Check the project updates to learn more about our re-launch! And please tell your friends about FitBark and help us spread the word about our new campaign! Don't forget to like us on Facebook and follow us on Twitter, Pinterestand Instagram to stay up to date with announcements and rewards.
Thank you for supporting responsible dog parenting and continuing to be a part of our journey.
Important update: FitBark is now available exclusively without monthly subscription fees. All the rewards that include the word "subscription" have been eliminated.
THE 60-SECOND STORY (If you need to get back to playing with your pup!)
Why FitBark? Wouldn't it be great if dog parenting came with instructions? We always wonder whether there's a better way to stay connected with our dogs. Have you ever asked yourself: Is my dog doing alright? Is he getting the right amount of exercise today, this week or this month? Has he been walked today? What is he doing when he's home alone? Is he sleeping?
How can I stay close to him when he’s sick? Is he more or less energetic than the other dogs?
What is FitBark? FitBark is a tiny, stylish, dog-bone shaped device that attaches to your dog’s collar and records physical activity 24/7. Whenever your pooch comes within the Bluetooth range of any one of the paired smartphones (owners and caretakers) or the FitBark home base (similar to a router), the information is uploaded to the FitBark system in real time, and is viewable in the FitBark mobile app by all the owners and caretakers of your dog. FitBark is super tiny (0.022 lb, or 10 grams), fashionable, comfortable and easy to put on, fits easily onto the vast majority of dog collars and is water resistant. It comes in green, light blue, fuchsia, beige, and red (we’ll ask what color you prefer at the end of the campaign).
What is the FitBark mobile app? It’s your way to feel better connected as a pet parent (even when you’re out of town!) while raising a happy, healthy dog. We calculate a daily goal for your dog, and you watch the percent counter advance throughout the day, with the background colors changing accordingly. You and other caretakers can also visualize this big dog data in hourly, daily, weekly and monthly summaries, so that you can work as a team and take action when necessary. All that data is also used to calculate the BarkScore – the number that tells you how consistently your dog has been meeting his daily goal and how well you're doing as a dog parent. Oh, and you’ll be able to answer all the other questions from the first paragraph. We like to think FitBark is Dog Parenting 2.0.
If your iOS or Android smartphone is not on the list, you won't be able to sync up FitBark wirelessly through your smartphone, but you’ll still be able to use the FitBark app and visualize data that synced up through a compatible smartphone or the FitBark home base (iOS 6.0+ or Android 4.0+ required)
FitBark works everywhere, not only in the US!
Where can I buy FitBark?
This website, called Kickstarter, is the only place where you can buy FitBark. Kickstarter is a way to fund innovative projects by collecting pre-orders, and the project gets funded only if we reach our $100k goal (there's nothing to lose - your credit card does not get charged otherwise)
Pre-order FitBark on the right column of this page. The $99 “DEVICE (FIRST BATCH)” and the $169 “DEVICE + HOME BASE (FIRST BATCH)” are the most popular choices. You can change or cancel your pledge at any time during the campaign
There are no monthly subscription fees for using FitBark
I love dogs, and I love this project! How can I help you guys?
THE LONGER VERSION (If you want all the doggie details!)
Who's been barking about us
Dogster - "The device lets you track your dog's daily activity levels using your smartphone. How cool is that?"..."And the bone shape is quite handsome"
Techcrunch - "I can see how loving, caring and yes, reasonable pet owners might like to see this data about their dogs"
Mashable - "You can see exactly when a caretaker took your furry friend for a walk, and how long the walk was"
Engadget - "Sometimes it's tough for busy owners to know precisely when their furry best friend is getting enough activity"
Crunchwear- "May be the coolest piece of technology to snap around your dog’s neck since the invention of the humble collar"
The Barking Lot - "If you’re a dog lover and a device lover, I just might have the coolest thing ever for you. Enter FitBark"
Digital Trends - "It could also be used by doggy daycare providers, basically giving owners the ability to check in on their pets from time to time during the day"
Are we really doing what's best for our dogs?
Ever ask yourself:
Am I a good dog parent? Am I doing what's best for my dog at all times?
How is he doing right now? What time did he go for a walk? Did my friend or dog walker really walk him or has he been lazying about it?
