A food "market on wheels," the Freshmobile will be taken to various neighborhoods that do not have access to healthy food options. Read more
This project's funding goal was not reached on June 24, 2012.
About this project
We are raising funds to help retrofit the inside of our Freshmobile, a "market" on wheels that will bring healthy food options to underserved neighborhoods in Madison, WI that lie within a "food desert". These neighborhoods usually do not have a healthy food alternatives within easy access. Food deserts typically have a high concentration of fast-food alternatives, gas station supermarkets and drug store type markets. True grocery stores are virtually non-existent. We want to offer people living in these neighborhoods a means to making HEALTHY food choices by bringing this truck/trailer to their neighborhoods.
The truck and trailer is purchased for this initiative but we need your help before we can launch the Freshmobile! The funds raised on Kickstarter will go towards "finishing" the inside of the trailer with refrigeration units and shelving kits.
Refrigerated units will comprise one side of the trailer to hold perishable fruits, vegetables, and dairy products. Shelving units will hold non-perishable items such as cereal, bread, etc. People living in "food deserts" in and around Madison will be able to come into the trailer and feel like they are shopping a true grocery store. The refrigeration units needed will maintain a temperature inside to ensure the produce is at its best when shopped and to keep food spoilage to a minimum.
Imagine walking into a trailer and seeing this! The shelving kits will conveniently hold the food items so they are easily visible to the customers walking through the trailer.
Once the funding for the "guts" of the trailer are in place, we will be able to roll out the truck and trailer for public use. There is a definite need for this service as most of the neighborhoods that the Freshmobile will visit have no access to grocery stores within walking distance. Most people living in these areas also do not have access to transportation. The food choices available to them are fast food restaurants, convenience stores and drug store fare.
We are not looking to make a profit, we just want to help people lead a healthier lifestyle by giving them more healthy food alternatives. We thank you in advance for your donation and for supporting this great cause!
Have a question? If the info above doesn't help, you can ask the project creator directly.
- (30 days)