Fluid Sunwear is a revolutionary swimwear line offering women, across the globe, a swimsuit that fits her body perfectly and flawlessly regardless of height, body shape or location.
Fluid was challenged to answer an age old conundrum: “How can we help women feel smashing in their swimwear?”
Fluid’s solution is simple: empower women by creating swimwear that accepts her body on her body's own terms. This new platform allows women an opportunity to own a bathing suit that hugs her every curve, flatters her every flaw, and hides her imperfections the best way a swimsuit can – by fitting her perfectly.
My name is Megan Turnbow. I created Fluid to solve a problem 65% of US women face every year; hunting down flattering and well fit swimwear. For the majority of women the annual swimsuit shopping experience feels like a hopeless process, leaving them feeling devoid of self esteem and blaming themselves for not being able to maintain the body they think they need to feel comfortable when wearing a swimsuit. Eventually, most women settle on a swimsuit, but rarely find one that is properly fit, stays in place or isn't uncomfortable, or downright painful, to wear after an hour or two.
Fluid has worked hard over the past year and has uncovered a way to produce custom fit, luxury designer swimwear using the best fabrics, heat treated metal trims, sturdy elastics, perfectly executed patterns and professional construction inside a US factory. Allowing us to provide women with the forbidden fruit of the garment industry - a perfectly fit swimsuit with every purchase.
Fluid intends to create beautifully fit swimwear for women, but more importantly, we want to help women realize it is not their body that causes ready to wear swimwear to be ill fit, it is the way swimwear is produced for the masses. We all know that when you try to be everything to everyone the most likely outcome will be that you will only be something to the few.This is true for ready to wear swimwear; its attempt to fit as many women as possible has only succeeded in fitting the few.
Generally, women view ready to wear garments as being equal across sizes leaving them scratching their heads when they are a size 4 in one line and size 8 in another. The RTW garment sector is not set up to work for every woman's body which is why Made-to-Measure garments are on the rise and quickly gaining traction in the industry.
All it takes is 3 quick, easy steps to obtain such a custom fit, coveted garment: 1. Choose your favorite swimsuit; 2. Measure your body using Fluid's comprehensive and detailed tutorials; 3. Click the purchase button. Within 3 weeks each client will receive a luxurious swimsuit that molds itself to her body, flawlessly.
Fluid offers an array of swim designs inspired by the concept of a woman’s classic beauty using vintage movie sirens as muses. Every piece is a treasure, delivering women a special experience; an opportunity to reveal with confidence. Fluid's swim line was created to flatter the basic shapes of a woman's body. Each suit has been carefully designed so every woman can find a swimsuit in our line to accentuate her body, from needing a high leg, full breast support, complete bottom coverage or deep back scoop, our suits are made for every woman's needs.
Our process is different from our competitors in that we only start creating your swimsuit once it is ordered by you. We do not have stockpiles of swimwear in our studio, nor do we have swimwear based on a size. Our swimwear sizes are our client's first and last names because each client is valued as a unique person at Fluid Sunwear.
I have poured my heart, soul and savings into laying the groundwork for our debut line. I found a top notch designer, Ellis Dixon, and apparel development specialist, Pam Saavedra, to help me develop this line. Together we secured our US factory that is already producing luxury branded swimwear, we sourced trims, cutters, pattern makers, suppliers and developed the process to create each swimsuit individually, yet with margins that allow us to turn a profit.
We also created a beautiful ready to wear sunwear line whose silhouettes mimic the glamour and vintage appeal of our luxury swimwear. We are currently selling our sunwear on our website and accepting pre-orders on our made-to-measure swimwear until we complete development.
We are almost there and we need YOUR backing to get the very last of our swimwear development finalized, prep our swimwear for production, purchase more trims and fabrics to ensure we match demand; while continuing to spread the word by showing at Memphis Fashion Week and being a major sponsor for the Galveston Island Beach Revue - the pageant that started the Miss Universe Pageant. Securing the dollars to implement these steps will ensure Fluid becomes a revolutionary leader in the swimwear industry.
Don't miss out on the chance to say you helped Fluid grow and become a raging success. Simply click the green 'Back this Project' button at the top right of this page and donate any amount you feel you can spare. We promise to make you proud.
