Friday Afternoon Tea is a fledgling nerd tea company based in Tacoma, Washington. We specialize in geeky themed blends, which you can find here on our current website. We also do themed tea tasting events, etiquette classes and tea party catering. We already have a loyal following of amazing fans, but need assistance to take our business to the next level!
We intend to use these funds to update our image and expand our operations. Specifically, we need to do the following:
*Overhaul our website
*Create a new logo
*Purchase ad space on various popular geeky websites
*Expand our wholesale business to cafés and comic shops.
*Upgrade our packaging and labels
*Get involved in the geek community on a larger level by registering to vend at many more conventions than we currently have the resources to attend
*Upgrade convention displays to really draw in customers
This money will allow us to really take our brand to the next level and make our operation the shiny, efficient, accessible creature it needs to be in order to be viable for long-term success.
For total bonus points, check out our stretch goal rewards!
Thanks for helping us spread our love of geeky tea!
Friday and Audrey
Risks and challenges
As a one-woman operation, expansion will be a challenge. Running a business is difficult enough to do solo, and such ambitious growth isn't very realistic on my own.
I plan to circumvent this challenge by hiring interns to help with clerical responsiblities, stocking, blending, packaging and social media. I also plan to hire a book keeper to help me keep close track of financial aspects during the expansion.
I have a decade of management experience and am working on completing my MBA. I know my market and customer base intimately and feel confident that this expansion will be successful and that my loyal customer base will be delighted and supportive of this project!Learn about accountability on Kickstarter
- (30 days)