About this project
We believe freedom is the freedom to choose, to fall in love, to wear what you want, how you want to... it's the Freedom To Exist.
The money that you pledge towards our campaign buys you a 40 Edition watch that you will receive in October 2016.
The two colour options if we achieve our target of £25,000 are:
- 40mm Edition - BLACK & BLACK
- 40mm Edition - ROSE GOLD & TAN
Who we are
We're a group of design-lovers who wanted to create a watch brand that embraced the beauty of simplicity, one inspired by the details that make vintage watches such a treasure and that would be sized to fit every wrist. Our watches are free from visible branding, free from unnecessary technology and free from gender rules. From the domed glass to the way that the hands line up with the markings, every detail has been carefully considered. We've launched a website and our first collection and now we need your help.
The goal? To raise money so that we can complete our range to include a larger 40mm dial.
Named after the diameter of its case, the 40mm edition is designed for everyday life, with its elegant profile and tonal colourways. Every detail has been carefully considered, from the domed glass giving it a classic feel, to the clean simplicity of the unbranded face.
We've asked for £25k so that we can start production on the 40mm in two classic colour ways - all black and a tan strap with a rose gold case. We've included our two stretch watches below - we hope you'll help us unlock the potential of the full 40 range.
We will double check with you the colour you would like before we dispatch them October, giving you the opportunity to support the project now, and confirm your selection at a later stage.
Why only two?
We've chosen to work with one of the UK's leading watch manufacturers to make sure our watches are the best quality they can be. Unfortunately that also means they have high minimum order quantities - which is where you come in. We'll use all of your pledge money to cover our first order, any costs that come from websites, working (and coffees) will be covered by us. In a wonderful world, we'll make our stretch targets and order two more colour ways.
Should we surpass our £25,000 target, we will add in additional colour options.
- £25,000+ = 40mm Edition - SILVER & GREY
- £35,000+ = 40mm Edition - GOLD & DARK BROWN
We're a group of three who work in the design and retail industry. Collectively we've got over 30 years of experience along with two new members who bring tech savvy and marketing know-how to the mix. Those years are spread across a range of businesses and in a variety of roles - from fast-paced start-ups all the way to corporate giants, with our team taking care of product design, operations, eCommerce and marketing. In short, we've got the bases covered to make Freedom To Exist a success. All we need is your help.
After nearly 2 years of long nights, longer weekends and a serious amount of coffee we have finally made it to Kickstarter. With the 30mm now in stock, we need your help to launch the 40mm.
Every single penny donated will be used directly for the manufacture of the 40mm edition. If we reach our stretch goals we will be able to deliver the additional colourways and make the range even more complete. This can't happen without you.
Before dispatch, we will contact you to double check the colour you would like, and then once sent we will inform you of the tracking number so you can monitor its journey to you.
All UK backers will have the their 40 Edition sent via SPECIAL DELIVERY for FREE.
All Worldwide backers will have their 40 Edition sent via INTERNATIONAL TRACK & TRACE for FREE.
Thank you to everyone that's supported us thus far. You're amazing.
Risks and challenges
Luckily, we experienced most of the risky bits associated with designing and manufacturing a watch when we launched the 30mm edition. Although it feels like some famous last words, we're hoping the next round will be stress, risk and challenge free.
That being said, it's not unheard of for manufacturing timelines to slip. That's why we've given ourselves a buffer, so that even if there's any delays, we'll still have time to hand check and hand pack each and every watch we've promised you.Learn about accountability on Kickstarter
Support this project
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