Check out our Facebook & Twitter pages and read our Blog by clicking the links below:
Joining Team Fluid and contributing to our project will not only give you the chance to be one of the first to own a coveted Fluid swimsuit and piece of our beloved sunwear, but it will also ensure every woman understands that she CAN look, AND FEEL, beautiful beachside, poolside, lakeside or wherever she chooses to wear her swimwear.
We plan to sell out of our sunwear this season, so act now before the pieces you want are gone. But don't worry, we are already working on designs for our second collection and will accept pre-orders when our Classic Beauty line sells out.
We want to thank you for your time and support. We appreciate every pledge, so don't shy away if all you have is a few bucks. Every dollar you donate gets us closer to meeting our goal and if we don't reach our goal, we lose every penny so, EVERY penny counts.
We want every woman to experience what it feels like to reveal with confidence, indulge in style and feel beautiful.
We look forward to keeping you updated on our progress.
Go Team Fluid!
Risks and challenges
We know that every project comes with the potential for snags and delays which is why we are working to dot all our i's and cross all our t's. Even then, the best laid plans can be delayed.
Our biggest delays are most likely to come at the factory because we will need to ensure the process of construction is consistent and matches our quality requirements prior to going into production on client orders. This simply means we may need to have an extra sample round or two. In order to combat this possibility we will send me, Megan, to LA. I will be on the factory floor as we finalize production, ensuring every issue is handled immediately, without communication lags and with the exact intention of the original design.
Being on the ground is paramount when it comes to the final stages of production so I can organize, prioritize, delegate, and streamline what needs to be done without delay or the possibility of miscommunication.
This will also ensure the procurement of the trims and fabrics purchased are perfect and will allow for us to make quick decisions if we run up against any delays in sourcing.
Regardless of if we have a set back or find ourselves tangled in a delay, I will persevere and continue to push this project to final completion.
We thrive on feedback and would be happy to hear your thoughts. Please feel free to email me at email@example.com if you have any questions, concerns, thoughts or ideas regarding this project or Fluid. I will respond to any of your question within 24 hours or sooner.
The 10 - Just like Bo Derek in 10, you are amazing in this little ditty. We thank you for your contribution and to show you how much, we are crafting a beautiful thank you card especially for you using our debut line, Classic Beauty, as inspiration. We will also keep you up-to-date on our progress by adding you to our Cat's Meow Club so you wont feel out of the loop.
The Gidget - Gidget looked great riding the waves and you will look great riding ours all the way to swimwear confidence! We want you to know you are a valued part of our team, so we're going to send you one of our EXCLUSIVE team jersey's - only offered through our Kickstarter Projects. We offer a jersey designed for both men and women emblazoned with our Team Fluid Logo. We also plan to keep you up to date by sending you updates through our Cat's Meow Club. Our Jersey's come in Cardinal Red and White or Royal Purple and White. You choose your favorite color, size and if you want a men's or women's jersey. This reward also comes with a big SHOUT OUT to our FB fans and Twitter followers. This reward package is valued at $40.
The Beach Party - We want to thank you for your contribution by sending you our Malibu OR Westhampton top. Both tops are beautifully crafted for day or night wear. Our Malibu top is made of soft cotton, can be dressed from casual to chic and is made to fade over time. Our Westhampton is made of buttery soft poly crepe that looks great at the grocery store, strolling the streets of an unknown city or in the boardroom. Malibu is available in S/M and M/L sizes and Aqua, Blush, Eggplant, Slate, Swell or Twig colors. Westhampton is available in 4-14 sizes and is available in Floral, Slate and Swell color options (while they last). Our appreciation continues by offering you membership into our Team Fluid Membership Club. This reward also comes with a big SHOUT OUT to our FB fans and Twitter followers. This reward package is valued at $70.
The Blue Crush - We want to thank you for your contribution by sending you our Ibiza boat neck kaftan. This dress ranges in purpose while never skimping on style. With adjustable drawstring and flowing sleeve details, you can dress up for a fabulous pool party, lounge with a good book on the beach, or explore the ruins of past civilizations, but por favor, bring a camera! You won't want to miss your silhouette at sunset. Choose from S/M and L/XL and Floral, Slate or Swell color options (while they last).
