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The coolest, easiest way to pay at millions of retailers using your Pebble smartwatch. Leave the phone behind. Just tap and go!
The coolest, easiest way to pay at millions of retailers using your Pebble smartwatch. Leave the phone behind. Just tap and go!
2,777 backers pledged $208,164 to help bring this project to life.

Grateful for Your Support

Posted by Fit Pay Inc. (Creator)

Dear Backers:  

When we put forth our vision for a Pebble smartstrap, it was a bold one. Not only were we creating a first-of-its kind device, but also enabling an entire ecosystem to support it. Throughout the project we’ve remained focused on delivering you a quality product.  

After a lot of thought and discussion among our team, we’ve decided to cancel the Kickstarter project and not to sell the product commercially. This was an incredibly hard decision to make, but the news of the acquisition of Pebble’s assets and the discontinuation of the Pebble brand eliminated any viable market for smartstraps. This effectively eliminated any opportunity we would have had to recover the cost of developing and producing the smartstrap as well as the commercial viability of the product. 

Our Kickstarter campaign raised a total of $185,120, after the fees that Kickstarter collects. This only covered a portion of the actual design and development costs that have been spent to date. 

Since the start of the project, over $640,000 has been spent on design/development of the smartstrap and the fulfillment of the Pebble Time’s that were ordered as part of the Kickstarter. This includes $330,000 for product design and development, $270,000 for prototyping and NRE, and $40,000 for the fulfillment of Pebble Time orders. 

With the discontinuation of the Pebble brand and the ceasing of its hardware operations and support, it is just not possible to sell the necessary number of units for us to breakeven on this project, or even to fund an initial production run. There was no clearer indication of this than our own Backers, many on whom enthusiastically supported the project, but are now saying they no longer use their Pebble and have no need for a smartstrap. Producing a product our own Backers no longer have use for with the hope of selling tens of thousands more, simply does not make sense. 

Many Backers have asked about refunds. We’ve consistently replied that, unfortunately, we are not able to provide refunds. The money raised by the Kickstarter campaign went entirely into the project and was far short of what the project cost. Funding a Kickstarter campaign is inherently risky – it is not buying a product, it is investing in a vision. Unfortunately, the acquisition of Pebble and discontinuation of the Pebble brand takes away any future market for smartstraps and any opportunity for us to recover the funds spent already or cover future production costs. While we understand our Backers’ disappointment at the outcome of this project, we are unable to provide refunds.

We can’t express enough how much we have appreciated your support throughout this journey. You stuck with us, and for that we will be forever grateful. 

Thank you very much.

The FitPay Team

Michael, Frederick, and 9 more people like this update.


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    1. Paul T. on

      F***ing on laws and rules.

      Ying and yang will catch you all.


    2. Missing avatar

      James L. on

      Backer #2000 :

      I invoke my rights under Kickstarter's Terms of Use:

      "Project Creators are required to fulfill all rewards of their successful fundraising campaigns or refund any Backer whose reward they do not or cannot fulfill."

      I demand a full refund for my pledge amount.

    3. Missing avatar

      Damon Brown on

      I'm still using my Pebble Time. It's been on my wrist everyday since I first got it as a Kickstarter. You said you could not produce the strap because no one would be using their watches since Fitbit bought Pebble. Well, many of us are still using them and I'm not too happy with you having my money for nothing. You were supporting a specific watch, which would still be working today, despite the Fitbit takeover.

    4. Joe Butoryak on

      I don't care if my watch can't access my bank, I bought in so I wouldn't have to use this damned inconvenient charging cable. How about just providing us with a strap that can charge the watch? Surely you have that simple technology worked out, and could run off a few dozen/hundred of them for minimal cost, considering what we have invested in the project. Seems only fair, as I intend to keep and use my Time as long as I can.

    5. Dean Hope on

      @Jamie because they're still going to use what they've developed with our money in future projects.

    6. Jamie Whyte on

      just a question - why didn't you just use an off-the shelf back end solution? it's a chip in plastic. There are so many contactless card providers - why not just have partnered with them for the silicon and done the coding for the pebble integration. that's a lot of money you burnt through!

