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More seats, more food, a sustainable future.
442 backers pledged £29,300 to help bring this project to life.

About

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£29,300

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THE BACKGROUND

Flour Water Salt was established in Macclesfield in 2009.  We spent many years baking in an eclectic mix of spaces, including a cellar, a scout hut, a barn and a warehouse.  Over the years we've attracted a truly talented set of individuals who all represent the Flour Water Salt brand.  We were baking the best bread and pastry in the North of England, but we really weren't getting anywhere. We were paying bills and treading water.  We needed to find a way to allow Flour Water Salt to flourish.  A couple of years ago we were shown the old "Silvercoin" amusement arcade which had been empty for some years and needed a new lease of life.  We saw 9 Market Place as our opportunity to boost our exposure in Macclesfield and add something fresh onto a tired high street.  On 24th February 2018 we opened the doors to 9 Market Place, five minutes later we were full and we've been pretty much full every day since.

Almond croissant.
Almond croissant.

WHY IT MATTERS

We are an independent, family owned business who currently employ sixteen people.  We produce award winning bread and pastry that are unrivalled in the North.  Daily we supply some of the best food outlets around, including Altrincham Market and Mackie Mayor in Manchester's Northern Quarter.  At a time when we've seen major retailers failing on the High Street, Flour Water Salt seems to have occupied a different space:  it's a place where people can meet and work and it's here where communities have formed; smiles and nods are commonplace; it's a place to sit in comfort and enjoy the theatre of the kitchen and the bustle of the counter.

The Cafe.
The Cafe.

THE PROJECT

It's now a year since we opened.  We recognise some of the shortcomings of our building. We know there isn't enough room some days to sit down.  We know it can seem chaotic serving people at the counter whilst others are trying to enjoy their lunch.

At the rear of 9 Market Place are two substantial rooms, which lead onto an enclosed garden.  The garden is for another time, but the two rooms would provide approximately 30 more seats and crucially, a much needed extension to the kitchen.  The additional seats should ease some of the pressure in the front of the building and the kitchen extension will allow us to extend our current menu and give us the flexibility to open at different times of the day.

Our first year at Market Place has been financially tough.  We have spent a huge amount of money keeping our fledgling business afloat.  The expansion into the rear rooms and the additional business we hope this will generate should help to ensure Flour Water Salt's future is sustainable.

Rear 9 Market Place today.
Rear 9 Market Place today.

THE GOAL

Plans are in place to start this ambitious expansion.  Structural work has been agreed with the Landlord.  Quotations are in place for flooring, kitchens, seating and decorating.

The cost of this project is eye watering.  Any commercial cooking equipment is expensive. We have, however,  privately raised two thirds of the money.  We need your help to get us over the finish line and help Flour Water Salt to continue to flourish.

The Rewards 

We are not expecting something for nothing.  Every pledge will be rewarded.

£5 - A Limited Edition Henri Postcard.

£15 - A Limited Edition Henri Enamel Pin.

Henri Pin.
Henri Pin.

£20 - A "Bag for Loaf" Shopper.

"A Bag for Loaf"
"A Bag for Loaf"

£20 - A Flour Water Salt T-Shirt.

£25 - Name on Supporters' Wall.

£30 - Enjoy Brunch for Two.

£35 - A 10 loaf card.

10 loaf card.
10 loaf card.

£45 - A 10 coffee and pastry card.

A 10 coffee and pastry card.
A 10 coffee and pastry card.

£70 - The Big Bag of Merch.

£100 - A Night At The Bakery.

£100 - Dinner for 2 at 9 Market Place.

£120 - French Bread Workshop.

£120 - Scandinavian Bread Workshop.

£120 - Italian Bread Workshop.

£170 - A Patisserie Workshop.

FWS Patisserie Counter.
FWS Patisserie Counter.

£200 - Design a Donut.

£200 - Design our Sourdough Special of the Week.

£400 - Attend our 3 day Sourdough Masterclass.

£950 - Private dinner for 12 at 9 Market Place.

Thanks for taking the time to read this.  Best Paul & the FWS Team.

Risks and challenges

Fitting out Market Place last year was hugely expensive. We've been trading for just 12 months, which means our own cash is limited. That said, from last year's experience, we have a good idea of the costs involved.

If funding is successful, we hope to open the rear space before June.

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  1. Select this reward

    Pledge £5 or more About US$ 6

    A Limited Edition Henri Postcard.

