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A line of pure beeswax candles born from a love of vintage objects. Hand poured in Florida by the lady in the video.
A line of pure beeswax candles born from a love of vintage objects. Hand poured in Florida by the lady in the video.
235 backers pledged $10,940 to help bring this project to life.


Yesterday I took it to the streets, trying to drum up local support by heading into Gainesville dressed in my tutu and armed with fliers, postcards, and posters. Nothing says "high end" quite like a middle aged mom dressed in a homemade bee tutu walking the streets!

During the day I visited shops. Must say that most of the business owners had no idea what the what Kickstarter is, so that slowed me down a bit as I had to explain. And sadly, one ice cream shop on University did not feel my project was "community" or "eventy" enough to make it into their window. Boo on you! 

I headed home for a little bread and cheese break, gathered up the 3 kids and the husb and we returned to Gainesville in the evening for the Union Street Farmers Market. The folks there were very nice and smiley, despite the stagnating heat. Stephanie from Hogtown Homegrown was super nice, introducing me to some key market managers and encouraging me to get the word out about my project.

I really am hoping for local support--since this is a local business! I get the beeswax just 7 minutes from my house. I purchase all my shipping supplies from Hillman Supplies, an independently owned, local business. My mold materials are from a supplier in Orlando, which isn't exactly local but it is still in state. 

Even if I am hoping against hope, there's been terrific support from my social circle and soon my project will be making some waves on blogs around the web. Please enjoy your weekend! We are taking a little beach break from Kickstarter around here. Let me assure you, Kickstarter is stressful! Hoping to come back with some new strategies. And see some new backers!


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    1. Deva Mirel 2-time creator on July 28, 2012

      Haha! Thanks Jahnudvipa Prabhu! Well....I'm almost 38..I guess at the end of my life I'll find out when I was middle aged! ;)

    2. Missing avatar

      jahnudvipa on July 26, 2012

      Don't let rejection get you down. You know you're fab.
      And since when did you become middle-aged?