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A truly wearable watch inspired by the considered detailing that made vintage classics, classic. Designed for (and by) design-lovers.
We did it! The 40 Edition is now available to buy and is available for immediate dispatch. Free Worldwide delivery & Gift Wrap.
We did it! The 40 Edition is now available to buy and is available for immediate dispatch. Free Worldwide delivery & Gift Wrap.
134 backers pledged £25,304 to help bring this project to life.

About

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Freedom to Exist 40mm Minimalist Watch | Swiss Movement

£25,304

134

We believe freedom is the freedom to choose, to fall in love, to wear what you want, how you want to... it's the Freedom To Exist.

The money that you pledge towards our campaign buys you a 40 Edition watch that you will receive in October 2016. 

The two colour options if we achieve our target of £25,000 are:

  • 40mm Edition - BLACK & BLACK
  • 40mm Edition - ROSE GOLD & TAN

Who we are

We're a group of design-lovers who wanted to create a watch brand that embraced the beauty of simplicity, one inspired by the details that make vintage watches such a treasure and that would be sized to fit every wrist. Our watches are free from visible branding, free from unnecessary technology and free from gender rules. From the domed glass to the way that the hands line up with the markings, every detail has been carefully considered. We've launched a website and our first collection and now we need your help.

The goal? To raise money so that we can complete our range to include a larger 40mm dial.

Named after the diameter of its case, the 40mm edition is designed for everyday life, with its elegant profile and tonal colourways. Every detail has been carefully considered, from the domed glass giving it a classic feel, to the clean simplicity of the unbranded face.

We've asked for £25k so that we can start production on the 40mm in two classic colour ways - all black and a tan strap with a rose gold case. We've included our two stretch watches below - we hope you'll help us unlock the potential of the full 40 range. 

We will double check with you the colour you would like before we dispatch them October, giving you the opportunity to support the project now, and confirm your selection at a later stage.

Why only two? 

We've chosen to work with one of the UK's leading watch manufacturers to make sure our watches are the best quality they can be. Unfortunately that also means they have high minimum order quantities - which is where you come in. We'll use all of your pledge money to cover our first order, any costs that come from websites, working (and coffees) will be covered by us. In a wonderful world, we'll make our stretch targets and order two more colour ways.

Should we surpass our £25,000 target, we will add in additional colour options.

  • £25,000+ = 40mm Edition - SILVER & GREY 
  • £35,000+ = 40mm Edition - GOLD & DARK BROWN

We're a group of three who work in the design and retail industry. Collectively we've got over 30 years of experience along with two new members who bring tech savvy and marketing know-how to the mix. Those years are spread across a range of businesses and in a variety of roles - from fast-paced start-ups all the way to corporate giants, with our team taking care of product design, operations, eCommerce and marketing. In short, we've got the bases covered to make Freedom To Exist a success. All we need is your help.

After nearly 2 years of long nights, longer weekends and a serious amount of coffee we have finally made it to Kickstarter. With the 30mm now in stock, we need your help to launch the 40mm.

Every single penny donated will be used directly for the manufacture of the 40mm edition. If we reach our stretch goals we will be able to deliver the additional colourways and make the range even more complete. This can't happen without you.

Delivery

Before dispatch, we will contact you to double check the colour you would like, and then once sent we will inform you of the tracking number so you can monitor its journey to you.

All UK backers will have the their 40 Edition sent via SPECIAL DELIVERY for FREE.

All Worldwide backers will have their 40 Edition sent via INTERNATIONAL TRACK & TRACE for FREE.

Thank you to everyone that's supported us thus far. You're amazing. 

Risks and challenges

Luckily, we experienced most of the risky bits associated with designing and manufacturing a watch when we launched the 30mm edition. Although it feels like some famous last words, we're hoping the next round will be stress, risk and challenge free.

That being said, it's not unheard of for manufacturing timelines to slip. That's why we've given ourselves a buffer, so that even if there's any delays, we'll still have time to hand check and hand pack each and every watch we've promised you.

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Support

  1. Select this reward

    Pledge £2 or more About $2.83

    A little support goes a long way.

    As a thank you, we'll send you a custom digital thank you card. Perfectly printable.

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    7 backers
    £
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  2. Reward no longer available

    Pledge £50 or more About $71

    REALLY EARLY BIRD - 1 X 40MM EDITION WATCH

    As a thank you for stepping in and showing your support before the ball gets rolling, we're offering the 10 first FTE backers a 40 edition for just £50.

