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We are expanding from a purely online retailer to a brick and mortar tea shop and everyone-friendly community space!
We are expanding from a purely online retailer to a brick and mortar tea shop and everyone-friendly community space!
522 backers pledged $33,550 to help bring this project to life.

About this project

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$33,550

522

WE HAD A SURPRISE DONATION OF $5,030! This donation was made outside the campaign, but we're counting it toward our stretch goals. This means we're a few stretch goals ahead of where the counter indicates!

 

 

Who Are We?

Friday Afternoon Tea, LLC is a small family-run business, providing thirsty nerds with tasty teas since October of 2010. We make conscious, ethical sourcing choices, handcraft unusual blends and have spent the last six years building strong bonds with a worldwide community of tea lovers.

Due to an abrupt change in circumstances, we have lost our processing facility and will be unable to continue serving our community unless we find a new home! Fortunately, owner/operator Friday Elliott has spent over a decade preparing to run a brick-and-mortar tea shop. We feel confident that now is the time to move into a shop space and become bigger and better than we've ever been! In order to survive and fulfill our true potential, however, we need your help. Opening a retail store isn't cheap, and we'll need to raise $30,000 to get started.

These funds will be used for:

  • Securing a location
  • Build-out of USDA-compliant blending area
  • Increasing inventory
  • Furnishing our shop
  • Installing a tasting counter
  • POS/cash register
  • Filing fees (permits, licenses, etc.)
  • Insurance and security
  • Signage and shop decor

We are in the process of looking for a lovely space to build our shop. We have a clear and dear-to-our-hearts vision for our expansion. Lots of light and a friendly atmosphere will be waiting for you at our community tea shop/gaming hotspot/your new living room.

What have others said about us? Read our reviews on Etsy, Facebook, Steepster and Teaviews!

Rewards!

We have some friends helping us with our rewards this time around. Check out some of the items we're offering!

Tea tasting journals by Rebecca Elliott
Tea tasting journals by Rebecca Elliott

 

Beautiful tea soaps by Digital Soaps (rose, black tea, green tea)
Beautiful tea soaps by Digital Soaps (rose, black tea, green tea)

 

Infusers by GeekStar Costuming
Infusers by GeekStar Costuming

Add-Ons and Stretch Goals!

 To modify your order, simply add the dollar amount appropriate for the items you've chosen to your pledge and we'll confirm the details of your order in a post-campaign survey.

 

 

 

 

 

 

Why Are We Special?

In addition to our commitment to ethical sourcing when selecting our ingredients, we at Friday Afternoon boast a completely unique approach to blending. Owner Friday Elliott experiences a rare form of synesthesia (called Lexical-Gustatory Synesthesia) which causes her to taste thoughts and words as real flavors in her mouth. This superpower allows her to create complex tea blends that represent the actual flavor profiles their inspirations elicit. Friday's custom blends have surprised and delighted hundreds of people over the years, and we are excited to continue to share that joy with you.

Our Vision? Community.

Visibility and inclusiveness have always been our core values. We are firmly committed to treating everyone with respect and dignity, regardless of race, religion, orientation, ability, or any other factor. We are family-run, family-focused, and will not stand for discrimination in our shop. With this expansion, we intend to put our money where our mouths are and create a space that is accessible and safe for our mobility-challenged friends, families with small children, and all our LGBTQA+ family.

Friday and Allyn (TeaChild)
Friday and Allyn (TeaChild)

What Do We Offer?

In addition to the quality teas and tisanes we have always provided, our brick-and-mortar location will offer the following products:

  • Books on tea and related cookbooks
  • A wider selection of tea wares
  • Locally produced chocolates by Theo
  • Sprinkles by The Geeky Hostess
  • Unique products from local crafters
  • Beautiful works by local artists
Detox Tisane
Detox Tisane

 

Snow Day Blend
Snow Day Blend

 

Mrs. Bennet's Nerve Tonic
Mrs. Bennet's Nerve Tonic

 

We will also offer many lovely services, such as:

  • In-house custom blending
  • Free tasting any time
  • Regular organized events
  • Participation in our neighborhood Art Walks
  • Tea education
  • Classes and workshops
  • Private events and meet-ups
Sample event calendar (work in progress)
Sample event calendar (work in progress)

The walls of our tea shop will be a rotating gallery of fabulous local artists. These four artists have already agreed to show their work with us, and we are acquiring more artists all the time! We’re going to have the best Art Walk parties!

