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Being a mom isn't all roses and rainbows, but this diaper bag sure simplifies the job. Who said style and function can't play together?
The diaper bags are entering production and will be available for purchase on freshlypicked.com and at Nordstrom in November. Can't wait to order yours? Pre-order on Indiegogo for $15 off retail price.
The diaper bags are entering production and will be available for purchase on freshlypicked.com and at Nordstrom in November. Can't wait to order yours? Pre-order on Indiegogo for $15 off retail price.
3,230 backers pledged $465,399 to help bring this project to life.

About

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$465,399

3,230

We are Freshly Picked, a small startup in Utah founded by Susan Petersen, a mom who was frustrated by the lack of shoes that would stay on her baby’s feet. This inspired Susan to create our signature moccasins, which have disrupted the baby shoe industry, taken the internet by storm, and have become favorites of mothers across the globe. 

We’re now looking to do the same for another one of the biggest pain points for mothers: diaper bags. We’re excited to continue our legacy of improving the lives of mothers with our innovative new products!

 

                            Click here to download our press kit

 

A perfect balance of style and function. Designed for moms by moms!

We conducted focus groups across the US and identified what moms really want in a diaper bag: large capacity, ease of use, durability, and style. We’ve addressed each of these areas to create the perfect diaper bag that is both functional and beautiful.

Core features: 

  • Wearable 3 ways: backpack, cross-body, or purse 
  • 100% wipeable interior and exterior 
  • Magnetic front flap for easy close without zipping
  • Ten pockets and spacious central space for large items
  • Made with premium quality materials and luxe hardware
  • Metal feet on bottom so bag never touches the ground
 

Exterior

 

The new Freshly Picked bag doesn't look like your typical old-fashioned diaper bag. There aren't any obnoxious prints, sagging pockets, or thick middle-school backpack straps. Instead, it's made of premium vegan leather with luxe hardware and can be worn 3 ways: backpack, purse and cross body! 

  • Top flap magnetic closure for easy-access and closure 
  • Padded bottom and metal feet keep bag upright
  • Expandable sides for increased capacity, with wide opening for easy access
  • 4 exterior pockets, including 2 side pockets that can accommodate up to a 32 oz beverage!
  • Durable, premium-quality YKK zippers with custom tassel
  • Custom matte gold hardware
  • Dual purpose back exterior pocket with magnetic clasp that hides backpack straps when they aren't in use

Interior

The large capacity interior of the Freshly Picked diaper bag is lined with 6 spacious pockets to fit numerous storage needs including a padded electronics sleeve, secure zip pockets for mom, and elastic pockets that can expand to keep bottles and other bulky items secure. Plus, the interior is lined with wipeable and spill-resistant nylon- a must have for mom's.

  • Spacious central space for large items
  • Padded electronics sleeve with magnetic closure that can fit up to 13’’ laptop and most tablets
  • Expandable sides for increased capacity 
  • Inner zip pocket keeps small items secure
  • Wide opening for easy placement and removal of items
  • Premium wipeable and spill-resistant interior lining

Durability

Made of premium vegan leather with a nylon interior lining, the diaper bag is spill-resistant and can simply be wiped clean.

Four matte gold metal feet on the bottom of the bag keep it from ever touching the floor, which means less germs and more stability. 

With a clean, timeless design made only the highest quality materials, the diaper bag by Freshly Picked will last through multiple babes and beyond. It truly can be your forever bag!

Ease of Use

The diaper bag has convertible straps to carry all the ways: cross-body for security, backpack for hands-free use, purse for easy on and off, and a top handle for grabbing quickly.

The top flap magnetic closure allows quick access to the interior and means you don't have to unzip the bag every time you open it. Plus, the wide opening makes it easy to place and remove items, even with one hand!

The padded base and structure of the bag keeps it upright--the bag will not fall over when it is set down.

Style

The new Freshly Picked diaper bag was created to work for today's parents. Its not your mom's old-fashioned diaper bag! Instead its modern design features sleek lines, luxe vegan leather for durability and for a lighter weight bag, and custom matte gold hardware. No obnoxious prints, sagging pockets or thick middle-school backpack straps here!

Large Capacity

The diaper bag features a large central interior space lined with 6 interior pockets and an additional 4 exterior pockets.

The sides feature metal snaps that be opened to expand the bag for increased capacity, or kept snapped for a thinner, more purse-like silhouette. 

It can comfortably carry all the items that moms need to transport, including: 

  • Dozens of diapers, baby wipes, changing pad 
  • Baby bottles and sippy cups 
  • Various size toys, spare clothes, blankets 
  • Water bottles, Hydro Flasks, tumblers, and up to a 32 oz drink 
  • Snacks and medicine
  • iPads and laptops up to 13’’
  • Wallets, keys, cell phones
  • Lip gloss, makeup, feminine products

DIMENSIONS: 

  • 13” wide x 15” high x 7” deep 
  • 26” adjustable backpack strap 
  • 47” shoulder strap (at longest length) 
  • 2.3 lbs. weight 
  • 4” top handle drop 

MATERIALS: 

  • High end vegan leather
  • Wipeable and stain-resistant nylon interior lining
  • Premium YKK zippers
  • Custom matte gold hardware

Begin funding period: June 29, 2017

End funding period: August 3, 2017

Final samples approved: September 2017

Bag production: September - October 2017

Bags delivered: November 2017

 

 

With the support of moms across the United States, we have a long legacy of bringing baby products to market that make mothers lives easier. However, this is a completely new category for us and we need your feedback and help to fund this next step for Freshly Picked!