Our appreciation continues by offering you membership into our Team Fluid Membership Club. This reward also comes with a big SHOUT OUT to our FB fans and Twitter followers.This reward package is valued at $80.
The Baywatch - We want to thank you for your contribution by sending you a beautiful sundress and chance to meet the ladies behind the curtain. Enjoy your summer days wearing our Venice cutout dress. This timeless dress features a full skirt, delicate sweetheart neckline, adjustable straps, and a strategically placed mischievous cut-out that sits right below the ribcage and above the belly, for a discrete peek of the sexiest part of your tummy. It goes perfectly with red lipstick and a vintage Vespa.
Venice is available in sizes 4-14 and three color options; Blush, Pearl and Slate (while they last). This reward ALSO comes with a chance to get to know the 3 ladies behind the curtain - Megan, Ellis and Pam - via webcam session. You get to ask us anything you want to know about Fluid and get a sneak peek into our lives AND of course a SHOUT OUT on our social media accounts. This reward package is valued at $185.
The Coffy - We want to thank you for your contribution by sending you either Ibiza, Bahia OR Venice. You will also receive mention on our website, www.fluidsunwear.com, on our Kickstarter Backers page. You may use a business or personal name of your choice. This package also includes one copy of the Official 56th Annual Grammy Awards Program Book - an exact copy of the program handed out at the 2014 Grammy Awards. Our advertisement within the book will be signed by Megan Turnbow. This reward package is valued at $275.
The Dr. No - We want to show you how much we appreciate you by sending you ONE full swimsuit of your choice and one piece of our sunwear - your choice of style, color and size (while they last). You're the one in charge here, simply tell us what you want, we will make sure you Feel Beautiful. We will also make mention of your name - or business name - on our Kickstarter Backers page on our website, www.fluidsunwear.com. Wear Fluid apparel everywhere you please, and rest assured you will turn heads every step of the way. This reward package is valued over $600.
The From Here to Eternity - We thank you for your contribution for sending you TWO full swimsuits and make mention of your contribution on our website. You are the diva in this deal, just let us know what you want, in what fabrics styles, sizes and mentions and we will send you confidence in a box and acknowledgement for your kind pledge.
This reward package is valued up to $875.
The Die Another Day - We want to thank you by sending you THREE of our coveted swimsuits, one pair of our Athens shorts, one Westhampton boyfriend blouse, one Ibiza kaftan and one Venice cutout dress - you pick colors, fabrics, styles and sizes. This package gives you the perfect weekend getaway wardrobe and mention on our website as an elite backer of Fluid Sunwear, we will also make sure to mention your name every time Fluid sends out press regarding our successful Kickstarter project. This reward is valued at over $1550.
The Suddenly, Last Summer - Our thanks to you is best shown by sending you three of our perfectly fit swimsuits. You are in the one determining style, fabric and fit - feels good knowing you are in charge this summer, doesn't it? We also offer you the opportunity to help design ONE piece of sunwear for our next line. You will get to work directly with our designer on the design of ONE garment which will be sold on our website next season. Find out what it feels like to reveal with confidence, indulge in style and feel beautiful all summer long! O' don't forget, you will also be mentioned as a backer on our website for all our visitors to see and will mention you in all our Fluid sanctioned press regarding our successful Kickstarter project. This reward package is valued at over $5000.
The Girl in the Bikini - This is an exclusive opportunity to help us design one swimsuit for our next collection. You will be able to collaborate directly with our designer on the design and trim details of a swimsuit that will be sold on our website as a collaborative design, using your name - if you so wish. You will also be the first person to own the swimsuit you helped design because we will take your measurements and send it along as soon as we finalize development, of course, along with TWO other suits of your choice - for a total of THREE beautiful swimsuits. We look forward to offering you the experience of knowing thousands of women will wear, and feel amazing in, your design on beaches, lakes, boats, and poolside for years to come. We also offer you the chance to be mentioned at the top, prominent position on our backers page on our website and in all Fluid sanctioned press regarding our successful Kickstarter project. This package is worth every penny! Who get's to design a swimsuit that will look amazing on every woman? OH....WAIT...YOU DO!!!