The Essence is your perfect mechanical timepiece; it’s sporty yet elegant, highly precise and reliable, with a wealth of unique features that make it wear incredibly comfortable on your wrist. Every movement has been meticulously tested for its accuracy by COSC, the Official Swiss Chronometer Testing Institute. Only 3% of the entire Swiss watch production goes through this 15-day certification process.
We at Formex have been developing and producing racing inspired watches for 20 years. After switching from classic distribution channels to selling our watches 100% direct to consumer, we feel that the best way to bring you our newest model, is right here on Kickstarter. Read on to learn more about this beautifully crafted timepiece, its unique patented case suspension system, and the high-end specs built into the Essence.
The tested, proven and patented Formex Case Suspension System is a unique mechanism that provides shock absorption to protect the watch movement as well as adapting to your wrist motion, not unlike the suspension on a car or a mountain bike.
We have sent the pre-Production Prototypes to a number of watch experts and journalists around the world to see what they think of the Essence. Here is what they had to say. Detailed reviews can be found on their blogs and websites.
Check Armand's very thorough review of the Essence Automatic Chronometer:
Another distinguishing feature is the ultra-strong and light-weight folding clasp, made of carbon fiber composite and a stainless-steel cover. This durable clasp has an easy to use, patented fine-adjustment, allowing that perfect fit on the wrist in all conditions.
Risks and challenges
Formex is a Swiss watch manufacturer with 20 years of watchmaking history, more than 40 in-house developed watch collections and 2 unique patented features. We do what we love and we deliver what we promise. Selling direct-to-consumer already allows for a completely different price calculation in favor of the final customer. Launching a watch on crowdfunding terms lowers the overall cost even further as the
production quantities of each model are set before manufacturing even starts, thus eliminating overproduction and reducing the marketing cost significantly. Formex passes on these savings straight to the customer with savings of more than 40% on the original after-crowdfunding price. The fact that an established brand has a well-functioning supply-chain and a lot of experience in manufacturing, should offer backers additional peace of mind as quite often Kickstarter-born brands are unable to live up to the promised shipping deadlines or in some cases are unable to deliver at all.
- (30 days)