About this project
Fortune Girls Is Changing The World And Needs your Help!!
So, What's FG All About??
We are incredibly excited to be on a mission to empower tween girls ages 6-12 all around the world through our multi-cultural Fortune Girls characters. We aim to raise $20,000 to produce an animated short featuring the Fortune Girls characters! We love these international girls, as they are super funny, quirky and very much like your average tween. . . or not!
Can you believe they were created by Madison Ruiz, now a teenager, when she was as young as 2 years old? Her mom never threw away any of her doodles. So, when Madison needed art in her room, her Mom pulled them all out, and the Fortune Girls were born!
The Fortune Girls characters are all besties and share a wide variety of diversity. We hope girls will see themselves reflected in each of our characters as they each have their own blend of unique and sometimes quirky personalities. It’s been our long-term dream to bring these girls to life through animation and we hope to surpass our goal to have the funds to create a series of shorts. The animation at the end of our video will give you a better feel of how AWESOME our shorts will look and just how funny these girls are once they come to life!!!!
Fortune Girls was created by Madison Ruiz with mom, Barbara Clarke-Ruiz and Co-Founded by Lisa Osinloye.
Madison with her sketchpad!
Girls Everywhere Love The Fortune Girls!!
Hopefully, you’ve heard of Fortune Girls by visiting our website, attending one of our community services events or were a lucky duck and received one of our Teen Choice Awards canisters. If you haven’t, we hope you enjoyed meeting Flame, Wow Girl Pink, Taj, Savvy, Cinderita, Ayoko Love, Ashna, Margeaux and the Funky Fairies. Everyone has their favorite so which Fortune Girl is most like you? As mentioned, we have 28 Fortune Girls characters in all. However, we will first focus on the nine in the line-up above.
Why Do An Animated Webisode, You Ask?
We have big dreams but this is where we’ll start. Yes, we’ve turned down a few television deals because the deals weren’t right for us and it’s incredibly expensive. As a start-up, we realize webisodes are a better fit as we get an immediate feel of what girls love and want to see. Madison and Team FG is oozing with creativity and will use webisodes as a platform to discuss issues that are critical for tween girls such as bullying and self-esteem issues. We just want to entertain, make girls giggle and help them to feel good about themselves and deliver this message in a fun and engaging way! Will we ever do TV? It’s a strong maybe with the right deal.
We’re Dreamin’ and Believin’. . .
We truly believe in Fortune Girls so we’ve done the work to see if this all makes sense and we think so. Team FG has spent a lot of time working on our characters likes, dislikes, cultural backgrounds and storylines. It was important to us that these characters be more than just pretty pictures. We wanted to create a hilarious short with a purpose. The FGs are not perfect by any stretch; but, then again, who is? We love them in spite of their “perfect imperfections” and that’s what makes them so funny.
Our Market Research with leading research firm, Just Kid, Inc., found that both moms and girls of all ethnic backgrounds expressed how other girl brands did not reflect the wide range of diversity like Fortune Girls. We believe that positive doll imagery can shape the mind of young girls, and that alone helps to build self-esteem and self-confidence.
After doing the market research, it still wasn’t enough as we honestly weren’t sure if girls would really like our brand. So, we set out to do a Proof of Concept BETA website. Needless to say, we're so over the moon about this brand’s potential because our Proof of Concept BETA site received close to 3 million hits, over 100,000 registered users with 34% of our traffic being international. That’s an eye-popping, WOWZA!
We’re big dreamers so we truly hope that with all of our research, girls will truly love the Fortune Girls and will want to see our animated shorts a reality. With fingers and toes crossed, it's possible we can surpass our $20,000 mark and have the funds to do more shorts and empower girls to change the world!
Here's A Couple Of Our Funny Animated Cards Which Brings The FG To Life!!
What’s In It For Me?
If you’re not familiar with Kickstarter, we have 30 days to reach our ENTIRE goal! If we don’t reach it, then the whole thing is called off and your credit cards are never charged. If we fail, we don’t receive the funds and it all comes back to you. The worst part is our shorts never get made and you don’t receive any of our UBER-COOL FG STUFF, including our animated short!! If we succeed, we’ll get crackin’ on our short and produce your AWESOME products.
We know that everyone has their favorite FG, so you can customize most of our products with your favorite Fortune Girl.
We sincerely hope you like our cool products as much as we do! ☺
**NOTE: ONCE WE’VE REACHED OUR GOAL, WE’LL EMAIL YOU A FORM TO PICK YOUR FAVORITE FG CHARACTER AND SIZE FOR THE PRODUCTS LEVEL YOU PLEDGED!!
At A Glance, Here's What You Get At Each Level!
Fortune Girls Is All About Following Your Dreams So, We've Created A List Of Stretch Goals. . .You'll Also Receive A Few BONUS Goodies!!
With your support, it's possible we can surpass our $20k mark and have the funds to do more to empower girls and change the world!
Risks and challenges
We are a start up however; we are committed to our supporters, this project and our brand! We have had to deal with many obstacles, like any other start-up but we continue to keep pushing this elephant up the hill. We're hard workers willing to go the extra mile for success.
We kindly ask for your patience and will work diligently and quickly to get your products mailed to you as indicated however, animation takes time to develop. So, we'll ship the products first and will provide links to download the webisode as soon as it is completed.
We sincerely thank you from the bottom of our hearts for your support!!Learn about accountability on Kickstarter
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