    7. Fit Pay Inc. Creator on

      We are working on providing refunds for international shipping fees. We sent an email on 12/9 explaining that we would send a survey within 30 days to confirm payment information and then provide a refund.

      Unfortunately, we were unsuccessful in getting kickstarter's help to refund charged cards and they have all the credit card payment information and we don't have access. This has caused a bit of a delay while we determine good alternatives to provide shipping refunds to international backers.

      Please expect a survey with details by the end of next week.

      We appreciate your patience.

    8. James Sweeting on

      Any update as to when international backers will be contacted about getting shipping fees refunded?

    9. Jim on

      You can report the Pagare project to Kickstarter FWIW, but the squeaky wheel gets the grease. Go to the very bottom of the Pagare Kickstarter page to find the button/link. Or go directly to it here: I selected "False Claims" and indicated they were killing the project citing it was no longer financially feasible for them to continue - not that there was no product.

    10. Jesse Perkins on

      someone got scared with me posting the whois website information because they went and purchased services to hide their identity. Scott Stevelinck I know you are reading this because you went and hid your number. Are you scared to answer calls from all the people who supported you?

    11. Jesse Perkins on

      i will not post the number here but you can find a phone number for Scott Stevelinck on the ICANN WHOIS website here…, I haven't tried the number but i will be trying tomorrow

    12. Jim on

      Other Pebble related Kickstarter projects are refunding or continuing production - The Pal Strap is going to continue with production and fulfillment, albeit on a reduced quantity and colors (but at additional cost to factory) and at the same time at least offering partial refunds for those who do not want the strap. I believe their price was about the same as a Pagare' strap.
      See the entire update here:
      "About refund requests:
      As most of the cost has already been spent for tooling and production, we are afraid we are unable to offer a full refund. However, the best we can do is to provide a small partial refund. We can offer a refund of $10 (per strap) and it’s shipping cost.
      If you accept this refund arrangement, please contact us through email or KS message (NOT KS comment as it’s very hard to keep track), with clear indication of “Refund $10 + Shipping” and we will process it accordingly. Please do so before Christmas or we will count you for production and after which we can hardly offer any refund.
      Future of Pal:
      Although the timing is bad, but we do believe in our product and we want to thank you once again to all those who supported us from the first day they backed our project. It is sad that we are not able to have Pal work with Time 2, however it is still a great product and technology. Therefore, we will continue to hold our exhibition booth at the upcoming CES as we had already planned. We will demo our first few production samples of Pal there.
      Despite the chance of Pal having further sales, we still hope to let the world see this great product, that you have helped brought to live. "

    13. Jim Roberts on

      After thought: The Time sold for $99, so I got most of my money’s worth there, even without the strap.

    14. Jim Roberts on

      I actually agree that if you could produce a strap that charges, that would be great. I can use my phone to make smart card payments but it’s a pain in the ass to take my Time off every time it needs charging. So, is there any chance of producing the charging part? What if I were willing to pay extra for it (it would depend on the amt)? I will continue to use both my Time and Classic as long as they last because they still work just as well. After that, who knows what the landscape will be like then?

    15. Missing avatar

      deleted on

      This user's account has been deleted.

    16. Nathan Phillips

      Thanks for the update and thanks for trying. Sucks with Pebble and Fitbit, but that's the way life is.

    17. Hussien Salama on

      This is unfortunate, and I don't want to downplay how sucky it is for you to not be doing well. But as a backer its like being an investor on a thing with no return whatsoever, and generally I've had some issues with things I've backed, but nothing so tremendously delayed and eventually a failure. so thank you for this lesson of how I will not back anything with an expectation of anything, and that Kickstarter itself isn't a reliable platform any better than those other crowdfunding sites. If it isn't an act of philanthropy, then I'll probably be weary of doing it without any proof of being able to deliver.