    A limited edition postcard of our lovely HY Van, Henri. The postcard is designed by Jonathon Chadwick, Artistic Type.

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    Pledge £15 or more About US$ 19

    A Limited Edition Henri Enamel Pin.

    A limited edition enamel pin of our lovely HY Van, Henri. Designed by Jonathon Chadwick, Artistic Type.

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    Limited 9 backers
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    Pledge £20 or more About US$ 25

    A "Bag for Loaf" Shopper.

    A shoulder bag for carrying 4 loaves, a few pastries and a bit more. "A Bag for Loaf" designed by Jonathon Chadwick, Artistic Type.

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    Pledge £20 or more About US$ 25

    A Flour Water Salt T-Shirt.

    A sought after piece of Flour Water Salt Merchandise. Designed by Jonathon Chadwick, Artistic Type.

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    Pledge £25 or more About US$ 32

    Name on Supporters' Wall.

    Have your name hand lettered on our supporters' wall in the new rooms at Flour Water Salt. Gregg Johnson, Cactus Manchester will skillfully add your name to the those who helped us bring the rear of Market Place to life,

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    Pledge £30 or more About US$ 38

    Enjoy Brunch for Two.

    Any item off our Brunch menu, drinks for two people plus we'll send you home with a couple of cakes of your choice. Available any day.

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    Reward no longer available 60 backers
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  7. Select this reward

    Pledge £35 or more About US$ 44

    A 10 loaf card.

    A card which entitles you to 10 loaves of bread over any duration. Pop in and pick up a loaf and use your card to redeem.

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    Limited 96 backers
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  8. Select this reward

    Pledge £45 or more About US$ 57

    A 10 coffee and pastry card

    A card that entitles you to a coffee and pastry ten times over any duration. Pop in and use your card to redeem.

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    Limited 57 backers
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  9. Select this reward

    Pledge £70 or more About US$ 89

    The Big Bag of Merch.

    Everything that says, I love Flour Water Salt!

    Includes:
    • A Limited Edition Henri Postcard.
    • A Limited Edition Henri Enamel Pin.
    • A "Bag for Loaf" Shopper.
    • A Flour Water Salt T-Shirt.
    • Name on Supporters' Wall.
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    Pledge £100 or more About US$ 127

    A Night At The Bakery.

    Spend a full night with the bakers through Friday night. We'll show you how it all flows, take the mickey out of you and ask you to make coffee. We put up this reward because some people are insane and would enjoy this.

    Includes:
    • Name on Supporters' Wall.
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    Pledge £100 or more About US$ 127

    Dinner for 2 at 9 Market Place.

    Dinner for 2 in our new rear rooms at 9 Market Place. Join us and our brilliant Kitchen Team at 9 Market Place for a 3 course dinner. A welcome drink will be served on arrival. Drinks will be served with the meal. Vegan & Vegetarian options available. Those who pledge for this reward will be offered two dates before the end of the year. Both dates will have different menus on offer.

    Includes:
    • Name on Supporters' Wall.
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    Pledge £100 or more About US$ 127

    ** NEW REWARD ** - Little Window Pop Up

    An evening with Richard Carver & Co of Honest Crust fame bring you a seasonal dinner under the banner of Little Window from Altrincham Market. Richard will design a seasonal menu and cook for you and a guest in our new facilities at Market Place. A welcome drink will be served on arrival. Drinks will be served with the meal. The date for this pop up is not yet decided.

    Includes:
    • Name on Supporters' Wall.
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    Pledge £120 or more About US$ 152

    French Bread Workshop.

    Join us for a French bread workshop where you will learn how to make various French loaves at home. We'll show you some of the secrets to baking great baguettes or pain de campagne. We'll be dealing with both sourdough and yeasted loaves. During the day we'll make make 4 types of bread. The day is led by our bakers who all started by making bread at home and know the tips and tricks to getting a great loaf from a home oven. You will be able to take home all the bread you make through the day. Workshops will be run on selected Sundays later in the year. Dates are yet to be confirmed and we will email all backers to allow them to select a date. The day will start at 9am with pastry and coffee, and lunch provided during a break when your doughs are fermenting. Refreshments provided throughout.

    Includes:
    • Name on Supporters' Wall.
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    Reward no longer available 12 backers
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    Pledge £120 or more About US$ 152

    Scandinavian Bread Workshop.