Freshly Picked's CEO Susan Petersen, is a mom who was frustrated by the lack of well-designed shoes that would stay on her baby’s feet. Susan created our signature moccasins, which are hand-made with premium quality leather and an innovative easy-on elastic opening that keeps them securely on little feet.

Freshly Picked moccasins began to gather attention from celebrities and online so Susan took her innovation to Shark Tank. Her genius design was recognized by Mark Cuban, who called them “the greatest shoes” he had ever seen.

After Shark Tank, Freshly Picked grew phenomenally taking both the baby industry and social media by storm. Thanks to Susan’s innovative design Freshly Picked not only created a new category of soft sole moccasins, but gained the loyal support of mothers around the world.

Armed with another amazing design and the support of awesome backers on Kickstarter, we’re excited to create a diaper bag that is not only stylish but also functional for modern parents. 

 

Interested in supporting Freshly Picked but not currently in the market for a diaper bag? Donate $25 or more and we'll share our appreciation for your support with this Kickstarter exclusive FP tumbler!

Featured in our project video, these sweet Panda moccasins are only available as part of this Kickstarter project.

Double the moccs, double the fun! You will receive two Panda moccasins (valued each at $60 retail), which are available exclusively as part of this Kickstarter project.

As a thank you for being an early adopter, you will receive the Diaper Bag by Freshly Picked for just $150, (a $25 savings off retail value).  

Thank-you for your early support! You will receive the FP Diaper Bag, our Kickstarter exclusive Panda moccasins, and the limited edition FP tumbler for just $215.

As a thank-you for being an early adopter you will receive 2 FP Diaper Bags for $250 (a $100 savings off retail value). 

Double the fun! You will receive 2 FP Diaper Bags, 2 pairs of Panda moccasins, and 2 limited edition FP tumblers for just $350 (a $170 savings off retail value). 

For true Freshly Picked fanatics! Ever want to chat with Susan Petersen about how she built one of the largest baby brands on social media from her kitchen table? With this reward tier you’ll receive 2 Diaper Bags, 4 pairs of FP shoes, two limited edition FP Tumblers, and a 30 minute video call with Susan to discuss anything you’d like!

 

Stretch goals are a way for us to add more fun features to the diaper bag as we get more funding. A stretch goal is a funding target set beyond our original Kickstarter goal of $25,000. Once we hit a stretch goal, features associated with that stretch goal can be produced and become available to our backers. All backers who have pledged on a reward tier with a pre-ordered diaper bag are automatically eligible for these free upgrades once the stretch goal is met.

You can help us meet our stretch goals and unlock cool features by spreading the word about the diaper bag! Tell your friends, share online, and more! You are also welcome to increase your pledge in order to help us meet a stretch goal.

 

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Risks and challenges

Freshly Picked has been manufacturing and distributing premium baby shoes since 2009. However, since diaper bags are a completely new category for us we need your feedback and help to fund this project!

The diaper bags will be manufactured at a globally known, reputable manufacturer using only the highest quality materials.

The images and videos of the bags are prototypes therefore slight details may change in actual production.

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Questions about this project? Check out the FAQ

Support

  1. Select this reward

    Pledge $25 or more About $25

    FP Tumbler | Exclusive

    Interested in supporting Freshly Picked but not currently in the market for a diaper bag? Donate $25 or more and we'll share our appreciation for your support with this Kickstarter exclusive FP tumbler!

    Includes:
    • FP tumbler with lid + straw, 24oz, BPA free
    Less
    Estimated delivery
    Ships to Anywhere in the world
    12 backers
    $
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  2. Select this reward

    Pledge $50 or more About $50

    Panda Moccasins | Exclusive

    Another exclusive! Featured in our project video, these sweet Panda moccasins valued at $60 are only available as part of this Kickstarter project.

    Includes:
    • 1 pair Panda Moccasins, available in your choice of sizes 1-7
    Less
    Estimated delivery
    Ships to Anywhere in the world
    184 backers
    $
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  3. Select this reward

    Pledge $90 or more About $90

    Double Panda Moccs | Exclusive

    Double the moccs, double the fun! You will receive two Panda moccasins (valued each at $60 retail), which are available exclusively as part of this Kickstarter project.

    Includes:
    • 1 pair Panda Moccasins, available in your choice of sizes 1-7
    Less
    Estimated delivery
    Ships to Anywhere in the world
    25 backers
    $
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  4. Reward no longer available

    Pledge $125 or more About $125

    The Diaper Bag | Early Bird

    As a huge thank-you for being one of the first backers you will receive the FP Diaper Bag for just $125, (a $50 savings off retail value). This tier is only available for the first 48 hours!

