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Fortune Girls is a multi-media brand on fire to empower tween girls! Created by a teen & her Mom. Help us create an animated short!!

Fortune Girls Is Changing The World And Needs your Help!!

So, What's FG All About??

We are incredibly excited to be on a mission to empower tween girls ages 6-12 all around the world through our multi-cultural Fortune Girls characters. We aim to raise $20,000 to produce an animated short featuring the Fortune Girls characters! We love these international girls, as they are super funny, quirky and very much like your average tween. . . or not!

Can you believe they were created by Madison Ruiz, now a teenager, when she was as young as 2 years old? Her mom never threw away any of her doodles. So, when Madison needed art in her room, her Mom pulled them all out, and the Fortune Girls were born!

The Fortune Girls characters are all besties and share a wide variety of diversity. We hope girls will see themselves reflected in each of our characters as they each have their own blend of unique and sometimes quirky personalities. It’s been our long-term dream to bring these girls to life through animation and we hope to surpass our goal to have the funds to create a series of shorts. The animation at the end of our video will give you a better feel of how AWESOME our shorts will look and just how funny these girls are once they come to life!!!!

Fortune Girls was created by Madison Ruiz with mom, Barbara Clarke-Ruiz and Co-Founded by Lisa Osinloye.

Madison with her sketchpad!

Girls Everywhere Love The Fortune Girls!!

Hopefully, you’ve heard of Fortune Girls by visiting our website, attending one of our community services events or were a lucky duck and received one of our Teen Choice Awards canisters. If you haven’t, we hope you enjoyed meeting Flame, Wow Girl Pink, Taj, Savvy, Cinderita, Ayoko Love, Ashna, Margeaux and the Funky Fairies. Everyone has their favorite so which Fortune Girl is most like you? As mentioned, we have 28 Fortune Girls characters in all. However, we will first focus on the nine in the line-up above. 

Why Do An Animated Webisode, You Ask?

We have big dreams but this is where we’ll start. Yes, we’ve turned down a few television deals because the deals weren’t right for us and it’s incredibly expensive. As a start-up, we realize webisodes are a better fit as we get an immediate feel of what girls love and want to see. Madison and Team FG is oozing with creativity and will use webisodes as a platform to discuss issues that are critical for tween girls such as bullying and self-esteem issues. We just want to entertain, make girls giggle and help them to feel good about themselves and deliver this message in a fun and engaging way! Will we ever do TV? It’s a strong maybe with the right deal.

We’re Dreamin’ and Believin’. . .

We truly believe in Fortune Girls so we’ve done the work to see if this all makes sense and we think so. Team FG has spent a lot of time working on our characters likes, dislikes, cultural backgrounds and storylines. It was important to us that these characters be more than just pretty pictures. We wanted to create a hilarious short with a purpose. The FGs are not perfect by any stretch; but, then again, who is? We love them in spite of their “perfect imperfections” and that’s what makes them so funny.

Our Market Research with leading research firm, Just Kid, Inc., found that both moms and girls of all ethnic backgrounds expressed how other girl brands did not reflect the wide range of diversity like Fortune Girls. We believe that positive doll imagery can shape the mind of young girls, and that alone helps to build self-esteem and self-confidence.

After doing the market research, it still wasn’t enough as we honestly weren’t sure if girls would really like our brand. So, we set out to do a Proof of Concept BETA website. Needless to say, we're so over the moon about this brand’s potential because our Proof of Concept BETA site received close to 3 million hits, over 100,000 registered users with 34% of our traffic being international. That’s an eye-popping, WOWZA!

We’re big dreamers so we truly hope that with all of our research, girls will truly love the Fortune Girls and will want to see our animated shorts a reality. With fingers and toes crossed, it's possible we can surpass our $20,000 mark and have the funds to do more shorts and empower girls to change the world!

Here's A Couple Of Our Funny Animated Cards Which Brings The FG To Life!!

What’s In It For Me?

If you’re not familiar with Kickstarter, we have 30 days to reach our ENTIRE goal! If we don’t reach it, then the whole thing is called off and your credit cards are never charged. If we fail, we don’t receive the funds and it all comes back to you. The worst part is our shorts never get made and you don’t receive any of our UBER-COOL FG STUFF, including our animated short!! If we succeed, we’ll get crackin’ on our short and produce your AWESOME products.

We know that everyone has their favorite FG, so you can customize most of our products with your favorite Fortune Girl.

We sincerely hope you like our cool products as much as we do! ☺

**NOTE: ONCE WE’VE REACHED OUR GOAL, WE’LL EMAIL YOU A FORM TO PICK YOUR FAVORITE FG CHARACTER AND SIZE FOR THE PRODUCTS LEVEL YOU PLEDGED!!

At A Glance, Here's What You Get At Each Level!

Fortune Girls Is All About Following Your Dreams So, We've Created A List Of Stretch Goals. . .You'll Also Receive A Few BONUS Goodies!!

With your support, it's possible we can surpass our $20k mark and have the funds to do more to empower girls and change the world!