Did my dog have enough activity today, this week, or even this month? How consistently has he been hitting his daily goal?
I'm a first time dog owner: what is the right amount of activity for my dog?
What is he doing when he's home alone? Is he sleeping?
If I need to travel for a few days, how is his caretaker or doggie day care treating him?
Is he more or less energetic than the other dogs?
How can I help him lose weight?
If he's not feeling well today, how is he doing right this second?
How can I monitor and chart his recovery after he's been sick?
What do I say when the vet asks: "How was his energy level in the past few days or weeks"?
We created FitBark to start answering all these questions, and many more.
Wouldn't it be great if dog parenting came with instructions?
Well, we certainly thought so. For starters, we believe that as good parents, it is our responsibility to check on our dogs as frequently as we can so that we know that they're safe and healthy. In addition, just like us, our dogs need a minimum amount of daily exercise to lead a healthy and happy life. With the FitBark device, the FitBark home base, and the accompanying mobile app, we can see how their energy level is changing at any given moment. Here is how it works:
We calculate a minimum daily goal for your dog that is equivalent to one hour of moderately intense physical activity, and the rest of the day spent at a lower energy level
We call that goal 100% (simple enough?)
You watch the percent counter advance throughout the day, with the background colors changing accordingly
When your dog meets his daily goal, you can be sure that you've done your job as a dog parent
Review hourly, daily, weekly and monthly trends to visually identify patterns and leverage the power of big dog data
All of FitBark’s activity data feeds into the BarkScore: the number that tells you how consistently your dog has been meeting his daily goal, and how you're doing as a dog parent.
Big dog data at your fingertips
See FitBark beta in action!
Here's Louis (aka Sir Poopalott) wearing an early FitBark prototype while out on a morning walk. Notice the percent counter increasing as he sniffs around and marks his territories.
Note: This is unedited. The app shown is an early beta version and not what you'll actually see in the Apple Store and Google Play.
FitBark is super tiny, fashionable, comfortable and easy to put on
FitBark has been specially designed to fit easily onto the vast majority of dog collars. We have successfully tested it on dogs of 6 pounds and above, and collar sizes from 0.31 inch (8 mm) to 1.06 inch (27 mm) in width. However, we wouldn't be surprised if you used it happily on smaller dogs, or wider collars. Collar thickness is not usually an issue, as we include rubber bands of various sizes in the box. Check out this brief video to see how easy it is to attach FitBark to your dog's collar. You can literally move FitBark across collars in seconds.
Sized at 1.6 inch (41 mm), FitBark does not interfere with your dog’s movements, and chances are he won't even notice it. FitBark is also water-resistant, so if your dog gets wet, no sweat. How good do we feel about FitBark's design? Pretty good: collectively, our team has 15 years of experience designing, prototyping and bringing to market accessories for dogs. If you would like to see a few cool computer-generated images of FitBark, click here.
FitBark comes in five colors: green, light blue, fuchsia, beige and red. After the end of the campaign, we'll make sure to send you a quick survey so that you can specify what color you prefer.
The FitBark experience is barkingly brilliant (and seamless)
When we started to design FitBark, we realized that one dog is generally cared for by several owners (ourselves, parents, siblings, spouse, kids etc.) and caretakers (friends, dog walker, day care etc.) who may not be all equally tech savvy. That's why we decided to keep things simple. Here's how it works:
When you get your dog a FitBark, the first thing you do is pair the device with your smartphone via Bluetooth 4.0 / Bluetooth LE
Next, open the FitBark app and invite other owners and caretakers of your dog to join the pack :)
From the app, don't forget to configure the FitBark home base with your home Wi-Fi login and password
With no reason to remove it from the collar, FitBark tracks your dog's activity 24/7 and stores it in its memory. Whenever the collar device is within the Bluetooth range of any one of the paired smartphones or the FitBark home base, it pushes all the new activity data (since the last sync) to FitBark's web server
All that information is interpreted and visualized in real time on your phone as well as the phones of other owners and caretakers of your dog (with certain privacy limitations in the latter case)
By default, the FitBark home base spreads the love, allowing any dog wearing a FitBark device to sync up his data to our server. You can change that setting to only allow a few, selected dogs to sync up if you wish.
