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Coffee subscription for creative, motivated people who love coffee & enjoy the ritual of brewing each serving fresh.
Coffee subscription for creative, motivated people who love coffee & enjoy the ritual of brewing each serving fresh.
58 backers pledged $3,472 to help bring this project to life.

About

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$3,472

58

Glenn and Stefanie Frank - Frankly Good Coffee
Glenn and Stefanie Frank - Frankly Good Coffee
 

Fresh Coffee + Daily Rituals = Happy Customers

We’re Glenn and Stefanie Frank of Frankly Good Coffee. We support creative, motivated coffee lovers to give and do their best each day. We realize a fresh cup of coffee won’t magically get your to do list done, or instantly melt away your stress.

But, if you enjoy coffee as part of a regular ritual, you unlock the potential to create fresh perspective in the moment, kickstart a productive day, or facilitate a moment of quiet and calm in a chaotic afternoon.

Our customers are motivated, creative, busy people who want to do good in their own lives and in the lives of others - and we’ve been proudly supporting them since 2011.

Our Story: It’s Not Just About the Coffee

When customers see their coffee roasting at a farmers market (in person or virtually), they feel like they are part of the process. 

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Over the years as we’ve answered questions (and created more custom roasts than we can count) we’ve learned that, while coffee is important to people, it’s also a commodity they can get anywhere. Our customers return to us over and over because they feel connected to us - and because our coffee is the best they’ve ever had.

How We Started

In spring of 2011 we were vacationing in Arizona and saw a guy roasting coffee at a farmers market, bagging it and selling it. He told us how he got started and we bought some of his coffee. It was delicious! We thought: “we can do this!” We raced home and applied for our business license.

In July 2011 we set up a booth at our first farmers market in Las Vegas. We had no publicity, no name recognition, and no customers. We were also bootstrapped, which means we started the business with no outside capital. Which meant we needed to sell coffee or . . . go out of business pretty fast.

The farmers market model works for us because it’s agile, the overhead is relatively low. Because our passion is roasting, we’ve never wanted to run a coffee shop. The coffee shop model is simply not our passion.

Choosing Our Roasting Method

How coffee is roasted dictates how it will taste. We decided to roast with a Sonofresco air roaster. Our research revealed that air roasting (versus the traditional drum roasting method) produces a coffee that is exceptionally smooth, non scorched, and allows for the nuanced flavors of each bean to come through. 

Not only that, it set us up to connect with our customers in an interactive way that no other coffee company in Las Vegas was doing.

First market, first roaster
First market, first roaster

Our small booth, single roaster, and the smell of coffee roasting made people curious. As we answered questions and started selling our freshly roasted coffee beans, we zeroed in on our simple message:

Freshly roasted coffee tastes MUCH better than stale coffee.

Those first few years we grew mainly through word of mouth. Our happy coffee loving customers would send new customers to us. We set up our website to take online orders, but our main customers were the ones who came to see us in person.

Erik was an early adopter and was kind enough to express his opinions on video.

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Building Relationships

As we integrated ourselves into the coffee industry, we noticed that the best things happen when we collaborate - because collaboration allows us to see things from different perspectives - which expands our own thinking and positively influence what we do.

We’ve built relationships with people and organizations we believe contribute to the industry (and to people’s lives at large) in a positive way with their work and mindset. Among our most enduring relationships:

Cafe Femenino Foundation: A non-profit organization whose mission is to provide grants to programs and projects that enhance the lives of women and their families in coffee-producing communities around the world. We order their coffee beans at auction at different times of the year.

A Little Further South: Ben and his wife Yrma (a native of Peru) scour the remote corners of Peru looking for tasty treats to import. They support direct market sourced coffee by forming direct relationships with growers & partner with them to ensure the highest quality all the way from seed to your cup. We regularly source fair trade organic Peruvian coffee from Ben and Yrma.

Progressive, popular restaurants in Las Vegas: who believe the quality of their coffee should match the quality of the food they serve. These are niche restaurants that specifically commit to brewing each serving fresh so the customer gets the freshest, best tasting coffee possible.

THEN there are times when a customer says it far better than we ever could.

Growing the Business Meant Getting to Know Our Best Customers Even Better - and Deciding to Collaborate With Them

As more people discovered us online, and as our local customers kept sending their friends to our farmers’ market booth, our insight about the coffee loving people (both local and non local) who keep returning to us sparked an idea.

Our best customers are obsessed with coffee, definitely. But that’s not all they’re obsessed with. The folks we connect with most deeply, and who get the most value from our product, are those who pursue their passion as part of their everyday lives.

Whether it’s through their work or hobbies (or in some cases both), our customers are motivated and inspired to get up in the morning by something deeper than the drive to make a living. Our customers also desire to make a difference - in their own lives and in the lives of others.