    18. Ľuboš Strapko on

      I have been smelling scam since this project started after I backed it. I work for banks many years already as a developer in Europe and I was wondering how exactly are they willing to process the payments. Because they told me that it will work, like a magic everywhere over the world. Even company like apple is compatible only with few banks in the world, because it is really hard to integrate all the systems together to get it work. Even now the apple pay is not support over Europe even there is 99% shops equipped with NFC payment terminals. Pagare never shared any technical detail, only marketing stories any of us can make up. When I personally asked them about more details, they just ignore to share any information. When they announced half a year delay, I wasn't surprissed, I was expecting more lies anyway. But I am really surprised about kickstarter, that kickstarter is allowing something like this, it is sad, very sad. If they really cancel the campain without refunds nor open-sourceing all their solution, there should be a very hard law sui against them.

    19. Missing avatar

      Charles Cooper on

      @WatermarkShaun, ++ Well said.

    20. WatermarkShaun on

      @Greg Weston - thank you! I do wish there was an up-vote/down-vote button as well. :)

      In rereading the posts I wrote yesterday, I cringed when I noticed I accidentally wrote FitBit when I meant FitPay. For clarity, FitBit is the company that bought the IP (not the hardware - which is where the confusion comes in ) from Pebble, and made job offers to roughly 40% of the Pebble staff. FitPay is the company that put together the team and raised money through the Kickstarter campaign. Sorry for the confusion; the names are so similar it's bound to happen ;)

    21. Missing avatar

      Terry Wilfley on

      This is a huge disappointment for all of us. I have to say, that the longer a project runs, the less likely it will succeed. Everything is a moving target & as time passes, that target moves further & there are more changes and the project gets longer and the vicious cycle is entered. So I guess I shouldn't be too shocked. Also, when communications drop off to nothing, that seems to be a huge red flag. I guess we all right this off as an investment loss? But I am very disappointed in losing this much money. I hope you enjoyed it. I didn't.

    22. Missing avatar

      Greg Weston

      @WatermarkShaun: I really wish Kickstarter comments had an up-vote button right now. That was excellently put, IMO.

    23. Missing avatar

      deleted on

      This user's account has been deleted.

    24. Missing avatar

      Jim Hertwig on

      Those of us interested in the Pagare band for Pebble have been screwed. Shame on us for expecting honesty from the company. It's taught me a lesson for any future Kickstarter campaigns. DON"T DO THEM!!!!

    25. Missing avatar

      Max on

      I see a lot of comments sharing the same sentiments that I have, so I won't rehash them.

      However, I saw only one other comment asking that you open source everything you have so far. That is only positive thing that could possibly come from all this, and I think you need to do it as a sign of goodwill to us.

    26. BDS369 on

      if you had been able to deliver on time or even within one or two months of the estimated ship date this would have been a non issue. Thanks for nothing you bums

    27. WatermarkShaun on

      @Dean - Hence the words "they often..." - meaning Kickstarter campaigns in general. I was continuing the point of it being heartbreaking hearing people complain about their token amount when in comparison others that have devoted so much time, money, and effort then are left with pieces to pick up.

      You are correct that the FitPay team will continue on - but I would guess that the people they specifically hired for this project are at risk. I don't know that for sure - I'm just applying basic business logic that when a core project dies, people are either absorbed when possible, or let go. I'm empathetic to their situation.

      That then begs the question "why aren't you empathetic to those that lost their backing funds?" And keep in mind - I'm one of them. I backed with TWO bands. Lost them both. I fortunately have that money to lose and our family will not go without food because of it. I feel badly about the college student who wrote to say it was not an insignificant amount of money for them. And I'm sure it isn't. Kickstarter isn't for everyone. I certainly was there too. In a few years when they are out of college, hopefully they'll be in a better position to comfortably be able to take the risk. Until then, wise advise would be to stay away from luxury purchases and risk-based financial choices. It totally sucks, but that is how life really works.

      Dean, my whole argument is to show empathy for ALL those involved, not just yourself. If you feel that in and of itself is flawed, I'm saddened you feel that way. We're ALL upset. It's very frustrating. I'm simply saying to try and keep things in perspective.

      There isn't a single project i've backed that went flawlessly as planned. Delays have happened in every single instance. One in particular FINALLY was delivered over two years late. But they did finally to manage to pull through.

