Hello everyone,

I want to sincerely thank each of you for seeing the vision in what we're trying to do here in the e-commerce space and with entrepreneurship. The campaign concluded yesterday raising $3,214 of the necessary $19,000. Because Kickstarter is an all-or-nothing fundraising platform and we did not receive all of our goal we will get nothing. This means that no one has been or will be charged.

So, what are we going to do about this?

We are going to do a post-mortem on the campaign to understand what went wrong, specifically honing in on the rewards, story, and viral factor. If you would like to give any critical feedback please reply to this update by clicking the "Comment on Kickstarter" button below in this email or directly on our page on the "Comments" tab.

We have made some key contacts during this campaign that we feel will give us the needed push to get our idea developed and delivered to you. We will be consulting with them over the summer to learn more.

Lastly, we are planning to relaunch this campaign probably toward the end of the summer after we have arranged for a significant pivot strategy. We will keep you informed as the date draws closer. We would love for each of you to repledge at that time and we hope to have even better incentives for you on this next iteration.

Thanks again for your support!

Justin Rogers

Hey, everyone, we are down to the last few hours of the campaign. Thanks for your support up to this point. Please spread the word today and tomorrow. The more backers the better for our upcoming plans. More to come soon.

Thanks!

Justin Rogers

Hey everyone! Thanks for your support on this project, it means a lot. We are coming down to the last week of the campaign and we are about 10% funded. This means that the campaign will likely end short of raising the full 100% needed to make this thing happen.

However, I am optimistic and want to inform you of recent events. 

We have received lots of feedback from you, the backers, and from many others who have not yet backed this project. The feedback has been insightful and helpful but in all honesty, we were midway through the campaign when much of this was received. We have and will continue to implement this feedback.

We have also received some inquiries from those who believe in our mission and would like to help us achieve that mission beyond a financial backing on Kickstarter. We are currently pursuing collaboration opportunities with these individuals.

We are committed to making this marketplace a reality and to help crowdfunding entrepreneurs everywhere. We are taking a personal inventory of this campaign (so far--it's not done yet!) and preparing for a potential relaunch a few months down the road if needed. 

Let's get to $5,000 and 70 backers by this weekend!

Well, we still have a week so let's focus on the next 8 days. Spread the word this week with you friends and see if you can get 1-2 close contacts to join our cause. The more backers we have the better chance we'll have at making this a reality (even if that means a relaunch). 

What happens if we don't reach the goal?

This is an all-or-nothing campaign which means that the pledges received are just that--pledges. No one has been charged nor will they be if we do not reach or exceed our goal of $19,000. If we relaunch the campaign we will notify all existing backers to hopefully have your support on the next campaign. Your pledges won't carry over so we'll notify you if and when that is to happen.

I want to sincerely thank you all for the support. Let's see what we can do by this weekend. Thanks!

Justin Rogers

Hey guys!

Justin here with some updates on the campaign. We have had a lot of people visit our campaign and like the general look and feel of it but then ask us, "so, what is it?". Oops! Our bad on dropping the ball on story-telling. To answer that we have made a major pivot to better share our purpose and mission (the why and what about our story). Those changes have just taken place today! We added a voice over to the video and a small infographic at the top of the page to communicate what are doing. So why am I sharing this with you? 

We are considering this week to be our relaunch to re-communicate our story and have others join the campaign. We will be sending out updates to all of our followers this week to let them know. It would be great if you could do the same! Here's the link:

https://www.kickstarter.com/projects/freshpreneur/1003973953?token=01ccc6f0

Last week we were featured on Product Hunt wich was great exposure for us. You can check it out here: https://www.producthunt.com/posts/freshpreneur

Thanks for your support! Please spread the word this week!

Justin

Hello backers!

First off, I sincerely want to thank each of you for backing this project. It means a lot. Secondly, I hope each of you had a great Easter weekend with family and friends. We are just coming out of the weekend and we have surpassed $1,000! We are happy with this number but still have a lot of work to do as this represents 5% of the total number needed to make this a reality. We have some big things planned for this coming week and hope to reveal them soon. In the meantime here's how you can help:

• Personally ask your friends and family to back us http://bit.ly/FreshKick
• Make three social media posts this week telling your friends about us
• Do you know someone who has crowdfunded? Let them know that they can sell for free in our marketplace
• Have any blogger or newsie friends? Give them our press release http://www.prweb.com/releases/freshpreneur/marketplace/prweb14195138.htm

For those who are not familiar with Kickstarter it is an all-or-nothing platform meaning if we raise the necessary funds everything is good and we throw a party! If we fall short of the goal then no one is charged and it's back to the drawing board. We prefer the former scenario and are working around the clock to make it happen!

Thanks everyone, you're amazing!

Justin