    That's £140 off the recommended retail (yes, that sounds crazy. We're just very happy to have your support).

    Your watch will arrive in its stylish, monochrome packaging, complete with a thank you note and a "First Ten" certificate signed by the founders. We'll get in touch once we're in production to check your colour choices.

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    Estimated delivery
    Ships to Anywhere in the world
    Reward no longer available 30 backers
    £
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  3. Reward no longer available

    Pledge £70 or more About $99

    PRETTY EARLY BIRD

    1 x 40:01 - BLACK & BLACK 40MM EDITION WATCH

    We're offering 250 fte backers a 40 edition for just £70 in our BLACK & BLACK Colourway.

    That's £120 off the recommended retail of £190 (yes, that sounds crazy. We're just very happy to have your support).

    Your watch will arrive in its stylish, monochrome packaging, complete with a thank you note. We'll get in touch once we're in production to check your colour choices.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Reward no longer available 35 backers
    £
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  4. Select this reward

    Pledge £70 or more About $99

    PRETTY EARLY BIRD

    1 x 40:02 - ROSE GOLD & TAN 40MM EDITION WATCH

    We're offering 250 fte backers a 40 edition for just £70 in our ROSE GOLD & TAN Colourway.

    That's £120 off the recommended retail of £190 (yes, that sounds crazy. We're just very happy to have your support).

    Your watch will arrive in its stylish, monochrome packaging, complete with a thank you note. We'll get in touch once we're in production to check your colour choices.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 30 backers
    £
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  5. Select this reward

    Pledge £95 or more About $134

    PRETTY EARLY BIRD

    1 x 40:01 - BLACK & BLACK 40MM EDITION WATCH

    We're offering backers a 40 edition for just £95 in our BLACK & BLACK Colourway.

    That's 50% off the recommended retail of £190 (yes, that sounds crazy. We're just very happy to have your support).

    Your watch will arrive in its stylish, monochrome packaging, complete with a thank you note. We'll get in touch once we're in production to check your colour choices.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    17 backers
    £
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  6. Select this reward

    Pledge £95 or more About $134

    PRETTY EARLY BIRD

    1 x 40:02 - ROSE GOLD & TAN 40MM EDITION WATCH

    We're offering backers a 40 edition for just £95 in our ROSE GOLD & TAN Colourway.

    That's 50% off the recommended retail of £190 (yes, that sounds crazy. We're just very happy to have your support).

    Your watch will arrive in its stylish, monochrome packaging, complete with a thank you note. We'll get in touch once we're in production to check your colour choices.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    7 backers
    £
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  7. Select this reward

    Pledge £280 or more About $396

    1 X 30MM EDITION WATCH + 1 X 40MM EDITION WATCH

    Big and small.
    Little and large.
    His and hers/Hers and hers/His and his.

    Whether you plan to share or keep them both to yourself, this unique reward gives you the chance to get a 30mm now and a 40mm in October.

    Your watches will arrive in its stylish, monochrome packaging, complete with a thank you note. We'll get in touch once we're funded to check your colour choices.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 1 backer
    £
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  8. Select this reward

    Pledge £300 or more About $424

    2 X 40MM EDITION WATCH

    Whether you plan to share or keep them both to yourself, this unique reward gives you two 40mm watches.

    Your watches will arrive in its stylish, monochrome packaging, complete with a thank you note. We'll get in touch once we're funded to check your colour choices.

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    Estimated delivery
    Ships to Anywhere in the world
    Limited 2 backers
    £
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  9. Select this reward

    Pledge £1,500 or more About $2,119

    5 X 30MM EDITION WATCH
    2 X 40MM EDITION WATCH

    This is the big daddy reward. The full range. The we're-forever-in-your-debt reward.

    Full Range. Unique opportunity to own one of each colour way in the "Freedom To Exist" debut collection.

    5 x 30mm Watches
    2 x 40mm Watches

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    Ships to Anywhere in the world
    Limited 0 backers
    £
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  10. Select this reward

    Pledge £5,000 or more About $7,063

    Mentor reward.

    For the entrepreneurial person who believes in the project and the team, and wants to be part of our journey....and we will pay you back the full amount within 12 months.

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    Limited 0 backers
    £
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Funding period

- (29 days)