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$5,744 pledged of $40,000 goal
backers
By Foreign Policy Design Group
$5,744 pledged of $40,000 goal
backers

About this project

In Brief

Brand Guide: Singapore Edition is a 400-page dossier on the secrets to success of 17 contemporary brands in Singapore. The city-centric guide documents insights behind the works of branding. It scrutinises the process of translating what manifested as thoughts that grew into an idea and ultimately, to reality. 

Brand Guide: Singapore Edition
Brand Guide: Singapore Edition

We narrate the process through the considered use of photographs, brand reports, and graphic pullouts. The monotony of thumbing through a book is now a tactile experience; not just for you, but for us as well. Unlike a regular publication, the work does not end with the printer. Every Brand Guide is hand assembled by us, with lots of love. If you’re lucky enough, your copy might have a drop of sweat on it.

A dossier with 5 booklets & various inserts
A dossier with 5 booklets & various inserts

 

Foreword by Armin Vit (UnderConsideration)
Foreword by Armin Vit (UnderConsideration)

 

 

 

 

 

Fret not if that’s the case. You can give that drop of sweat some friends when you use Brand Guide as a travel guide to supplement your time in the consistently humid Singapore.

Our Version of Local Attractions
Our Version of Local Attractions

Being Independent 

As an independent studio, each one of us sold our soul to get the first print run of Brand Guide: Singapore Edition going. It wasn’t in vain, because it was sold out within months. Now that a second print run is needed to satisfy the requests for extra copies, we are looking to you for help.

For your kindness, we humbly offer these (rewards):

1. Brand Guide with cover in the color of Pistachio and Furoshiki-wrapped (A kickstarter exclusive)

2. Brand Guide Production Manual & Colour Proof

3. Foreign Policy’s 10th Anniversary Limited Edition Tote Bag

4. Honorary mention in print for our backers

Brand Guide: Wrapped in Furoshiki Cotton
Brand Guide: Wrapped in Furoshiki Cotton

 

Production Manual Sneak Peek #1
Production Manual Sneak Peek #1

 

Production Manual Sneak Peek #2
Production Manual Sneak Peek #2

 

Limited Edition Tote Bag
Limited Edition Tote Bag

Features and Accolades

You must be thinking, “I can’t trust them, they sold their souls!”

We can’t say that your speculation is groundless, so here are some words from credible sources where we were featured. Hopefully it will be of soul-redeeming quality (pun intended). 

“Brand Guide does an admirable job highlighting the region’s most innovative local brands, and the people behind them—people you can pay compliments to in person, on your next visit to Singapore.” - Wired

   ******

“With its unique design and meticulously laid-out pages that simply reflect the enthusiasm and devotion that make these Singapore brands shine, this is more than just a book filled with pretty pictures… With plans to publish books for other cities in the future, the Brand Guide series might soon become the design-oriented entrepreneur’s indispensable travel companion.” - Yatzer 

   ******

“Foreign Policy Design Group, who we featured on the site last year, has nailed the art of collating diverse and sometimes complex ideas into a beautiful, cohesive publication. ” - It's Nice That

   ******

“A gem for any one with even a fledgling interest in design, the creative process, print guides, and the city of Singapore.” - Spottly Insider

   ******

"Brand Guides have probably never appeared on a summer reading list, but after seeing Foreign Policy Design Group's take on the genre, we're telling everyone to move it to the top of their stack." - AIGA Eye On Design

And many more...
And many more...

 

Honoured!
Honoured!

Brand Guide: Singapore Edition has also clinched awards from D&AD, TDC, Tokyo TDC, Art Director’s Club, and the Singapore Creative Circle.

 

SaveSave

Risks and challenges

We have established a solid relationship with our printer, Colourscan and have a clear understanding of the production process. We will ensure that every Brand Guide: Singapore Edition of the second run is assembled with as much love and care as the first run.

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Support this project

  1. Select this reward

    Pledge $1 or more About $1.00

    Thanks!

    Your name will be included in a dedicated page on the Brand Guide: Singapore Edition and you will be kept up-to-date on our progress.

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    Pledge $28 or more About $28

    ALREADY GOT THE BOOK!

    -Name in Book
    -1 x Brand Guide Colour proof
    -1 x Brand Guide: The Production Manual
    -1 x Foreign Policy’s 10th Anniversary Limited Edition Tote Bag
    * Free Shipping for Singapore backers~

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    JUST THE BOOK

    -Name in Book
    -1 x Brand Guide: Singapore Edition (Furoshiki-wrapped)

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    BOOK + ONE(A)

    -Name in Book
    -1 x Brand Guide: Singapore Edition (Furoshiki-wrapped)
    -1 x Brand Guide Colour proof

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    BOOK + ONE(B)

    -Name in Book
    -1 x Brand Guide: Singapore Edition (Furoshiki-wrapped)
    -1 x Brand Guide: The Production Manual

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    Pledge $57 or more About $57

    BOOK + ONE(C)

    -Name in Book
    -1 x Brand Guide: Singapore Edition (Furoshiki-wrapped)
    -1 x Foreign Policy's 10th Year Anniversary Limited Edition Tote Bag

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    PARTY IN THE USA

    Happy 4th of July everyone!
    4th of July promo for first 100 backers

    -Name in Book
    -1 x Brand Guide Colour proof
    -1 x Brand Guide: The Production Manual
    -1 x Copy of Brand Guide: Singapore Edition (Furoshiki cotton wrap)
    -1 x Foreign Policy's 10th Year Anniversary Limited Edition Tote Bag

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    Pledge $70 or more About $70

    GETTIN' IT!

    -Name in Book
    -1 x Brand Guide Colour proof
    -1 x Brand Guide: The Production Manual
    -1 x Brand Guide: Singapore Edition (Furoshiki-wrapped)
    -1 x Foreign Policy's 10th Year Anniversary Limited Edition Tote Bag

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    TWO PEAS IN A POD

    Pledge with a friend or colleague!

    -Names in Book
    -2 x Brand Guide Colour proofs
    -2 x Brand Guide: The Production Manual
    -2 x Brand Guide: Singapore Edition (Furoshiki-wrapped)
    -2 x Foreign Policy's 10th Year Anniversary Limited Edition Tote Bag

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    Pledge $212 or more About $212

    BAND OF FIVE

    Group-pledge with colleagues, friends, students!

    -Names in Book
    -5 x Brand Guide: Singapore Edition (Furoshiki-wrapped)

    *$42.50 for each book!*

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Funding period

- (30 days)