Sienna Morris, Katie Clark, Danielle Harada, Mel Paradise
Sienna Morris, Katie Clark, Danielle Harada, Mel Paradise


Why Support Us?

If we can't secure the funding we need to open this shop, we will have to close our operation. Our service currently is available worldwide and we have enjoyed many years of retail and wholesale distribution to customers far and wide. In order to continue serving you, we need to reach this goal.

We are a small business working to support a community of local small businesses. We are kind-hearted people with a fabulous product, great ethics and solid experience. We're good at our job and we want to continue to provide tea and happiness to the world. We want to share all this with you.

Happy Sipping!
Happy Sipping!

 

Risks and challenges

Obviously, opening a retail boutique comes with some risk. A brick-and-mortar operation carries significantly higher overhead. This means we need to seriously up our sales game in order to make this expansion sustainable in the long run, or face going out of business. Scary!

No need to worry overly, friends. We have plans in place to help us ramp up revenues to the level we'll need to stay open. Our diversification plan will allow us to bring in a whole new demographic of customers. Both of our possible neighborhoods (Phinney Ridge/Greenwood and Wallingford) are all about supporting local small business, and the foot traffic is to die for. There are no other tea shops in the vicinity, so we really will have the market to ourselves in that part of town.

Working out of this new venue will also enable us to distribute our product to retail outlets such as Whole Foods and PCC, as well as greatly increasing our wholesale customer base. All great things! We will continue to retail online and come out to see you at all our favorite events, so don't worry about losing anything from us.

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Support this project

  1. Select this reward

    Pledge $1 or more About $1.00

    Thank you!

    You are a champion for supporting small businesses and we will blow you a kiss and think a big thank you in your direction!

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    Pledge $7 or more About $7

    Personal letter of thanks

    As a token of our appreciation, we will send you a hand-written letter expressing our gratitude for your support!

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    4 backers
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    Pledge $11 or more About $11

    Tiny Seed

    2 oz. of Tea

    Friday will pick 2 oz. of one of our delicious teas for you!

    *Please let us know if you have any allergies*
    *You will be able to request a specific tea in a survey after the campaign ends. Requests will be honored as supply is available.*

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    25 backers
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    Pledge $15 or more About $15

    Healthy Soil

    Exclusive tea soap!

    One of three exclusive teacup soaps from Digital Soaps! These are of amazing quality and contain actual Friday Afternoon teas.

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    4 backers
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  5. Select this reward

    Pledge $17 or more About $17

    Sprout

    Friday Afternoon Sampler Pack

    Friday will put together a sample pack of 8 of our favorite blends for you!

    *Please let us know if you have any allergies*
    *You will be able to request specific teas in a survey after the campaign ends. Requests will be honored as supply is available.*

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  6. Select this reward

    Pledge $20 or more About $20

    Seedling

    4 oz. of Tea

    Friday will pick 4 oz. of delicious tea for you!

    *Please let us know if you have any allergies*
    *You will be able to request a specific tea in a survey after the campaign ends. Requests will be honored as supply is available.*

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  7. Select this reward

    Pledge $22 or more About $22

    Tiny Shrub

    Dainty Vial of Tea Necklace

    Exclusive design by LuvCherie Jewelry! Carry one of five Friday Afternoon blends close to your heart. Stylish and sweet!

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    Limited 26 backers
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    Pledge $25 or more About $25

    Small Shrub

    Tea Tasting Journal by Felis Major Publishing

    One beautiful handcrafted tea tasting journal with notation guide and an unusual rating rubric. We love everything this small-press publishing company creates and we feel so lucky to be collaborating with print artist Rebecca Elliott.

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    Pledge $33 or more About $33

    Medium Shrub

    Geeky Tea Pack

    Friday will pick out 4 oz. of tea for you AND one geeky infuser with a Geekstar Costuming design!

