Over strong coffee earlier today, our incredible Graphics Producer Emily Branham told me about The Oregon Trail. And she compared a common scenario in the classic video game to what we're up against now here on Kickstarter:
In our covered wagon we now approach the raging river (aka our final week of this all-or-nothing campaign!), and we need to get across to survive and move forward. Do we take our time and build a boat or a raft to get across? Do we build a bridge? Or do we just charge ahead with our oxen pulling us through the raging water as best as they can?
Right now, we are fighting the raging waters and – at the risk of stretching this metaphor too thinly – our outreach team are our oxen and you, our backers, are the spirit and the strength that drives us forward. Your enthusiasm, emails of support, and many great conversations have taken us along the trail safely, brought us to the water's edge, and now taken us into the rapids...where TODAY we are confident that at the one-week-to-go mark we will cross over 50% of our goal. Thank you for all you are doing to pull us along – it's working, and we are building steam to reach the other side...one week from now when we will be on dry land again!
To help us move forward, we've also brought in some fresh “oxen” who've already joined the team (yes, a group of oxen is actually called a team!). We're excited to be working with publicist Brian Geldin of BGPR to help generate interest and coverage during this final week. Sometimes what we've been doing might have been missed when only announced briefly through social media; so even if you think you know all we're up to, we hope you'll check out (and share) the press release that was released to media outlets earlier today:
Today we crossed over 2000 “likes” on Facebook, and over 120 Backers here on Kickstarter – can you recruit one more like-minded person to become a backer today? Together we can “ford this river,” bring our campaign to the other side, and do our part to help improve the political dialogue at this important moment for the country!
More specific announcements, new video, and new rewards coming by tomorrow night!
Jonathan & Team FOLLOW THE LEADER