Project image
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S$ 7,053
pledged of S$ 31,700pledged of S$ 31,700 goal
26
backers
7days to go

All or nothing. This project will only be funded if it reaches its goal by Sun, September 29 2019 4:58 PM UTC +00:00.

Label Y | The Universal Table Frame For All

The Only Table Bottoms You'll Ever Need, Made with 100% Durable Steel!

Label Y | The Universal Table Frame For All

The Only Table Bottoms You'll Ever Need, Made with 100% Durable Steel!

S$ 7,053
pledged of S$ 31,700pledged of S$ 31,700 goal
26
backers
7days to go

All or nothing. This project will only be funded if it reaches its goal by Sun, September 29 2019 4:58 PM UTC +00:00.

About

Inspired by fast fashion, Label Y 'Jeans' offers an affordable, well-designed and flexible furniture solution for those who have to move, change or optimise their space. This table base frame is extendable, transportable and easily assembled or packed away.

 Label Y Jeans is an expandable table frame that comes in six colours and is easy to adjust and assemble with any table top of your choice.  

It can work with any table top size between 1 to 2.4 meters in length - configurable from a workstation for 1 to a dining table for 8. It works best with wood and glass table tops. Simply place the glass table top over the base frame and rubber glides (included), or drill screws into the wooden table top. 

The height of 720mm excludes the thickness of the table top.  

We have 6 vibrant colors for you to choose from, that will match a variety of table tops and interiors. Go classic and elegant with our CLASSIC BLACK, CLASSIC WHITE or CLASSIC BLUE options. Or go with a bold and joyful look with LEMON YELLOW, WASHED BLUE or GUAVA PINK. 

Label Y Jeans is made from steel with quality and sturdiness in mind. Steel furniture is one of the strongest and most durable furniture materials in the world, yet is low in maintenance. Once the parts are welded together, they become a whole inseparable unit. With proper care and maintenance, steel furniture can last 10-20 years.

Not only does Label Y Jeans weigh a mere 10KG/22lbs, it is able to hold up to 50kg/110lbs (recommended) with a wooden top. The central beam reinforces Label Y Jeans' structure, and maintains strong support for the weight of the table top.

Whether for the home, office or any space you desire, the Label Y Jeans table base is easily assembled, taken apart and extended. 

What makes this flexibility possible is our proprietary Y-Seam connector that brings all the parts together. Hence, the name Y-'Seam' - like the seams in a pair of jeans when fabric pieces are sewn together.

With only 7 components, Label Y Jeans can be easily assembled in less than 5 minutes. 

Label Y Jeans is packed for easy moving, storage and transport.



Risks and challenges

It has taken us almost 1 year to design, prototype, stress-test and to prepare everything we can think of for our first Kickstarter launch. We are working with manufacturing partners and third-party fulfilment services for delivery. While some parts of the entire production and fulfilment process are not within our total control, we have over 8 years' experience project managing commercial furniture design, production and supply.

For this Kickstarter campaign, we are working with long-term partners who have supported us on several previous projects. Label Y is an idea that has taken almost 8 years to come to life and is our first B2C design we are bringing to life for retail. We're so committed that we have been using the Label Y Jeans for the past 7 months in our home, while preparing for this launch to experience it ourselves over the long term.

We hope to have your support, and work towards building a community with our backers for the future of Label Y!

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Support

  1. Make a pledge without a reward

    S$
    About $15

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  2. Select this reward

    Pledge S$ 10 or more About US$ 8

    THANK YOU Shoutout via Instagram

    Thank you for supporting us

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    5 backers
    S$
    About US$ 8

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  3. Select this reward

    Pledge S$ 369 or more About US$ 269

    SUPER EARLY BIRD SPECIAL

    ONE SET OF LABEL Y JEANS TABLE BASE
    Made of durable steel in powder coated finishes.
    Subsidised global shipping rates.
    Free shipping for backers from Singapore.

    Choose from either:
    - THE CLASSIC EDITION
    - THE LIMITED EDITION
    - THE CUSTOM MIX

    Choose from 6 x COLOURS:
    - Classic Black
    - Classic White
    - Classic Blue
    - Washed Blue
    - Guava Pink
    - Lemon Yellow

    *We will contact you to choose your colours at the end of the campaign.

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    Ships to Only certain countries
    Limited (7 left of 20) 13 backers
    S$
    About US$ 269

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  4. Select this reward

    Pledge S$ 379 or more About US$ 276

    THE CLASSIC EDITION

    ONE SET OF CLASSIC COLOUR LABEL Y JEANS TABLE BASE
    Made of durable steel in powder coated finishes.
    Subsidised global shipping rates.
    Free shipping for backers from Singapore.

    1 x colour for the Central Beam, Table Legs and Y-Seam Connectors

    Choose from 3 x CLASSIC COLOURS:
    - Classic Black
    - Classic White
    - Classic Blue

    *We will contact you to choose your colours at the end of the campaign.

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    Estimated delivery
    Ships to Only certain countries
    0 backers
    S$
    About US$ 276

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  5. Select this reward

    Pledge S$ 389 or more About US$ 283

    THE LIMITED EDITION

    ONE SET OF LIMITED EDITION COLOUR LABEL Y JEANS TABLE BASE
    Made of durable steel in powder coated finishes.
    Subsidised global shipping rates.
    Free shipping for backers from Singapore.

    1 x colour for the Central Beam, Table Legs and Y-Seam Connectors

    Choose from 3 x LIMITED EDITION COLOURS:
    - Washed Blue
    - Guava Pink
    - Lemon Yellow

    *We will contact you to choose your colours at the end of the campaign

    Less
    Estimated delivery
    Ships to Only certain countries
    1 backer
    S$
    About US$ 283

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  6. Select this reward

    Pledge S$ 399 or more About US$ 291

    THE CUSTOM MIX

    ONE SET OF CUSTOM LABEL Y JEANS TABLE BASE
    Made of durable steel in powder coated finishes.
    Subsidised global shipping rates.
    Free shipping for backers from Singapore.

    THE CUSTOM MIX allows you to select ANY 2 x colours.
    - 1 x colour for the Central Beam and Table Legs
    - 1 x colour for the Y-Seam Connectors

    Choose from 6 x COLOURS:
    - Classic Black
    - Classic White
    - Classic Blue
    - Washed Blue
    - Guava Pink
    - Lemon Yellow

    *We will contact you to choose your colours at the end of the campaign.

    Less
    Estimated delivery
    Ships to Only certain countries
    2 backers
    S$
    About US$ 291

    By pledging you agree to Kickstarter's Terms of Use, Privacy Policy, and Cookie Policy.

    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.