    *Please let us know if you have any allergies*
    *You will be able to request a specific tea in a survey after the campaign ends. Requests will be honored as supply is available.*

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    Reward no longer available 50 backers
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  10. Select this reward

    Pledge $40 or more About $40

    Large Shrub

    In-House Custom Blend

    Come into the shop at any time to redeem your on-the-spot custom blend! You get to taste, fine-tune and take home a 4 oz. tin of your very own tea!

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    Pledge $40 or more About $40

    Large Shrub (Non-Seattle edition)

    Custom Blend

    Don't live in Seattle? That's ok. Chat with Friday via email to develop your own custom blend! We will ship you a 4 oz. tin of your very own tea!

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    14 backers
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    Pledge $40 or more About $40

    Field Maintenance

    Trio of tea soaps!

    All three exclusive teacup soaps from Digital Soaps! These are of amazing quality and contain actual Friday Afternoon teas.

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    5 backers
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    Pledge $75 or more About $75

    Fertilize the Fields - Game Night

    EXCLUSIVE Invite to Game With Us

    Be part of our inaugural game night! Tea, light snacks and a goody bag of tea samples and gamer trinkets will be provided.

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    Reward no longer available 12 backers
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  14. Select this reward

    Pledge $75 or more About $75

    Fertilize the Fields - Craft Night

    EXCLUSIVE Invite to Craft With Us

    Be part of our inaugural craft night! Tea, light snacks and a goody bag of tea samples and crafty trinkets will be provided.

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    Limited 8 backers
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    Pledge $75 or more About $75

    Fertilize the Fields - Book Club

    EXCLUSIVE Invite to Chat About Books With Us

    Be part of our inaugural book club! Tea, light snacks and a goody bag of tea samples and literary trinkets will be provided.

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    Pledge $80 or more About $80

    Gentle Rains

    Anxie-tea Kit

    For those of you who need a bit of extra comfort, we have compiled the coziest package. 4 ounces each of our Mrs. Bennet's Nerve Tonic, Murray Creek Blend and Audrey's Cozy Blend. Three teas to soothe your body and mind, along with a french press for easy infusion!

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  17. Select this reward

    Pledge $100 or more About $100

    Photosynthesis

    Five four-ounce tins of tea!

    Winter is coming. You need to bolster your tea collection! Friday will put together five four-ounce tins of tea to help get you through these dark months!

    *Please let us know if you have any allergies*
    *You will be able to request specific teas in a survey after the campaign ends. Requests will be honored as supply is available.*

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    13 backers
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  18. Select this reward

    Pledge $150 or more About $150

    Pruning Time

    Total Taster's Package

    One french press, four 4-oz. tins of single origin tea AND one sampler pack of Friday Afternoon Tea blends! This is the total package, friends.

    *Please let us know if you have any allergies*
    *You will be able to request specific teas in a survey after the campaign ends. Requests will be honored as supply is available.*

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    Pledge $200 or more About $200

    First Flush

    EXCLUSIVE Invite to our Opening Fête

    Admission for one to our grand opening soirée! We'll be debuting new teas, providing snacks, AND displaying the works of our first featured artist. All attendees will take home a goody bag of treasures from our family of local crafters!

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    Pledge $350 or more About $350

    Second Flush

    EXCLUSIVE 2 Invites to our Opening Fête

    Admission for two to our grand opening soirée! We'll be debuting new teas, providing snacks, AND displaying the works of our first featured artist. All attendees will take home a goody bag of treasures from our family of local crafters!

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    Pledge $600 or more About $600

    The Agony of the Leaves

    So Much Good Stuff!

    Everything from our $150 level
    PLUS a 4 oz. tin of your own custom blend
    PLUS an exclusive tea vial necklace of your choice
    PLUS admission for TWO to our grand opening soirée!

    *Please let us know if you have any allergies*
    *You will be able to request specific teas in a survey after the campaign ends. Requests will be honored as supply is available.*

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    Pledge $1,000 or more About $1,000

    An Exquisite Cup

    Eternal Recognition

    A custom blend, named after you in our permanent collection. Your name permanently installed in a prominent spot in our shop. An invitation to all our exclusive events. All this plus our Total Taster's Package ($150 value!) guarantees your generosity will never be forgotten.

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Funding period

- (35 days)