Risks and challenges Learn about accountability on Kickstarter

We are a start up however; we are committed to our supporters, this project and our brand! We have had to deal with many obstacles, like any other start-up but we continue to keep pushing this elephant up the hill. We're hard workers willing to go the extra mile for success.

We kindly ask for your patience and will work diligently and quickly to get your products mailed to you as indicated however, animation takes time to develop. So, we'll ship the products first and will provide links to download the webisode as soon as it is completed.

We sincerely thank you from the bottom of our hearts for your support!!

FAQ

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    9 backers

    WE APPRECIATE THE LOVE WITH A GINORMOUS SPECIAL THANKS: $1.00 or more you get a very special thanks on our Fortune Girls Facebook page during the Kickstarter campaign so we can toot your horn and shout that you are awesometastic! You will get the satisfaction of helping to make our dream a reality. Your name will also be included in our email blog when we launch so you can stay in touch with everything FG!!

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    10 backers

    FG PUNK KITTY PACKAGE: You'll receive a Fortune Girls downloadable wallpaper of your favorite Fortune Girl for your mobile phone or desktop! Rock on, FG!! PLEASE NOTE: Where applicable, you can select which FG you want on your products at the end of the campaign!!

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    11 backers

    FORTUNE GIRLS TIPINTOO PACKAGE: Super cool Fortune Girls downloadable wallpaper for your mobile phone and our downloadable Fortune Girls animated webisode! PLEASE NOTE: Where applicable, you can select which FG you want on your products at the end of the campaign!!

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    46 backers

    FG FUNKY FAIRIES MAGIC T-SHIRT: Pick your favorite Fortune Girls character for our FG T-Shirt (for a woman or a girl), our downloadable Fortune Girls animated webisode and as a bonus, you'll receive a high gloss collectible FG postcard autographed by Madison, our tween Co-Creator. Double Wooohoo! PLEASE NOTE: Where applicable, you can select which FG you want on your products at the end of the campaign!!

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    15 backers

    FORTUNE GIRLS CINDERITA PACKAGE: Pick your favorite Fortune Girls character for our FG T-Shirt (for a woman or girl), our downloadable Fortune Girls animated webisode and a drawstring backpack customized with your favorite FG! Me Encanta!! PLEASE NOTE: Where applicable, you can select which FG you want on your products at the end of the campaign!!

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    FG WOW GIRL PINK PACKAGE: Fortune Girls bobblehead collectible. Pick your favorite FG character, our downloadable Fortune Girls animated webisode and you'll receive a BONUS autographed FG poster of our original cast while supplies last! PLEASE NOTE: Where applicable, you can select which FG you want on your products at the end of the campaign!!

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    FG MARGO PACKAGE: Fortune Girls Limited Edition Super Cute Dog Tag necklace. (Limited quantities, so we'll pick the FG for you), our downloadable Fortune Girls animated webisode and our beautiful 11x17” matted, framed and autographed FG image. Frame and matte are white. Pick your favorite FG!! Girls LOVVVE our framed images for their rooms! PLEASE NOTE: Where applicable, you can select which FG you want on your products at the end of the campaign!!

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    9 backers

    FG AYAKO LOVE PACKAGE: For the music lovers! Pick your favorite FG character on your cool new personal audio speaker by Doodle! Enjoy your music everywhere you go with our one-of-a-kind custom Fortune Girls speaker powered by USB cable for your tablet, iPod, mobile phone or computer!! Play your favorite tunes out loud at the beach, at the park, or even in your office! You also get our downloadable Fortune Girls animated webisode, an FG hoodie (for a woman or girl) adorned with your favorite FG, and also a 8.5x11” original sketch autographed by tween co-creator Madison, ready for framing! Set your inner DJ freeeeeee. PLEASE NOTE: Where applicable, you can select which FG you want on your product(s) at the end of the campaign!!

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    3 backers

    FG SAVVY PACKAGE: You will be the envy of all fashionistas with our autographed FG Limited Edition custom high-top sneakers, our downloadable Fortune Girls animated webisode and FG drawstring backpack. You got it! The sneaks and backpack can all be customized with your favorite Fortune Girl! OMG, as an added BONUS, you'll receive a high gloss collectible FG postcard autographed by Madison, our tween Co-Creator!! Wowza! PLEASE NOTE: Where applicable, you can select which FG you want on your products at the end of the campaign!!

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    4 backers

    FG ASHNA PACKAGE: Rock your street style with our autographed FG Limited Edition custom high-top sneakers, FG t-shirt with your favorite FG for a woman or a girl, a drawstring backpack customized with your favorite FG, an 8.5x11autographed, FG original sketch by tween co-creator Madison, ready for framing, as well as our downloadable Fortune Girls animated webisode our super cool FG downloadable wallpaper for your mobile phone or computer! PLEASE NOTE: Where applicable, you can select which FG you want on your products at the end of the campaign!!