This drive requires creativity and the commitment to rituals and habits - these are the common threads that connect the people we serve. Their love (obsession) for coffee connects to who they are because the coffee is part of a regular ritual they practice to stay on top of their game (even on the days that suck).

Our best customers don’t come to us because they’re addicted to caffeine (though caffeine certainly does help get through some days). They come to us because their high standards demand the best coffee and because they know we respect where they’re coming from.

When we had to upgrade our roasting capacity at the end of 2017, the idea for the Frankly Good Coffee Collective was born.

Increased Roasting Capacity + A Vibrant Community = The Frankly Good Coffee Collective

At the end of 2017, we acquired a Sivetz Air Roaster. Sivetz is an extremely well respected, long lived brand. Mike Sivetz was a pioneer in coffee technology. He designed and built coffee processing plants all over the world and used that experience to design this innovative air roaster.

We love our Sivetz!
We love our Sivetz!

Currently we use our Sivetz to roast our most popular selections: Dam Good Blend, Peru, Sumatra, and our Black Canyon Cold Brew (for our niche restaurant clients). As the Frankly Good Coffee Collective grows, it will roast many more varieties!

Getting the Sivetz sparked our idea for The Frankly Good Coffee Collective: your opportunity to experiment and grow as a coffee lover - and have the very best tasting quality coffee to support your daily habits and rituals. It’s your chance to collaborate with us to not only get first access to exclusive coffee selections, but to have your voice heard inside our community. Your opinions and experience will influence and shape how the collective grows and supports its members.

Collaboration: Two or more people working together towards shared goals.

Frankly Good Coffee Collective members will experience customized coffee enjoyment and support in sticking with the rituals and habits that help you give and do your best each day - whether you are local to Las Vegas or not. Once you back this project you will be invited to join (and help shape) our online community.

The Frankly Good Coffee Collective is a coffee subscription service and community for people who love coffee, enjoy the ritual of brewing each serving fresh and appreciate the convenience of ordering online from an established business. It’s a new opportunity for customers outside the Las Vegas Valley to easily purchase fresh air roasted Frankly Good Coffee.

When you back this project, this is what the 1lb bags that come in your order will look like
When you back this project, this is what the 1lb bags that come in your order will look like

Once you back our project you’ll receive an email with a link to join our online community. Whatever your larger goals are, our vision is that you will be supported by and contribute to the group in a way that nurtures your ability to consistently stick to the habits and rituals that support you to do your best work and make your biggest difference in your own life and in the lives of others. And have plenty of coffee!

Access to The Frankly Good Coffee Collective community gives you:

  • A steady supply of fresh air roasted coffee from a small business who believes the most effective way to change the world is to be kind to people and support them however we can
  • An easy way to order and receive fresh air roasted coffee
  • Opportunities to “invest” in custom Sivetz roasts (we’ll let you know what we plan to order and you can buy however many pounds you like at amazing prices)
  • Support of and from like minded, creative disciplined people
  • Inspiration from others who employ the power of habit and ritual to get the important things done in work and in life

Where Backer Money Will Be Spent

Website upgrades

  • A new template and some targeted design work to showcase the Frankly Good Coffee Collective and encourage visitors to subscribe.
  • SEO - to allow more people to find us online.
  • Subscription software to make the user experience on our site as friction free as possible

Sponsoring events where our ideal customers gather to further spread the word about the Collective  

Warehouse space that is conducive to roasting and hosting events.

Risks and challenges

The biggest challenges have already been overcome: establishing our business in our local community, building a loyal following and upgrading our roasting capacity with the Sivetz roaster. If you back this project, you WILL receive your freshly roasted coffee within the allotted time frame.

The main risks we face now are the unknowns associated with business growth and specifically growing a business online: spreading the word on a much wider scale (both locally and nationally), moving into a larger warehouse space, streamlining shipping, and hiring the right support at the right time(s) to best serve our customers as we grow.

The Sivetz “lives” inside a 26 ft box trailer, which makes it mobile. Being mobile has worked well for the last seven years (and we intend for mobile to remain part of our business model), AND our next stage of growth includes moving to a warehouse and setting up a permanent space to roast, give tours and host educational and fun events for creative, motivated curious people who are as interested in and obsessed with coffee as we are.

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Support

  1. Select this reward

    Pledge US$ 1 or more About US$ 1.00

    Invitation to Join the Online Community

    You get an invitation to join the Frankly Good Coffee Collective online community! Get to know us and what we are planning, let us get to know you, learn about coffee varieties and share your most effective daily rituals!

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    Pledge $5 or more About $5

    Thank you thank you thank you!

    You get an invitation to join the Frankly Good Coffee Collective online community, personal handwritten thank you note, and a Frankly Good Coffee Collective sticker.

