About this project
Thanks for checking out our project! If you missed out, you can get your Pillar at foald.com, along with updates on our future projects. And thanks again to all the backers, we couldn't have made Pillar without your support.
What is Pillar?
Pillar is a lightweight, collapsible notebook computer stand designed to address poor posture and the potential for long-term health issues resulting from the improper use of portable computers while seated or standing.
Pillar is die-cut from a single sheet of fluted stock, laminated with a matte polypropylene finish, and then folded and bonded at several key points to allow the stand to collapse and open endless times without failing. It will comfortably support notebook computers up to 15" in size. When used as intended, and with proper care, the stand will last years.
- Ergonomic - When used on a seated or standing desk surface, in conjunction with a portable keyboard and mouse, Pillar raises your notebook computer to the correct height, with the top of the screen near eye-level. In this position your hands are placed in the correct posture to avoid fatigue in your shoulders and neck, and your chin is raised so that your jaw is not extended.
- Convenient - The process of setting up Pillar is intuitive and quick. Simply set the semi-opened Pillar on a flat surface and slowly rest your notebook computer on the upper folds. The weight of your computer pushes Pillar into its extended, supporting position. It takes mere seconds.
- Easy on the eyes - Not only does Pillar look good, it creates more distance between you and your computer screen, which is better for your eyesight.
- Highly portable - When collapsed, Pillar is only 35 cm wide (13.75"), easily fitting in most notebook sleeves, messenger bags, and backpacks. It weighs roughly 150 grams (or 5.25 oz), meaning you'll hardly notice it when on the go.
- Multiple uses - While Pillar works perfectly on a standard desk, it is also useful for those who favor standing desks or work at counter height surfaces. In fact, we've found it very convenient at our studio production tables, where we often work for hours on our feet.
Pillar grew out of a simple need to raise the notebook computer to a better height. Designer and Foald partner Sruli Recht was experiencing back and jaw pain and migraines as a result of being too often hunched over while working endlessly on his notebook. A travel-friendly solution had to be found.
The Design Process
Initially, a simple shoebox served as a stopgap solution, but it was neither easily portable, nor did it look that good. After seeing a collapsible packaging system, the inspiration for developing a more elegant, long-term solution took root.
Borrowing inspiration from the breathtaking landscape in Iceland, the design for Pillar is informed by the basalt columns which populate the island. Not only is the hexagonal shape visually compelling, it is incredibly sturdy, making it the perfect structure to support a notebook computer.
Pillar has gone through several design iterations to get to the final production ready sample you see before you. During the development process we tested various materials, construction methods and bonding solutions, for strength, flexibility, weight and thickness, while taking into consideration appearance, longevity, and exposure to the elements such as sunlight, grease and moisture.
While a 100% plastic solution at first seemed like the obvious choice, after experimentation, we found that the combination of fluted fibreboard and a polypropylene laminated surface gave the same strength, durability and elemental results as the straight plastic, but was considerably thinner and weighed less. The final combination of materials provided the firmest, strongest, and lightest result, over the longest period of time, while also being far more attractive and affordable than others we tested.
Pillar - $20 or more
Campaign backers will be the very first to receive our initial production of Pillar. By supporting our project, not only are you helping us meet our production minimums and bring Pillar to life, but you save on future shipping costs, which will be extra when the Pillar goes on sale in our online shop.
Pillar: Partner - $38 or more
Includes two Pillars, one for yourself and one for your partner. Or, if you're someone who has two notebooks, then the partner pack gives you the option of making Pillar a more permanent fixture at the home and at the office.
Pillar: Studio - $90 or more
Includes 5 Pillars for the studio or start up office. A room full of hunched over workers is a sad thing indeed. With the studio pack, you can raise everyone's eyes and keep your studio mates and employees working well.
Pillar: Traveler - $250 or more
Includes one Pillar plus an exclusive custom designed laser-cut Icelandic reindeer leather sleeve, with exposed stitching and a rubberised button closure. The sleeve accommodates the Pillar, a 13" notebook or smaller, a keyboard, a mouse, and a charging cable. Backers have the option of having their name laser engraved into the leather. Made at the studio of Sruli Recht in Reykjavik, Iceland.
Pillar: Traveler (15") - $265 or more
Same as the above, but accommodates at 15" notebook.
Pillar: Templar - $500 or more
Includes one standard Pillar plus a signed, hand-made wood-laminate Pillar made at the studio of Sruli Recht in Reykjavik, Iceland. The wood-laminate edition is constructed of 1,5mm matte black oak veneer, double layered, with matte black reflective webbing at the hinged edges. Backers will have the option of having their name laser engraved on the wood-laminate Pillar.
Pillar: Explorer - $2,500 or more
For professionals, entrepreneurs, and design enthusiasts, we offer a full day at the studio of Sruli Recht in Reykjavik, Iceland. Talk about a specific design project or business plan and get insight on product development. Or, if you just happen to be an enthusiast, the topic of discussion can be tailored to your interests. You'll also have the option of splitting the day between the studio and a short journey outside of Reykjavik to take in some of the breathtaking scenery while talking design and more. Includes two nights accommodation, a full 8 hour day, and one dinner with the studio. The Explorer pledge includes a standard Pillar, the Traveler sleeve, and the Templar edition of Pillar.
Manufacturing and Fulfillment Plan
Our final prototypes have been delivered and tested for integrity. As soon as we successfully fund this campaign, our manufacturer is ready to begin production and deliver the finished product to our fulfillment warehouse.
Our extensive retail experience--working with brands such as Ghostly International, the former New York design emporium Moss, the Cooper-Hewitt, National Design Museum, and Sruli Recht--combined with our partnership with a thoroughly vetted fulfillment partner, ensures that pledge rewards will be delivered to backers without any issue. We’ve worked in customer service for over fifteen years and can guarantee that any unforeseen problems will be communicated with transparency and all our backers will be kept in the know.
Why Kickstarter and where does my pledge money go?
In a world where anyone can make whatever they want, whenever they want, without limitations or environmental concerns, we see crowd-funding with Kickstarter as the most honest way to make and release a product into the commercial market, with minimum waste, knowing that it is going directly into someone's life, rather than sitting in a warehouse.
Our experience in the fashion and product design industries have taught us that minimum order quantities don’t always lead to to maximum order sales.
So we have created a plan through this Kickstarter campaign that allows us to put the maximum amount of products into users' hands while limiting the number of stock that may sit unused.
By creating a successful campaign, we have the best way to bring this product to market at an affordable price, while covering the tooling, prototyping, and developmental costs necessary to start manufacture and bring Pillar to life.
Including the development time spent refining the design and on prototyping, we also have to take into consideration the fulfillment and postage fees for pledge rewards.
Product photography by Marino Thorlacius
Identity by Hinterland Studio
Animation by ViVi Feng
Project film script by Megan Herbert
Risks and challenges
We’ve been using the original prototype for several years in our various studios and have refined the design to be even more portable and practical. After reviewing several production samples from our factory, we’ve put the finishing touches on the design and are ready to go into full production after a successful funding period.
Although we have broad experience in managing production schedules, delays can occasionally occur, though we do not expect any issues to arise. We also have years of experience in shipping products and already have our fulfillment partner on board and ready to ship as soon as the product arrives.Learn about accountability on Kickstarter
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