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    FG FLAME PACKAGE: Calling all of our FG girls who love to ride their skateboards! Be one of the first to own our super cool custom 8 1/8” FG skateboard! Pick your favorite Fortune Girl and rock out in the skate board park! Each board comes with the truck and wheels to match the board. You'll also receive an FG collectible bobblehead, a FG T-shirt, and our downloadable Fortune Girls animated webisode and an 8.5x11 autographed FG original sketch by our co-creator Madison, ready for framing! Flame did wheelies over this package! PLEASE NOTE: Where applicable, you can select which FG you want on your products at the end of the campaign!!

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    THE FUNKY FAIRIES DOUBLE TROUBLE PACKAGE: The kooky Funky Fairies couldn't wait to pick their package. . .Rock your street style with our autographed FG Limited Edition custom high-top sneakers, FG T-shirt with your favorite FG (for a woman or a girl), our beautiful 11x17” matted & framed autographed FG image. The frame and matte are white and you pick your favorite FG! In addition to also receiving our collectible bobblehead, a drawstring backpack and our downloadable Fortune Girls animated webisode and you'll be the first to receive our first edition FG book. Good job, Fairies!! :) All of the above goodies will be autographed by Madison!! PLEASE NOTE: Where applicable, you can select which FG you want on your products at the end of the campaign!!

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    FG TAJ PACKAGE: Double your street style with TWO pairs of our autographed FG Limited Edition Custom High Top Sneakers, our beautiful 11x17” matted and framed autographed FG image. Frame and matte are white, and you get to pick your favorite FG! You'll also receive our FG collectible bobblehead, a hoodie (for a woman or girl), our downloadable Fortune Girls animated webisode, super cool Fortune Girls downloadable wallpaper for your mobile phone or computer! PLEASE NOTE: Where applicable, you can select which FG you want on your product(s) at the end of the campaign!!

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    FG YOU ROCK! GOLD PACKAGE: Our beautiful 11x17” matted & framed autographed FG image, a FG hoodie and t-shirt (for a woman or a girl), FG Limited Edition custom high-top sneakers, Frame and matte are white and you pick your favorite FG plus a FG collectible bobblehead, FG Limited Edition custom 8 1/8” skateboard with truck and wheels and our downloadable Fortune Girls animated webisode! Woohoo, Gold Rush!! PLEASE NOTE: Where applicable, you can select which FG you want on your products at the end of the campaign!!

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    FG GET IT GIRL PACKAGE: Madison will create a FG in your likeness, autographed, matted & framed in 11”x17”. Then, it will be used as a guest in one of our downloadable Fortune Girls animated webisode, along with a Producer Credit, FG Limited Edition custom high-top sneakers, FG collectible bobblehead, T-shirt (for a woman or girl), FG Limited Edition Custom 8 1/8” skateboard with truck and wheels, fun wristlet, super cool Fortune Girls downloadable wallpaper for your mobile phone or computer, and our animated FG shorts!! PLEASE NOTE: Where applicable, you can select which FG you want on your products at the end of the campaign!!

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    FG DREAMIN & BELIEVIN' CELEBRITY PACKAGE: An AUTOGRAPHED TENNIS RACQUET FROM TENNIS SUPERSTAR ICON VENUS WILLIAMS IN OUR CUSTOM FG TENNIS BAG (Only 2 of these are available.) FG co-creator Madison will create a FG in your likeness, autographed, matted & framed in 11x17”. Then, it will be used as guest in one of our downloadable Fortune Girls animated webisode along with a Producer Credit, FG hoodie and two T-shirts (for a woman or girl), an FG collectible bobblehead, our cool audio speaker by Doodle! Awesometastic! PLEASE NOTE: Where applicable, you can select which FG you want on your products at the end of the campaign!!

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    FG OMG, YOU'VE CHANGED THE WORLD PACKAGE! Teen Choice Awards Celebrity Gift Canister. Celebrities and their kids went home with this gift tin after an awards show! (Filled with FG goodies, including 3 Fortune Girls T-shirts, FG wristlet, 2 FG sweatshirts, FG custom high-top sneakers made in your image, FG custom speakers for your laptop, tablet or cell phone, FG flip flops, FG limited edition autographed poster, all 8 Fortune Girls bobblehead dolls, FG Limited Edition custom skateboard (signed by the co-creator), 1 FG Limited Edition dog tag necklace. And, there’s more! We will create an animated version of you and you make a guest appearance voiceover of your animated character in our animated short, our downloadable Fortune Girls animated webisode, FG matted and framed picture made in your image, AND an autographed tennis racquet from tennis SUPERSTAR Venus Williams along with our Limited Edition FG Tennis bag (of which there is only one available). AND, DRUMROLL PLEASE!!!! lunch with co-founders Barbara Clarke-Ruiz, Lisa Osinloye and teen creator Madison Ruiz in NYC!!! (There is only one of these opportunities available!) We will cover round trip airfare and hotel for 2 nights, domestic U.S travel only. PLEASE NOTE: Where applicable, you can select which FG you want on your products at the end of the campaign!!

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Funding period

- (30 days)