About this project
Introducing the FlipSlip!
We have reduced the shoe to the size of an iPhone and made it self-containable to also keep your purse clean.
Benefits of FlipSlips.
- Folds to a quarter its regular size - each shoe weighs approximately 6 oz. and measures 5"x 4" folded.
- Have a comfortable, compact shoe readily available that can easily fit into a pocket or small purse.
- Ultra-comfortable, soft, thick cushioned insole. Waterproof Neoprene upper, washable and resistant in wet weather.
- Hygienic Self-containable design - dual-function draw-cord adjusts the top-line of the upper for a perfect fit around the foot, or compresses shoe in self-contained state with all dirty parts folded inside.
- Save time and money by walking faster/further and not having to take a cab, and also preserve the life of your more expensive shoes.
Designed in consultation with a Fashion Institute of Design and Merchandising (FIDM) Top- Women’s Footwear Designer. The top-line has just the right amount of toe coverage and has a gorgeous almond shape to slim the foot ---making it comfortable and stylish!
FlipSlip's Runway Project.
For the more adventurous backers we have our Runway Project: artists from across the country contributed many fabulous designs, but only the top voted shoe gets featured on our campaign.
AWARD WINNER: Exotic Romance.
Designed by MELINE KATCHI:
By ordering a pair of our Designer FlipSlip shoes, you’ll also get to take part in the entire creative process and provide feedback, as well as receive photos and be kept posted on the progress of your shoes.....
It all started when Esther first moved to San Francisco and won tickets to a cocktail party, so she went out and got the perfect outfit! She spent so much money on the dress and shoes that she didn't have enough left to take a cab to the party, so she took Muni (the bus). Having to walk in her new stilettos caused so much pain that she ended up leaving the party early. Feeling sad that she was missing out on a great opportunity by leaving early, she realized it was all caused by not having a comfortable pair of flats she could bring with her as a back-up. Thus, FlipSlip was born!
Foldable shoes have been around in various forms for a long time. Until now, there’s a lot of competition, but only a few brands that dominate and they all fold with the dirty soles facing out, which can get the wearer's purse dirty. If a shoe is specifically designed to be carried in a purse, shouldn’t it be compact, stylish, comfortable and hygienic?
It’s about time you have a choice!
Our goal was to design a versatile shoe that everyone can proudly wear for multiple uses and of course...look GREAT while doing it. We believe there's definitely a void in this category for a more compact, stylish, hygienic and functional shoe. So, we've spent over 4 years designing and working with artists to create a versatile shoe collection for every occassion.
Quality & Design.
We're committed to producing top quality footwear for the consumer that cares about price, style, functionality and VALUE. We let YOU decide what you want in a multi-purpose foldable shoe by allowing backers to provide feedback every step of the way.
Cushioned Instep for Unbelievable Comfort Every Step.
FlipSlips have a thick foam cushioned insole which will make it your go-to comfortable ballet flat.
Full Rubber Outsole with a Folding Mid-Section.
FlipSlips have a strategically placed skiving that allows the shoe to fold and un-fold at mid-section without breaking. It has a full rubber outsole that is configured so that it wears like a regular shoe.
Folds Into a Tiny Pouch, Take It Anywhere.
FlipSlips Color Offering.
All shoes are available in whole sizes 6 to 11. Choose from 4 stock color options:
- Basic Black
- Romantic Red
- Aquatic Blue
- 4th Color Option Voted by Backers. We will make the shoes in any top voted color of Backer's choice.
Backers will get a survey with additional color choices as we meet our STRETCH GOALS.
How will the new colors and designs be selected?
Our goal is to create a versatile shoe collection for multiple uses and as we meet each STRETCH GOALS, we will add the Next Top Voted Design and additional colors for backers to choose.
If you select the Backer's Choice Color Option, we will send an email survey asking backers to VOTE on STRETCH GOAL color choices after the campaign ends. You'll then receive a final survey of the additional color and design options available for ordering, as well as the size(s) requested.
STRETCH GOAL #1 $30,000
If at least $30,000 in pledges is reached: backers will have a chance to select a 5th color, and the 2nd Top-Voted Design will be added from our FlipSlip Designer Collection.
STRETCH GOAL #2 $40,000
If at least $40,000 in pledges is reached, 5th color backer’s choice, and the 3rd Top-Voted Design will be added from our FlipSlip Designer Collection.
STRETCH GOAL #3 $50,000
If at least $50,000 in pledges is reached, backer’s choice 6th color, and the 4th Top-Voted Design will be added from our FlipSlip Designer Collection.*** Extra BONUS: We will add sizes – 5 and 12 women’s.
For every additional $10,000 raised, we will add a new color option and the next top voted FlipSlips from the Designer Collection: http://on.fb.me/12Ygkk1
FREE FLIP-TOTE BAG with every purchase of FLIPSLIPS!
Thank you backers! You're support means the WORLD to us and to show our appreciation, we'd like to give a FREE FlipTote bag for every pair of FlipSlips purchased with a specially designed FlipSlip-Kickstarter logo!
Special Kickstarter Edition: MADE IN THE USA.