      We backed a particular project. Because we wanted it. They took our money and spent it on what they said they would (others here clearly would disagree and are asking for an audit). I realize full well that it takes an extraordinary amount of money for R&D and production runs. We all understand how close they got - so clearly the < $200k raised from Kickstarter would have been completely consumed (and them some as they wrote about in their last post). They then had to decide - do we spend even MORE money to produce a product that will never recoop at even a break-even point. Again, they explained this - and it makes total sense to me. It SUCKS - but it's solid business sense. If in the same position - I'd have to make the same choice. The money they raised in private investment (3.1m as mentioned by several posters here) is NOT our money. Again, we're NOT investors in FitBit. And if that money is like any other Venture Capital money I know of, they didn't get it all in one lump sum. They must meet goals and milestones - showing they are making wise business decisions - in order to continue to get those funds.

      You are absolutely correct when you say that just because we're not struggling doesn't mean we deserve to be ripped off. I'm a pitbull when wronged and feel like i'm truly being ripped off. I do feel this is a different situation though. They spent more on R&D/Production than Kickstarter backers contributed. So did Pebble. Their goal of course is to sell more on the open market after it is released. They had delays. So did Pebble (and everyone else getting into manufacturing for the first time). They communicated those delays. Better than some campaigns on Kickstarter I may add. Were they perfect? No. Could have have done a few things better. Certainly. But I never got the feeling of deceit as some have mentioned. I have no reason to believe they tried their best, were close to finishing, and then got screwed by the core element the product depended on being scuttled. Frustration of a product not making it I can understand. The insinuating anger from supposed illegal activity - THAT I don't get. I do NOT feel ripped off. I have no evidence whatsoever of malicious intent to wrong the backers. It simply didn't work out. Case closed. At least in my mind - if others wish to further invest time in the matter - that is certainly their right. And if their was clear evidence of wrong-doing, I'd be there with them. Not in this case though. To me, based on my experience, its seems like a legitimate unfortunate failure. We all pick up and move on.

      Dean - thanks for your post though. Clearly you're passionate about this and equally disappointed. I was simply trying to show a different viewpoint than so many on here have already made.

    28. David Millar

      This sucks, but I understand and know it's out of your control.

    29. Dean Hope on

      @Shaun: "they often have the heartbreaking job of letting people go, and closing up shop" this hasn't happened though.

      Your whole argument seems flawed to be honest, just because it's Kickstarter doesn't mean that the creator doesn't have an obligation to supply us with a satisfactory outcome (say a bracelet using the FitPay technology that they would be able to sell even without Pebble). Just because we are all people that do have great lives and aren't struggling to get by doesn't mean we should just be ripped off.

    30. Missing avatar

      Chris Stevens on

      Also would like to know why your website says nothing about this project but says you are hiring for multiple positions...

    31. WatermarkShaun on

      As a fellow backer, I like everyone else, wanted this product to succeed. I believed in it enough to put money towards the cause. I also understand what the entire purpose of Kickstarter campaigns are: a way to help fund projects that we ourselves would like to see be created.

      Kickstarter campaigns are not It's not a store; we are not purchasing items at a discounted price. We're also not really investors - at least not in the traditional stock paradigm. Yes, we expect the company that posted the campaign to give us their best effort, to give us updates (keeping us informed), and use the money that was raised wisely (NOT for fancy offices and big salaries). We donate to the cause and then root from the sidelines in hopes that they make it over the finish line and collect our reward as being a backer.

      Most of the time it has worked for me. I've been able to get products that I normally never would have even known about, let alone purchase. I was a small part in the dream of a production community, and I believe I have benefited from it. I was a backer in the first Pebble. And the second and third. I believe I greatly benefited from that; I've enjoyed my pebbles tremendously.

      In this case however, it simply didn't cash out. It was a great idea. It was (from what I can tell) lead by some very smart people that had a vision, and invested heavily themselves in their dream. We as Kickstarter backers had all hoped it would happen - but certainly not more than the creators themselves. As we go back to our daily lives (taking a few minutes out to complain), they often have the heartbreaking job of letting people go, and closing up shop. The months and in some cases years of their lives devoted to the project are shattered overnight.