Ready to be a part of the fun?
We would love for you to be a part of our journey! For our Kickstarter campaign only, we are offering FitBark at a discount from our final retail price. This is to show love to our initial backers.
FitBark's bone DEVICE ($99) includes the following treats:
One (1) FitBark device (green, light blue, red, pink or beige)
Various elastic bands to attach FitBark to the collar
One (1) micro USB power cable that can be plugged into a wall power outlet or a standard USB port
iOS FitBark mobile app
With the FitBark wearable bone, all of the caretakers of your dog can visualize real time info on their smartphones whenever your pooch is within the Bluetooth 4.0 range of any of their phones.
FitBark’s bundle DEVICE + HOME BASE ($169) includes the following treats:
One (1) FitBark device (green, light blue, red, pink or beige)
Various elastic bands to attach FitBark to the collar
One (1) FitBark home base (green) with one (1) micro USB power cable. The micro USB cable powers the home base and can be plugged into a wall power outlet or a standard USB port. The same micro USB cable can be temporarily unplugged from the home base so that you can recharge any FitBark bone device
iOS FitBark mobile app
With the FitBark bundle, all of your dog's caretakers can visualize real time info on their smartphones whenever your pooch is within the Bluetooth 4.0 range of any of their phones, or of the home base.
If your iOS or Android smartphone is not on the list, you won't be able to sync up FitBark wirelessly through your smartphone, but you will still be able to use the FitBark app and visualize data that sync'ed up through another compatible smartphone or the FitBark home base (iOS 6.0+ or Android 4.0+ required)
A data connection is required to use the mobile app
FitBark works everywhere (not only in the United States)
We designed FitBark for dogs everywhere. Although we are currently planning to include a US charger in the box, you can use any standard micro USB cable to power the FitBark home base and to recharge the FitBark bone device whenever you need to.
What we've been up to
The team at FitBark is small but growing and, shall we say, dogged in our determination. Up to this point, we have been able to create 30 fully functional prototypes (check out a FitBark come to life here) with the help of dedicated and smart folks who have put in their time and love in the past 12 months to get us to this point. If you are curious to see a few of our early prototypes, make sure to check out this Pinterest board. We are now debugging our iOS mobile app, fine-tuning our web server and learning new tricks day after day, one dog at a time. By supporting our campaign, you will give us the ability to get into mass production mode, which requires finalizing the manufacturing process, selecting the right partners to work with and acquiring additional engineering resources.
Live. Love. Wag. We are Team FitBark
We are a diverse bunch of folks who cannot stay away from dogs & tech to save our lives. Team FitBark is proudly based in NYC, and is lucky enough to have the support of many other amazingly talented individuals from Italy and other countries. You can learn more about us here, and in the FAQs below.
Finally, a big paw-five and thank you to:
Parallel play media
Risks and challenges
The FitBark team has decades of collective experience building consumer products that revolve around technology. Because we've been down this road before, we know that there could be bumps along the way, and we've gotten pretty good at flagging technical challenges upfront to make sure that we can deliver a product that delights and satisfies users. In fact, we already have 30 working prototypes of our device.
With that said, a tech project like FitBark, which includes both hardware and software components, can be a little trickier to operate than usual. For instance, we need to ensure that we can secure all the necessary components to manufacture the devices, including the home base. But fear not! We've already been in touch with multiple suppliers so that our production targets can be met. Contingency planning is woven into not only our procurement, but all aspects of product planning and delivery.
And you can help us! By pledging to buy a FitBark, and spreading the word to your friends, we can gather more certainty on the demand, which will make it easier to work with suppliers. The greater the demand, the better price we can negotiate, and the easier it is to bring FitBark to the masses. It also helps us plan for future generations of our product (and we've got some pretty neat ideas here).
So share the love. And make sure to live life full of wag. Woof!
FitBark has benefits to users outside of just dog owners, who can be authorized by owners to access the FitBark app. Whether you’re a dog walker or a dog caretaker, using FitBark can help you (and the dog’s owner) monitor hour by hour of the dog’s physical activity and help everyone understand if the dog has been meeting his minimum daily activity goal.
