Phở is the delicious Vietnamese comfort food taking the world by storm. With a new phở restaurant popping up seemingly every week in the United States, we wanted to know the story behind this simple, yet complex dish.
As we began our investigation we found that phở's history closely mirrors the complicated history of it's homeland - Vietnam.
It is believed that phở was born during the french colonial rule of Indochina and subsequently evolved in the 20th century into a dish whose official preparation and ingredient list became as divided as the country itself.
After the Vietnam war (The American War as it's known in Vietnam), roughly 2 million Vietnamese fled their home, spreading across the globe and taking phở with them.
Many Vietnamese decided to open restaurants as a way to plant their roots and build a life in their new countries. This exposed people across the globe to a new type of comfort food - phở.
Now, just as the Vietnamese have adapted over generations to their new homes, phở has evolved and adapted to it's surroundings. We see this with the emergence of new fusion dishes like pho dumplings, pho burgers, and a cult-like subculture that's taken on a life of it's own.
Phở's rich history is what's pushed our original idea for the Phocumentary to evolve into a concept that will include not only the origin story of phở but also the story of the resilience of the Vietnamese people and their creativity in adapting to any situation thrown their way.
That's why we've come to Kickstarter. So we can tell the full story of Phở and show the impact of Vietnamese history, culture, and cuisine on the world.
It's a story that can't simply be told, it has to be shown.
We've got some great rewards for you guys! Our personal favorite is the poster (designed by Yao Yu) and blu-ray combo package. Of course, we also love the private screening at your favorite phở restaurant!
We appreciate any amount that you can afford to donate to the campaign which is why we've made it so that everyone who donates $5 or more will receive a digital copy of the final film!
We're excited to announce new rewards!
New Reward #1
The first new reward is a $25 level reward that includes a custom wooden 'Phocumentary' chopstick set, a porcelain soup spoon, and a pho recipe card!
New Reward #2
Your choice of two different shirt designs or a unisex tank top design. You can get one of these awesome shirts by backing at the new $40 reward level or by simply adding $40 to your existing pledge!
New Reward #3
Chasing Phở book! Part photo book, part cookbook, and part travel journal. Chasing Phở will feature photos, recipes, and essays from our journey from north to south Vietnam in June.
Who Are These Crazy Guys?
Freeman is a curiosity driven Storyteller and Entrepreneur with a decade of experience in multimedia publishing and digital marketing. For the past two years he's been creating content for various startups.
Curtis graduated top of his class at the Culinary Institute of America and has spent the past five years as a successful Personal Chef. Recently he Co-Founded Rogue Food Works in Denver, CO.
Risks and challenges
Challenges are inevitable in the creation of a documentary but we've already started filming and are committed to finishing this project either way.
We believe we've set a budget that will give us the flexibility needed to complete the project. If we're able to raise more than our goal we'll put those funds towards expanding the scope of the film and speeding up post-production.
We've limited the number of physical rewards we need to fulfill and have already found the companies that we will be working with to fulfill posters and blu-ray dvds. Most of the other rewards are experience based rewards because we honestly believe those are the best rewards for makers and the most rewarding for backers.
Thanks again for helping us make this film a reality!Learn about accountability on Kickstarter
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