WE HAD A SURPRISE DONATION OF $5,030! This donation was made outside the campaign, but we're counting it toward our stretch goals. This means we're a few stretch goals ahead of where the counter indicates!
Who Are We?
Friday Afternoon Tea, LLC is a small family-run business, providing thirsty nerds with tasty teas since October of 2010. We make conscious, ethical sourcing choices, handcraft unusual blends and have spent the last six years building strong bonds with a worldwide community of tea lovers.
Due to an abrupt change in circumstances, we have lost our processing facility and will be unable to continue serving our community unless we find a new home! Fortunately, owner/operator Friday Elliott has spent over a decade preparing to run a brick-and-mortar tea shop. We feel confident that now is the time to move into a shop space and become bigger and better than we've ever been! In order to survive and fulfill our true potential, however, we need your help. Opening a retail store isn't cheap, and we'll need to raise $30,000 to get started.
These funds will be used for:
- Securing a location
- Build-out of USDA-compliant blending area
- Increasing inventory
- Furnishing our shop
- Installing a tasting counter
- POS/cash register
- Filing fees (permits, licenses, etc.)
- Insurance and security
- Signage and shop decor
We are in the process of looking for a lovely space to build our shop. We have a clear and dear-to-our-hearts vision for our expansion. Lots of light and a friendly atmosphere will be waiting for you at our community tea shop/gaming hotspot/your new living room.
We have some friends helping us with our rewards this time around. Check out some of the items we're offering!
Add-Ons and Stretch Goals!
To modify your order, simply add the dollar amount appropriate for the items you've chosen to your pledge and we'll confirm the details of your order in a post-campaign survey.
Why Are We Special?
In addition to our commitment to ethical sourcing when selecting our ingredients, we at Friday Afternoon boast a completely unique approach to blending. Owner Friday Elliott experiences a rare form of synesthesia (called Lexical-Gustatory Synesthesia) which causes her to taste thoughts and words as real flavors in her mouth. This superpower allows her to create complex tea blends that represent the actual flavor profiles their inspirations elicit. Friday's custom blends have surprised and delighted hundreds of people over the years, and we are excited to continue to share that joy with you.
Our Vision? Community.
Visibility and inclusiveness have always been our core values. We are firmly committed to treating everyone with respect and dignity, regardless of race, religion, orientation, ability, or any other factor. We are family-run, family-focused, and will not stand for discrimination in our shop. With this expansion, we intend to put our money where our mouths are and create a space that is accessible and safe for our mobility-challenged friends, families with small children, and all our LGBTQA+ family.
What Do We Offer?
In addition to the quality teas and tisanes we have always provided, our brick-and-mortar location will offer the following products:
- Books on tea and related cookbooks
- A wider selection of tea wares
- Locally produced chocolates by Theo
- Sprinkles by The Geeky Hostess
- Unique products from local crafters
- Beautiful works by local artists
We will also offer many lovely services, such as:
- In-house custom blending
- Free tasting any time
- Regular organized events
- Participation in our neighborhood Art Walks
- Tea education
- Classes and workshops
- Private events and meet-ups
The walls of our tea shop will be a rotating gallery of fabulous local artists. These four artists have already agreed to show their work with us, and we are acquiring more artists all the time! We’re going to have the best Art Walk parties!
Why Support Us?
If we can't secure the funding we need to open this shop, we will have to close our operation. Our service currently is available worldwide and we have enjoyed many years of retail and wholesale distribution to customers far and wide. In order to continue serving you, we need to reach this goal.
We are a small business working to support a community of local small businesses. We are kind-hearted people with a fabulous product, great ethics and solid experience. We're good at our job and we want to continue to provide tea and happiness to the world. We want to share all this with you.
Risks and challenges
Obviously, opening a retail boutique comes with some risk. A brick-and-mortar operation carries significantly higher overhead. This means we need to seriously up our sales game in order to make this expansion sustainable in the long run, or face going out of business. Scary!
No need to worry overly, friends. We have plans in place to help us ramp up revenues to the level we'll need to stay open. Our diversification plan will allow us to bring in a whole new demographic of customers. Both of our possible neighborhoods (Phinney Ridge/Greenwood and Wallingford) are all about supporting local small business, and the foot traffic is to die for. There are no other tea shops in the vicinity, so we really will have the market to ourselves in that part of town.
Working out of this new venue will also enable us to distribute our product to retail outlets such as Whole Foods and PCC, as well as greatly increasing our wholesale customer base. All great things! We will continue to retail online and come out to see you at all our favorite events, so don't worry about losing anything from us.Learn about accountability on Kickstarter
Support this project
- (35 days)