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    Pledge $10 or more About $10

    Dam Good Blend Sample Bag

    1 x 8oz bag of Dam Good Blend delivered straight to your door, an invitation to join the Frankly Good Coffee Collective online community, and a Frankly Good Coffee Collective sticker.

    Dam Good Blend is a bold and tasty MEDIUM ROAST that makes a great breakfast coffee. It's nice and strong without being over the top.

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    Pledge $12 or more About $12

    Red Rock Blend Sample Bag

    1 x 8oz bag of Red Rock Blend, delivered straight to your door, an invitation to join the Frankly Good Coffee Collective online community, and a Frankly Good Coffee Collective sticker.

    Red Rock Blend is a nice rich DARK ROAST that has hints of earthiness and caramel. Tastes great with or without milk.

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  5. Select this reward

    Pledge $24 or more About $24

    Peru Chasqui Early Bird Special

    2 x 16 oz bags of Peru Chasqui delivered straight to your door, an invitation to join the Frankly Good Coffee Collective online community, and a Frankly Good Coffee Collective sticker.

    This special Peru is sourced from our friends at A Little Further South. This is the LOWEST price we've ever offered on this coffee and quantities at this price are extremely limited.

    Peru Chasqui has a smooth body with hints of walnut, chocolate, nougat and raisin. We can't wait to share this batch with you!

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  6. Select this reward

    Pledge $27 or more About $27

    Good Morning Bright Eyes

    You get our two popular delicious blends delivered to delivered to your door - 1 x 16oz Dam Good Blend, 1 x 16oz Red Rock Blend, an invitation to join the Frankly Good Coffee Collective online community, and a Frankly Good Coffee Collective sticker.

    Dam Good Blend is a bold and tasty MEDIUM ROAST that makes a great breakfast coffee. It's nice and strong without being over the top.

    Red Rock Blend is a nice rich DARK ROAST that has hints of earthiness and caramel. Tastes great with or without milk.

    Includes:
    • Red Rock Blend
    • Dam Good Blend
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    Pledge $28 or more About $28

    Peru Chasqui Not Quite Early Bird

    2 x 16 oz bags of Peru Chasqui delivered straight to your door, an invitation to join the Frankly Good Coffee Collective online community, and a Frankly Good Coffee Collective sticker.

    This special Peru is sourced from our friends at A Little Further South. This is an amazing deal on this coffee and quantities at this price are limited.

    Peru Chasqui has a smooth body with hints of walnut, chocolate, nougat and raisin. We can't wait to share this batch with you!

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  8. Select this reward

    Pledge $30 or more About $30

    Roaster's Choice

    2 x 16 oz bags of freshly roasted coffee delivered to your door, Frankly Good Coffee Collective sticker, and an invitation to join the Frankly Good Coffee Collective online community.

    You get Dam Good Blend + a surprise selection chosen from the varieties we have in stock, but we know you will love it!

    Dam Good Blend is a bold and tasty MEDIUM ROAST that makes a great breakfast coffee. It's nice and strong without being over the top.

    Includes:
    • Dam Good Blend
    • Roaster's Choice - Surprise
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    Ships to Only United States
    Limited 2 backers
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    Pledge $45 or more About $45

    Need More Than Two Pounds

    3 x 16 oz bags of Frankly Good coffee delivered to your door, an invitation to join the Frankly Good Coffee Collective online community, and a Frankly Good Coffee Collective sticker.

    Dam Good Blend is a bold and tasty MEDIUM ROAST that makes a great breakfast coffee. It's nice and strong without being over the top.

    Red Rock Blend is a nice rich DARK ROAST that has hints of earthiness and caramel. Tastes great with or without milk.

    Peru Chasqui has a smooth body with hints of walnut, chocolate, nougat and raisin. We can't wait to share this batch with you!

    Includes:
    • Dam Good Blend
    • Red Rock Blend
    • Peru Chasqui
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    Estimated delivery
    Ships to Only United States
    Limited 1 backer
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  10. Select this reward

    Pledge $55 or more About $55

    Wide Awake

    For heavy coffee drinkers who use a pound a week like we do (sometimes more).

    4 x 16 oz bags of Frankly Good coffee delivered to your door, an invitation to join the Frankly Good Coffee Collective online community, and a Frankly Good Coffee Collective sticker.

    Dam Good Blend is a bold and tasty MEDIUM ROAST that makes a great breakfast coffee. It's nice and strong without being over the top.

    Red Rock Blend is a nice rich DARK ROAST that has hints of earthiness and caramel. Tastes great with or without milk.

    Peru Chasqui has a smooth body with hints of walnut, chocolate, nougat and raisin. We can't wait to share this batch with you!