    Join us for a Scandinavian bread workshop where you will learn how to make various loaves at home. We'll show you some of the secrets to baking great rye loaves and traditional flatbreads, and open your eyes to a very different bread culture. During the day we'll make make 4 types of bread. The day is led by our bakers who all started by making bread at home and know the tips and tricks to getting a great loaf from a home oven. You will be able to take home all the bread you make through the day. Workshops will be run on selected Sundays later in the year. Dates are yet to be confirmed and we will email all backers to allow them to select a date. The day will start at 9am with pastry and coffee, with lunch provided during a break when your doughs are fermenting. Refreshments provided throughout.

    Includes:
    • Name on Supporters' Wall.
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    Reward no longer available 12 backers
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    Pledge £120 or more About US$ 152

    Italian Bread Workshop.

    Join us for a Italian bread workshop where you will learn how to make various Italian loaves at home. We will share some of our secrets to great focaccia or ciabatta, as well as some other regional breads. We'll be dealing with both sourdough and yeasted loaves. You will learn how to make 4 types of Italian bread. The day is lead by our bakers who all started by making bread at home and know the tips and tricks to getting a great loaf from a home oven. You will be able to take home all the bread you make through the day. Workshops will be run on selected Sundays later in the year. Dates are yet to be confirmed and we will email all backers to allow them to select a date. The day will start at 9am with pastry and coffee,and lunch provided during a break when your doughs are fermenting. Refreshments provided throughout.

    Includes:
    • Name on Supporters' Wall.
    Less
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    Reward no longer available 12 backers
    £
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    Pledge £170 or more About US$ 215

    A Patisserie Workshop.

    Join our Pastry Chef for a patisserie workshop where you will learn some of our techniques to produce beautiful pastry at home. During the day we'll shown you how to laminate croissant dough and make croissant and pain au chocolate. We should you how to make our reasonably famous kanelbullar and a chocolate tart. The workshop will be run on selected Sundays later in the year. Dates are yet to be confirmed and we will email all backers to allow them to select a date. The day will start at 9am with pastry and coffee, and lunch provided during a break when your doughs are fermenting. Refreshments provided throughout.

    Includes:
    • Name on Supporters' Wall.
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    Limited 6 backers
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    Pledge £200 or more About US$ 253

    Design a Donut.

    Work with our Pastry Chef and for one Treacle Market YOU get to design the filling of our donuts. We'll even name the donut after you!. You'll also get a dozen donuts on the day to share with your friends and family.

    Includes:
    • Name on Supporters' Wall.
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    Pledge £200 or more About US$ 253

    Design our Sourdough Special of the Week

    Work with our bakers to design your own sourdough loaf. We'll help you decide on flavours and choose from a range of vegetables, fruits, nuts, herbs and spices you could include. Your loaf will then be our weekend special, for sale at 9 Market Place with your name on it. You'll also get to take home five of your sourdough loaves for your friends and family. You never know, we might like it so much we bring it back for a repeat performance!

    Includes:
    • Name on Supporters' Wall.
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    Pledge £400 or more About US$ 507

    Attend our 3 day Sourdough Masterclass

    This is something a little special. We'll spend three days with you discussing all aspects of sourdough. We'll show you how to make different starters from scratch, and talk about how to keep them alive! We'll have time to explore some of the science behind the baking so that you understand what it is you're trying to achieve. We'll be making rye loaves as well as wheat loaves and everything in between. We'll show you how to retard your loaves overnight and then bake them fresh the next morning. You will receive all our methods and notes. Everything you bake you'll take home, along with your starters. Each day will start with breakfast and tea or coffee. We'll serve you lunch at midday and further refreshments will be available each day. The date and venue are to be confirmed.

    Includes:
    • Name on Supporters' Wall.
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    Pledge £950 or more About US$ 1,204

    Private dinner for 12 at 9 Market Place

    An exclusive dining experience in our newly created space you and 11 friends or family members will enjoy a stunning 3 course dinner created by our brilliant Kitchen Team. Your group will have the whole of 9 Market Place as your private dinner venue as you experience a fantastic meal incorporating our finest seasonal produce. A welcome drink will be served on arrival. Drinks will be served with the meal. Vegan & Vegetarian options available.

    Includes:
    • 12× Name on Supporters' Wall.
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    Reward no longer available 2 backers
    £
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Funding period

- (30 days)