    Includes:
    • Diaper Bag by Freshly Picked
    Less
    Estimated delivery
    Ships to Anywhere in the world
    Reward no longer available 1,559 backers
    $
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  5. Select this reward

    Pledge $150 or more About $150

    The Diaper Bag | Kickstarter Special

    Thank you for your support! As a backer on Kickstarter, you will receive the Diaper Bag by Freshly Picked for just $150 (a $25 savings off retail value).

    Includes:
    • Diaper Bag by Freshly Picked
    Less
    Estimated delivery
    Ships to Anywhere in the world
    923 backers
    $
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  6. Reward no longer available

    Pledge $190 or more About $190

    Diaper Bag Gift Set | Early Bird

    As a huge thank-you for being one of the first backers you will receive the FP Diaper Bag, our Kickstarter exclusive Panda moccasins, and the limited edition FP tumbler. This tier is only available for the first 48 hours!

    Includes:
    • Diaper Bag by Freshly Picked
    • 1 pair Panda Moccasins, available in your choice of sizes 1-7
    • FP tumbler with lid + straw, 24oz, BPA free
    Less
    Estimated delivery
    Ships to Anywhere in the world
    Reward no longer available 174 backers
    $
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  7. Select this reward

    Pledge $215 or more About $215

    Diaper Bag Gift Set

    Thank you for your support! As a backer on Kickstarter, you will receive the Diaper Bag by Freshly Picked, our Kickstarter exclusive Panda moccasins, and the limited edition FP tumbler.

    Includes:
    • Diaper Bag by Freshly Picked
    • 1 pair Panda Moccasins, available in your choice of sizes 1-7
    • FP tumbler with lid + straw, 24oz, BPA free
    Less
    Estimated delivery
    Ships to Anywhere in the world
    88 backers
    $
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    It's a way to bring creative projects to life.

    Learn more about accountability.
  8. Reward no longer available

    Pledge $225 or more About $225

    Double Diaper Bag | Early Bird

    You will receive 2 FP Diaper Bags, 2 pairs of Panda Moccasins, and 2 limited edition FP tumblers. This tier is only available for the first 48 hours!

    Includes:
    • Diaper Bag by Freshly Picked
    Less
    Estimated delivery
    Ships to Anywhere in the world
    Reward no longer available 12 backers
    $
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  9. Reward no longer available

    Pledge $225 or more About $225

    Double Diaper Bag | Early Bird

    Because two is always better! You will receive 2 Diaper Bags by Freshly Picked. This reward tier is only available for 48 hours!

    Includes:
    • Diaper Bag by Freshly Picked
    Less
    Estimated delivery
    Ships to Anywhere in the world
    Reward no longer available 106 backers
    $
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  10. Select this reward

    Pledge $250 or more About $250

    Double Diaper Bag

    Because two is always better! You will receive 2 Diaper Bags by Freshly Picked.

    Includes:
    • Diaper Bag by Freshly Picked
    Less
    Estimated delivery
    Ships to Anywhere in the world
    72 backers
    $
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  11. Reward no longer available

    Pledge $325 or more About $325

    Double Diaper Bag Set | Early Bird

    Double the fun! You will receive 2 FP Diaper Bags, 2 pairs of Panda Moccasins, and 2 limited edition FP tumblers. This tier is only available for the first 48 hours!

    Includes:
    • Diaper Bag by Freshly Picked
    • 1 pair Panda Moccasins, available in your choice of sizes 1-7
    • FP tumbler with lid + straw, 24oz, BPA free
    Less
    Estimated delivery
    Ships to Anywhere in the world
    Reward no longer available 30 backers
    $
    Kickstarter is not a store.

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    Learn more about accountability.
  12. Select this reward

    Pledge $350 or more About $350

    Double Diaper Bag Set

    Double the fun! You will receive 2 FP Diaper Bags, 2 pairs of Panda Moccasins, and 2 limited edition FP tumblers.

    Includes:
    • 1 pair Panda Moccasins, available in your choice of sizes 1-7
    • Diaper Bag by Freshly Picked
    • FP tumbler with lid + straw, 24oz, BPA free
    Less
    Estimated delivery
    Ships to Anywhere in the world
    16 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  13. Select this reward

    Pledge $1,000 or more About $1,000

    FP collection + video chat with Susan

    For true Freshly Picked fanatics! Ever want to chat with Susan Petersen about how she built one of the largest baby brands on social media from her kitchen table? With this reward tier you’ll receive 2 Diaper Bags, 4 pairs of FP shoes, two limited edition FP Tumblers, and a 30 minute video call with Susan to discuss anything you’d like!

    Includes:
    • 30 minute video chat with CEO + founder Susan Petersen
    • Diaper Bag by Freshly Picked
    • Pair of Freshly Picked shoes
    • FP tumbler with lid + straw, 24oz, BPA free
    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 4 backers
    $
    Kickstarter is not a store.

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Funding period

- (35 days)