      Reading the messages here from people complain about losing their $85 is, while understandable, also disheartening. To those where $85 is a large sum of money and this will affect your daily lives, my humble suggestion is to not back items on KickStarter. In this particular case, I think everyone would agree this classifies as a luxury item. Putting it into perspective, to the millions of people less fortunate than us, pledging $85 for a wrist band that helps us more conveniently use our credit card seems absurd. We are fortunate. Repeat: we are fortunate. We have the ability to donate money to a cause. If we don't have the money, we shouldn't be making the donation (with our without the hopes of something in return). If we do pledge and, in circumstances like this where our money went to development and due to unforeseen circumstances and can’t continue, we must accept it. I wasn’t frivolously wasted; it was consumed simply couldn’t be produced due to the product it depended on vanishing. c'est la vie.

      I am grateful that SOMEONE came up with the clever idea of creating a cool wristband for my beloved pebble that not only would serve as a cool payment device, but a better way to charge than that nasty magnetic snap charger that seem to always come off ;) I'm sad it won't happen now, just like I’m sad that I will never receive a Pebble 2.

      And as much as it sucks to lose $85 - I am happy to have helped in the cause. To have helped someone in a very small way make their dream happen. To the FitBit Team: Sorry it didn't work out. It wasn't your fault that the core product it depended on went out of business. You seemed so close to the finish line when the rug was pulled out from under us all. I’m truly sorry for your loss, but equally happy that you put so much into it.

      To this I pledge: come up with something else. I'll back you again. I'm certain others will too.

    32. Missing avatar

      Chris Stevens on

      After reading more on Kickstarters rule (part 4 about the backer/creator contract), I would definitely like more information if you are going with the "compromise" method of resolution.

      It seems like we were never getting our watch bands even if pebble was still around since "lack of sales" would have happened due to the time 2 anyway and they should have been shipping soon. Its not our fault you didnt charge enough, so it would be nice to see a breakdown of where our money went, what work has been done, and what is happening to the company and your projects/IP we helped pay for.

      If FitPay will still exist in other forms, funded by kickstarter backers of this band, simply writing off the campaign isnt good enough. If the company is failing completely then I doubt its pebbles fault, but either way the backers deserve to know everything thats going on not just a surface level post.

    33. Dean Hope on

      "Thank you very much." Takes a very brave thief to thank their victims.

    34. Agent Gold on

      One other thought to add to my previous comment. The risks and challenges section of your page said that your product may not work or may not get shipped to certain countries, and it said that there might be a shortage of supplies for production that could cause a delay in shipping, but it never said anything about cancelling the project if sales after the fact would be an issue. It sounded like everything was lined up nicely in that section, so if something went wrong beyond what was laid out there, it would be wise to go through it in detail.

    35. Agent Gold on

      I always try to be sympathetic to the project creators when this sort of thing happens. It must be scathing to go through some of the negative (but legitimate) comments people leave. But reading the comments of others, some very good points have been raised. Let's go over them, shall we?

      Pebble going out of business means you don't have a future market for this product, but Kickstarter projects don't strictly have to be about a sustainable market line after the fact. It is about bringing a project to completion, or giving it your best effort. You showed a video in a previous update where your product made a successful purchase, meaning either that the project is functionally complete (not including potential bug fixes or performance improvements) or you were putting on a good show. I'm betting on the first one.

      The watchband we backed was for a specific model of Pebble watch, one which I'm wearing on my wrist right now. It's okay that this model isn't compatible with later versions of Pebble watches--they were kind of crazy with their release cycle anyway. (After I ordered my watch but before I received it, they were already announcing their next model.)

      Kickstarter does stick you with a legal obligation as project owners. As I understand it, you have three options: fulfill what was promised to backers, give refunds, or make a compromise where the backers at least get something. If you choose refunds, you don't have to give them right away, but you do have to give them at some point. That might mean making another successful business venture and paying people over time.