    Includes:
    • Dam Good Blend
    • Red Rock Blend
    • Peru Chasqui
    • Roaster's Choice - Surprise
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    Estimated delivery
    Ships to Only United States
    Limited 10 backers
    $
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  11. Select this reward

    Pledge $60 or more About $60

    French Press Brewing Kit

    2x 16 oz fresh roasted coffee, a 20 ounce glass and stainless french press, an invitation to join the Frankly Good Coffee Collective online community, and a Frankly Good Coffee Collective sticker.

    This kit includes a french press brewing guide.

    Dam Good Blend is a bold and tasty MEDIUM ROAST that makes a great breakfast coffee. It's nice and strong without being over the top.

    Peru Chasqui has a smooth body with hints of walnut, chocolate, nougat and raisin. We can't wait to share this batch with you!

    Includes:
    • Dam Good Blend
    • Peru Chasqui
    Less
    Estimated delivery
    Ships to Only United States
    Limited 4 backers
    $
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    Pledge $150 or more About $150

    Frankly Good Coffee Collective Partner

    2 x 16oz of Frankly Good Coffee, Frankly Good coffee embroidered polo shirt, stainless logo travel mug, an invitation to join the Frankly Good Coffee Collective online community, and a Frankly Good Coffee Collective sticker.

    *** IF you are local to Las Vegas you may choose to get free refills in your travel mug at any of our locations till the end of 2018 instead of the roasted coffee. ***

    Dam Good Blend is a bold and tasty MEDIUM ROAST that makes a great breakfast coffee. It's nice and strong without being over the top.

    Red Rock Blend is a nice rich DARK ROAST that has hints of earthiness and caramel. Tastes great with or without milk.

    Includes:
    • Dam Good Blend
    • Red Rock Blend
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    Estimated delivery
    Ships to Only United States
    Limited 2 backers
    $
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    Pledge $400 or more About $400

    1 Year Subscription (2lbs per month)

    1 Year Personal Subscription includes 2 x 16oz bags of *Roasters Choice selections delivered straight to your door every month, Frankly Good coffee embroidered polo shirt, stainless and glass french press, stainless logo travel mug, an invitation to join the Frankly Good Coffee Collective online community, and a Frankly Good Coffee Collective sticker.

    Monthly delivery of your subscription starts June, 2018 and ends May, 2019.

    You may elect to keep your subscription Roasters Choice OR you may select from available varieties each month. Subscription excludes some high end specialty coffees (such as Kona and Jamaica Blue Mountain).

    Includes:
    • 24× Roaster's Choice - Surprise
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    2 backers
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  14. Select this reward

    Pledge $550 or more About $550

    1 Year Subscription (3lbs per month)

    1 Year Personal Subscription includes 3 x 16oz bags of *Roasters Choice selections delivered straight to your door every month, Frankly Good coffee embroidered polo shirt, stainless and glass french press, stainless logo travel mug, an invitation to join the Frankly Good Coffee Collective online community, and a Frankly Good Coffee Collective sticker.

    Monthly delivery of your subscription starts June, 2018 and ends May, 2019. You may elect to keep your subscription Roasters Choice OR you may select from available varieties each month. Subscription excludes some high end specialty coffees (such as Kona and Jamaica Blue Mountain).

    Includes:
    • 36× Roaster's Choice - Surprise
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    Pledge $700 or more About $700

    1 Year Subscription (4lbs per month)

    1 Year Personal Subscription includes 4 x 16oz bags of *Roasters Choice selections delivered straight to your door every month, Frankly Good coffee embroidered polo shirt, stainless and glass french press, stainless logo travel mug, an invitation to join the Frankly Good Coffee Collective online community, and a Frankly Good Coffee Collective sticker.

    Monthly delivery of your subscription starts June, 2018 and ends May, 2019. You may elect to keep your subscription Roasters Choice OR you may select from available varieties each month. Subscription excludes some high end specialty coffees (such as Kona and Jamaica Blue Mountain).

    Includes:
    • 48× Roaster's Choice - Surprise
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    Pledge US$ 750 or more About US$ 750

    Exclusive Coffee Party

    We'll bring the mobile coffee cart to you and make coffee, espresso and latte including the Nitro kegerator filled with Bona Fide Craft Draft nitro cold brew. so you’re covered hot or cold!

    This reward must be claimed by a backer in the Las Vegas Valley area. 3 hour party (for up to 100 people). Dates subject to availability.

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  17. Select this reward

    Pledge US$ 1,500 or more About US$ 1,500

    Exclusive Sivetz Roasting Party

    We’ll bring our mobile roasting warehouse to you and custom roast, grind and bag 30lbs of the variety you choose. 3 hour party (for up to 30 people) will include catered food, drinks, and games/coffee tasting tailored to what your group wants! This reward must be claimed by a backer in the Las Vegas Valley area. dates subject to availability.

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Funding period

- (30 days)