Our factory in Los Angeles is ready make a special KICKSTARTER LIMITED EDITION FlipSlips exclusively for our backer.
Each shoe is hand-crafted by a Master Cobbler and will feature a specially designed commemorative logo --embroidered inside the insole-- as a thank you to our supporters for helping us!
The Kickstarter Limited Edition FlipSlip is made of luxurious lambskin leather upper and comes in a range of colors to choose from, which the designer will work with you to select the finest color. Each piece of material is hand selected and you’ll receive a Certificate signed by the Inventor with a serial number and special handwritten thank you note!
We work with a boutique cobbler that has over 35 years experience. He was trained as a boy by his grandfather, father and aunt, and this art has been the family business for 3 generations. We will use all natural luxury materials and you'll see the incredible hand work that our partner is known for (and why celebrity footwear designers have used him in the past) -- these shoes will fit like a glove!
Custom Logo for your Business.
Get your COMPANY’S LOGO embroidered on our shoes! You’ll be supporting us in a BIG way and in return, you’ll get an amazing promotional item that is sure to WOW clients, customers and partners. Reserve your order now for Company rewards, parties, appreciation, and for the holidays!
What makes FlipSlips different from the competition?
FLIPSLIP Shoes are the SUPERIOR foldable shoes in the compact footwear market and is the only product that addresses the problem of compactness and hygiene (Patent pending). All other products have poor design flaws such as dirty soles facing out, dangerously thin soling, lack of style or comfort.
We wanted to fill the void in this category with a product that embodied all the features we’d want for a more stylish, functional, hygienic and compact shoe that provided the most value.
We put together a chart of the most popular brands to provide information about the market and show the advantages of FlipSlips compared to other products in this category.
FlipSlip Cares: Our Commitment to the Community and Enviroment.
Classic FlipSlips are made of vegan materials*: rubber (outsole), PVC (insole), cloth (lining) and Neoprene (upper), which is a recyclable material that can be used for various purposes. We will also take your old pairs and recycle them for you with our Recycling Program and give you a 15% off discount OFF for your next pair.
FlipSlips Cares about our Community and through our Deluxe Edition, we are the only foldable shoe company that offers a product category that is MADE IN AMERICA.
* Note: the Master Cobbler edition are made of lambskin leather.
About Our FlipSlip's Founder:
Founded by Esther Flatto, after having to suffer from the excruciating pain of having to walk up hills in high-heels. She wanted to create the perfect foldable shoe that she loved, and that would help other women too!
To make this dream a reality, Esther put together a group of artists, designers, and friends to help form FlipSlip Shoes on a shoe-string. This team knows that with a solid product and determination, this dream will be come a reality.
Passion and Creativity meets Quality and Value.
We are committed to bringing the best product to market and promise to deliver compact footwear that are superior in function to all the competition at a reasonable price and provide the most value for our customers.
FlipSlips are foldable, self-containable ballet flats for women on-the-go that can also be used as an everyday commuter shoe.
They can safely be put in a pocket or purse without getting it dirty. We believe there needs to be a well-designed product that is affordable, stylish, and functional and within the reach of women when they need it most. As we expand we hope to make our shoes available at convenient locations and shoe stores.
What will the funding be used for?
We already have everything in place to produce the shoes and just need the money to place the order to work with our manufacturer. Our manufacturing partner specializes in footwear and is a ISO 9000 certified Gold Member factory. We have worked with them to create samples and we visited the factory and staff overseas and are confident in our supplier—they are highly skilled and our agent will work to source the best materials to make our shoes. We already own all the molds and have made many generations of FlipSlip samples. We took a lot of feedback from past customers and will continue to take your feedback until we are confident this will be our best FlipSlips yet!
What sizes will we offer?
Women’s Full sizes 6 to 11. If you are a half size, we recommend going up to the next size (ex: for 8.5 go with 9). Our shoes have a draw cord that adjusts the upper for a perfect fit as the shoe conforms to the foot.
For a size chart, click HERE.
How do I make a pledge or purchase?
Simply select your reward and CLICK ON THE GREEN BUTTON to back our project! DONE!
We’ll start making your FlipSlips as soon as we get the funding and get your order to you as soon as possible!
With your help – All of us can take one step towards achieving our dreams – together.
REMEMBER: There are two BIG ways you can support us:
1. You can Like us on Facebook and [S-P-R-E-A-D] the word to all your friends about our project,
2. Back us and receive a pair of our shoes!
THANK YOU BACKERS!
We Love You and Appreciate Your Support!!!
Risks and challenges
The challenges of the FlipSlip campaign will be mainly in marketing and getting the word out through Facebook, Twitter, Blogs and the Media. To this end, we hope to get help from friends, family, loved ones and those that are hearing about FlipSlips for the first time to help us S-P-R-E-A-D the WORD.
To amplify our reach, we will need everyone’s support and participation in getting the word out about these amazing shoes. We are confident that FlipSlips are an AMAZING product that will help improve the wearer’s life and make it more convenient, comfortable and functional.
We’ve spent a long time on this project and got started four years ago with the first functional prototype, which we filed a Utility Patent on and passed examination! http://bit.ly/16fABG5Learn about accountability on Kickstarter
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