For doggy daycare providers, FitBark can be also used by dog owners to help them feel better connected with their pets when they’re away and help you demonstrate to them that their little loved ones are in good care, whether or not physical activities are a structured part of the service.
If you are involved in a rescue, we raise our paws to salute you! FitBark can be a useful tool for you guys too by helping you visually identify patterns and trends into each rescue’s daily physical behavior and aid you in understanding how each dog is progressing towards a safe and healthy lifestyle.
We are always looking to see if we can make FitBark more beneficial (and fun) for anyone who loves dogs, so please feel free to contact us with further suggestions and ideas.
Well, not exactly. We are developing FitBark from the ground up and designing it for dog parents, and the unique relationship they share with their pets. While there are a wide variety of wearable fitness products for people and dogs, in our humble opinion, we don’t think any of them promotes positive and fun pet parenting the way it should be. We think that our relationship with our dogs is not about counting steps and calories, but more about staying connected to them, and getting insights into their energy levels in a more personal way, which doesn’t really exist today. We like to think of FitBark as Pet Parenting 2.0 - a new way to elevate our relationship with our dogs using today’s technology.
Great question! When we designed FitBark, our goal was to feel connected with our pets at all times, rather than attempt to reconnect with them only after they get lost. This is why we designed FitBark's experience as something that is dynamic and that has use throughout the day. In addition, adding a GPS would have made FitBark significantly larger, heavier, and unwieldy for smaller dogs - not to mention that it would have greatly reduced battery life.
BarkScore tells you how consistently your dog has been meeting his daily goal, and how you're doing as a dog parent. It gives you full credit when the percent counter reaches 100%, but it doesn't give you extra credit when it exceeds 100%. Want to increase BarkScore? Shoot for green!
Team FitBark is a diverse bunch of folks who cannot stay away from dogs & tech to save their lives.
http://www.daviderossi.com/ is passionate about three things: technology, dogs and hot chocolate. Working on FitBark has managed to satisfy his appetite for all three. During his earlier years at MIT, he probably didn't figure that he'd be covered in dog hair while shooting dog videos; guess some guys have all the luck! Prior to dogs & tech, he also had an obsession with cars. From designing engines for http://www.ferrari.com/ to co-founding a http://www.brmmodelcars.com/, this guy definitely pursues whatever is on his heart. He belongs to Freud, a Yorkshire that he shares with his sister Sara.
http://www.linkedin.com/pub/sara-rossi/14/51a/918 believes that tech products should make life easier and touch people (as well as dogs). She is new to New York but has already seen her fair share of dog parks (if you figure out why US dogs say "woof" rather than "bau", please let her know). Sara has a creative flair which she refined working with brands such as Schick and Hawaiian Tropic in Italy. Sara also belongs to Freud, source of inspiration for life as well as for FitBark's design.
http://www.linkedin.com/in/michaelchiang89/ is a dog entrepreneur who works out of dog runs and comes up with the best excuses for "being late". He previously founded a web startup called http://matchpuppy.com/, a dog-dating site that helps owners and their dogs find new friends locally. In addition to chucking down hot chocolates mixed with shots of Macallan, Michael also volunteers on the weekends with Mighty Mutts, his favorite animal rescue in NYC. Hear him bark about dogs and other random stuff on twitter at https://twitter.com/iammikechiang.
http://www.linkedin.com/pub/arie-abecassis/8/101/5b8 loves to see tech ideas come to life. Though he has spent much of his career helping build products that are focused on people, this is a welcome diversion. He has spent a lot of time recently hanging out with dogs, and can't seem to be able to stop himself from coming up with catchy (and not so catchy) dog tag-lines. In dogs we trust -- oops, did it again.
http://www.linkedin.com/in/fafilippini is addicted to connecting hardware and software to create the best possible user experience (or dog experience, truth be told). Fabrizio and his team at Trovare have previously created the http://www.amicobracelets.com/ bracelet, a stylish wearable device that helps you connect with relevant people in real life. Fabrizio is a technology manager with a love for dogs (slightly forced by being allergic to cats). He is fluent in Peruvian, Argentinian, Uruguayan, Colombian, and Spanish from Spain. He can curse at you using 3 languages in the same sentence (without even realizing it).