      Compromising could mean working with FitBit to get your product out and giving them a list of backers who should be receiving it. It could also mean taking the suggestion of making your research open source so it can be picked up by others. I know it would suck to put in all this time and effort and receive nothing or little for it, but if you're canceling the project, that's kind of happening anyway. Passing the torch in some way might at least help you avoid that pesky lawsuit people are threatening.

      Also, add me as one more curious about that $3.1M thing people have pointed out. You don't have to take tremendous losses on a production run, but you're definitely not out of the woods yet.

    36. Jeremy W on

      Shame on you, Fit Pay. We trusted you and you let us down.

      First you refused to change the design because the Pebble 2 was coming out, and now you cancel your project because it isn't?

      We deserve better than this. We trusted you to deliver a product and you took our money and blew it. You owe us our money back or the product you promised us.

    37. Missing avatar

      Federico on

      As I read below, we've got just scammed. The excuse for not refunding us is that they spend more money that they got from the pledge, which is unaceptable in terms of project approval. Or Fit Pay refund, or kickstarter should organize the site for the class action of the backers. If KS don't react, they just become partners of Fit Pay and get involved on this scam. The reaction I will have (and I hope somebody else will do it as well) is to make this a viral news, on every way possible.

    38. Jason Hermans on

      Well there goes another $85 :-(
      I'm happy that I got myself an Apple watch 3 months ago that does what I need.

    39. Kevin D. Kowalski on

      Kickstarters are never a guarantee but sad to see this project fail.

    40. Missing avatar

      John Sikirica on

      I am very disappointed with Pebble and The FitPay Team as well as with Kickstarter, I feel my money should be returned. It seems that I was lied to on this project, delays after delays. I paid my money and did not received what was promised. Initially it was to be to market in July of 2016, that came and went. I hope that a class action law suit is filed for the return of the monies that were collected. This is not the way to do business!

    41. Vince on

      I find this unacceptable. You guys decided to change the model that I never backed for.

    42. Philip Riley on

      Reported your Kickstarter, Kickstarter's terms of use section 4.

    43. Joe Dalessandro on

      Thank you for the update and it is unfortunate that this campaign has to be cancelled. You are under obligation to either give us a refund or give us an idea as to how the remaining funds will be used "to complete the project in some alternate form" (Quote taken directly from Kickstarter's terms of use section 4.

    44. John Palaima on

      Any way to negotiate a severe discount on your partners device as a consolation prize? (PlastC) Frankly I have a few of the pebbles this was designed for......

    45. The MAZZTer on

      After rereadin the post I suppose it's understandable that all the backer money would be gone, but I would still appreciate an independent Kickstarter investigation regardless.

    46. The MAZZTer on

      I don't think this is acceptable. Every indication before now was that our straps would be delivered. Cancelling the project is understandable, but then how come the money that would have been used for the purposes of delivery just evaporated? This makes no sense and I have reported this to Kickstarter and asked them to investigate.

    47. Missing avatar

      Brian Benson on

      Section 4 of the terms of use states

      "they offer to return any remaining funds to backers who have not received their reward (in proportion to the amounts pledged), or else explain how those funds will be used to complete the project in some alternate form.
      The creator is solely responsible for fulfilling the promises made in their project. If they’re unable to satisfy the terms of this agreement, they may be subject to legal action by backers."

    48. Missing avatar

      Russ Sciville on

      Pebble messed up by using a different charge connection on each watch.
      Too many designs as well.
      The watch strap was designed for the Time Steel and Time Steel 2 should have been fully compatible.

      All I have seen for a year or so are promises!

    49. Safak Korkut on

      Eneko Muñoz Hornillos 32 minutes ago
      You raised a campaign to produce a product for a smartwatch model specifically. Not for all nor upcoming models. Just the one. The sale of Pebble to Fitbit does not prevent you by any means to deliver the said product to all the backers as they all own the watch already.

    50. Missing avatar

      Russ Sciville on

      This project has been beset by so many delays it's hardly surprising that the watches it was designed for are now obsolete.
      The comment regarding the backers who don't wear Pebble watches any more is a bit comical.
      There are a lot of us that do.
      When can I expect the shipping fees returned as that was not part of the pledge.