various popular geeky websites

*Expand our wholesale business to cafés and comic shops.

*Upgrade our packaging and labels

*Get involved in the geek community on a larger level by registering to vend at many more conventions than we currently have the resources to attend

*Upgrade convention displays to really draw in customers

This money will allow us to really take our brand to the next level and make our operation the shiny, efficient, accessible creature it needs to be in order to be viable for long-term success.

For total bonus points, check out our stretch goal rewards!

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Thanks for helping us spread our love of geeky tea!

Happy sipping,

Friday and Audrey

Risks and challenges

As a one-woman operation, expansion will be a challenge. Running a business is difficult enough to do solo, and such ambitious growth isn't very realistic on my own.

I plan to circumvent this challenge by hiring interns to help with clerical responsiblities, stocking, blending, packaging and social media. I also plan to hire a book keeper to help me keep close track of financial aspects during the expansion.

I have a decade of management experience and am working on completing my MBA. I know my market and customer base intimately and feel confident that this expansion will be successful and that my loyal customer base will be delighted and supportive of this project!

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Support

  1. Select this reward

    Pledge $1 or more About $1

    A happy thought from Friday and Audrey! Thanks so much for your support!

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    6 backers
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    Pledge $7 or more About $7

    A thank-you note from Friday and Audrey. We really appreciate you!

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    2 backers
    $

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  3. Select this reward

    Pledge $15 or more About $15

    Two ounces of any Friday Afternoon blend! Choose from almost 200 teas!

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    70 backers
    $

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  4. Select this reward

    Pledge $25 or more About $25

    Four ounces of any Friday Afternoon blend! Choose from almost 200 teas!

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    44 backers
    $

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  5. Select this reward

    Pledge $45 or more About $45

    Four ounces each of any Two Friday Afternoon blend! Choose from almost 200 teas!

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    14 backers
    $

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  6. Select this reward

    Pledge $50 or more About $50

    Your own blend! Friday will create a custom tea just for you. You will receive four ounces of your blend in an attractive tin with a gorgeous exclusive label!

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    17 backers
    $

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  7. Select this reward

    Pledge $65 or more About $65

    Your own blend! Friday will create a custom tea just for you. You will receive six ounces of your blend with a gorgeous exclusive label!

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    7 backers
    $

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  8. Select this reward

    Pledge $80 or more About $80

    A full set of tasty teas! Two ounces each of any six blends in our inventory. Choose from almost 200 teas!

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    4 backers
    $

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  9. Select this reward

    Pledge $100 or more About $100

    9 months of our themed Tea of the Month Club subscription! One four ounce tin of tea with a paired box of cookies sent to you monthly. Pick any theme!

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    16 backers
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  10. Select this reward

    Pledge $150 or more About $150

    One year themed Tea of the Month Club subscription! One four ounce tin of tea with a paired box of cookies sent to you monthly. Pick any theme!

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    10 backers
    $

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  11. Select this reward

    Pledge $250 or more About $250

    Friday will cater a tea party for you and up to five friends! Pick a theme and Friday will take care of the rest!

    This reward is only available to those in Western Washington.

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    Limited 3 backers
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  12. Select this reward

    Pledge $300 or more About $300

    Friday will cater a dinner party for you and up to five friends! Pick a theme and Friday will take care of the rest!

    This reward is only available to those in Western Washington.

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    Limited 0 backers
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  13. Select this reward

    Pledge $400 or more About $400

    Friday will cater a tea party for you and up to five friends! Pick a theme and Friday will take care of the rest! This reward INCLUDES two custom blends created for your event and packaged in attractive tins for you and your guests!

    Only available to those in Western Washington.

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    Limited 0 backers
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  14. Select this reward

    Pledge $500 or more About $500

    Friday will cater a dinner party for you and up to five friends! Pick a theme and Friday will take care of the rest! This reward INCLUDES two custom blends created for your event and packaged in attractive tins for you and your guests!

    Only available to those in Western Washington.

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    Limited 0 backers
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  15. Select this reward

    Pledge $700 or more About $700

    You pick a theme, Friday blends an exclusive collection just for you! Private consultation with Friday as well as 2 oz. of each tea in the collection!

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    0 backers
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  16. Select this reward

    Pledge $850 or more About $850

    Become part of our permanent collection! You choose a theme, consult with Friday, we develop a collection together and put it up on the Friday Afternoon website to be widely distributed! And of course you get a full set! 2 oz. of each blend in the collection will be shipped to you, anywhere in the world!

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Funding period

- (30 days)