Black Bob is a mad scientist and dog-addicted who loves to spend his time playing with accelerometers and walking his dog (not mutually exclusive). He also loves to hack on embedded devices when his family allows him to do so, which usually happens overnight. Most of his career has been focused on cranking together impossible features on limited hardware. Sometimes he succeeds. (Editorial note: Black Bob is also a rather modest genius who has helped build some of the sexiest and sleekest tech products on earth).
Team FitBark is proudly based in NYC, and is lucky enough to have the support of many other amazingly talented individuals from Italy and other countries. You can learn about us at www.fitbark.com.
We contemplate manufacturing the FitBark device and home base enclosures with the help of http://www.brmmodelcars.com/, a leading manufacturer of 1:24 slot cars and 1:43 static model car accessories based in Italy and started in 2003 by Davide, one of our co-founders. We feel that BRM's reputation as to quality and attention to details is a terrific fit with FitBark's overall mission.
At this stage, we plan to continue manufacturing FitBark's electronics in the US. Higher volumes might prompt us to consider if it makes sense to source certain components from Asia.
DEVICE (FIRST BATCH) - This the FitBark device, our flagship wearable bone that tracks your dog’s activity 24/7. It allows you and any of your dog’s caretakers to visualize real time info on your smartphones whenever your pooch is within the Bluetooth 4.0 range of any of your phones. The FitBark mobile app is free. Live. Love. Wag.
HOME BASE (FIRST BATCH) - This is FitBark’s optional home base that lets you check on your dog(s) whenever they are home alone and not within range of a smartphone. The home base receives data from your dogs’ FitBark devices and uploads it to our server via Wi-Fi. It allows you and any of your dogs’ caretakers to visualize real time info on your smartphones whenever your pooches are within the range of the home base. Place an additional home base at any location from where you would like to check on your dogs! The FitBark mobile app is free. Your dogs have something to tell you.
FIRST BATCH, 2 DOGS - This is a special FitBark bundle for households with two (2) dogs. The package includes two (2) wearable bone devices, one (1) home base, and a three (3) month subscription for each dog. The FitBark mobile app is free. Two dogs are better than one.
FIRST BATCH - This is FitBark, a bundle of joy that includes our flagship wearable bone device, the stylish home base, and a twelve (12) month subscription. The FitBark mobile app is free. Dog days are over.
2 DEVICES + HOME BASE (FIRST BATCH) - This is the FitBark bundle of joy for households with two pooches. The package includes two (2) wearable bone devices and one (1) home base. The FitBark mobile app is free. Two dogs are better than one.
FITBARK 1-30 GUINEA PIG EDITION - Get the FitBark wearable bone / home base bundle before everyone else, put the device on your dog's collar, install our buggy iOS mobile app and help us make dog parenting awesome for dog lovers everywhere. When we ship our final product, we'll also make sure to send you our FitBark "2 DEVICES + HOME BASE" bundle and a bunch of FitBark memorabilia. Just doggie do it.
FITBARK 1-30 GUINEA PIG EDITION + A DAY WITH BEEFY THE BULLDOG. In addition to the FitBark 1-30 GUINEA PIG EDITION bundle, this reward includes spending a day with Beefy, celebrity bad-ass skateboarding bulldog and part time model from New York City who has appeared on the "Dr. Oz" show and "Dog and the City" (http://beefythebulldog.com). Lunch with Patrick and Erin (Beefy's owners) and the FitBark team, and dog-on-dog skateboarding lessons included. You are responsible for transportation to NYC and accommodation. Keep calm and skate on!
FITBARK 1-30 GUINEA PIG EDITION + STAR IN YOUR OWN VIDEO WITH OSCAR NOMINATED DIRECTOR TIM RECKART. In addition to the FitBark 1-30 GUINEA PIG EDITION bundle, this reward includes spending a day with Oscar nominee Tim Reckart, American animator and director based in New York City (http://www.timreckart.com), and cinematographer Hana Kitasei (http://www.hanakitasei.com). Tim and his girlfriend Hana are the filmmakers behind our promo video. They love working with dogs, and they will make your dog look awesome in a short video. Lunch with Tim, Hana and the FitBark team, and lots of fun discussions included. You are responsible for transportation to NYC and accommodation. A dog's life doesn't get any better than this.