About this project
Thanks everyone - That was pawesome! Our campaign is over, but you can still head over to fitbark.com for more info and to pre-order FitBark.
We're all about good parenting
As dog lovers, we always wonder if we're doing our best to keep our dogs healthy and happy. We know that an active lifestyle promotes general health, helping avoid physical and mental diseases. Yet, there's no seamless, reliable way to measure and improve activity and health throughout time.
FitBark combines our love for dogs, tech and beautiful design into a product that helps humans better understand dogs and give them back the joy that they provide to us. With FitBark, you can stay connected with your dog and get awesome insights into his or her life, so that you'll know when to take action.
Tiny, tough, comfortable
FitBark is the world's tiniest wireless activity tracker for dogs. We designed it from our dogs' perspective. It's so comfortable that your dog will love it, and so simple, a human can use it. Happiness is about being comfortable in your own fur.
FitBark is the first platform that leverages existing APIs of human fitness trackers to bring you a unified view of your fitness level and that of your dog. From the outset, FitBark will seamlessly receive input from your Nike Fuelband, Fitbit, Withings Pulse, or Bodymedia Fit. We'll look to expand the list as we learn about new open APIs or partnership opportunities. If you're not only a devoted dog parent but are also serious about tracking your own fitness, you'll love this.
We believe that striving for an active lifestyle is also a family affair. This is why we created a dashboard that gives you insights into the lifestyle and well being of your entire family, seamlessly pulling activity data from multiple FitBark devices as well as human fitness trackers. After all our dogs are family, aren't they? Here's a preview of the weekly report that you'll be receiving.
Ready to be a part of the fun?
Designing and testing out FitBark has been lots of fun, but now we need your help to move to the manufacturing stage. We just cannot make FitBark a reality for dogs everywhere without your support. Please back our campaign because:
- You support awesome and responsible dog parenting
- You'd love to contribute to the development of a next-generation pet care platform that all dogs can benefit from (we call this "packsourcing"!)
- Your dog will be the first to receive his or her FitBark
- You'll have access to a pawesome discount from retail price
With your support, we'll start shipping in late 2013. See below to spot the reward that's best for you and your dog!
Should I get a FitBark base station? If you'd like to receive real-time updates from your dog while he or she is not within the Bluetooth range of another authorized smartphone, then our base station is for you. It receives activity information from your dog and uploads it to our web server via Wi-Fi through your internet wireless router. This is particularly useful if your dog spends time home alone (or at a day care) and you'd like to stay connected without relying on others.
Let's make this even more fun!
To say thank you for backing our project early, we may announce a few stretch goals. This means that if we reach a certain funding level (see thresholds below), everyone benefits from an even better FitBark. Stay tuned!
Where do we go from here?
Up to this point, we have been able to create dozens of functioning prototypes with the help of dedicated, smart folks who have put in their time and love in the past 18 months to get us to this point. We are now debugging our mobile app, fine-tuning our web server and learning new tricks day after day, one dog at a time. By supporting our campaign, you will give us the ability to get into mass production mode, which requires placing purchase orders with suppliers and acquiring additional engineering resources. Let's do this together.
Live. Love. Wag. We are Team FitBark
We are a diverse bunch of folks who cannot stay away from dogs & tech to save our lives. Team FitBark is proudly based in NYC, and is lucky enough to have the support of many other amazingly talented individuals from Italy and other countries. You can learn more about us here, and you can bark at us here. Let's woof it up!
Risks and challenges
Team FitBark has decades of collective experience building consumer products that revolve around technology. Because we've been down this road before, we know that there could be bumps along the way, and we've gotten pretty good at flagging technical challenges upfront to make sure that we can deliver a product that delights and satisfies users. In fact, we already have dozens of working prototypes of our device.
With that said, a tech project like FitBark, which includes both hardware and software components, can be a little trickier to operate than usual. For instance, we need to ensure that we can secure all the necessary components to manufacture the devices, including the home base. But fear not! We have been in touch with multiple suppliers so that our production targets can be met. Contingency planning is woven into not only our procurement, but all aspects of product planning and delivery.
And you can help us! By pledging for a FitBark, and spreading the word to your friends, we can gather more certainty on the demand, which will make it easier to work with suppliers. The greater the demand, the better price we can negotiate, and the easier it is to bring FitBark to dogs everywhere. It also helps us plan for future generations of our product (and we've got some pretty neat ideas here).
So share the love. And make sure to live life full of wag. Woof!Learn about accountability on Kickstarter
Great question! When we designed FitBark, our goal was to feel connected with our pets at all times, rather than attempt to reconnect with them only after they get lost. This is why we designed FitBark's experience as something that is dynamic and that has use throughout the day. In addition, adding a GPS would have made FitBark significantly larger, heavier, and unwieldy for smaller dogs - not to mention that it would have greatly reduced battery life.
The FitBark device can synchronize wirelessly with compatible Bluetooth 4.0 / BLE smartphones. This is an initial compatibility list that we'll look to expand as we learn more about new models.
--> iPhone 5, iPhone 4S, iPad 3, iPad mini, iPod touch 5th gen
--> Samsung Galaxy S3, S4, Note II, 10.1
You can use FitBark even if your iOS or Android smartphone (or tablet) is not on this list. As long as you're using iOS 6.0+ or Android 4.0+, you will be able to visualize data that synchronized through another compatible smartphone or the FitBark base station.
For example, and just to be clear, if you own an iPhone 4, an iPad 2 or a Samsung Galaxy S2, you will be able to receive updates through a base station, or someone else's compatible phone.
In its current status of development, FitBark can store 24/7 activity information in its memory for up to three weeks before its internal memory fills up. In other words, all you need to do to avoid losing activity data is place FitBark in the proximity of a base station or synchronize it through an authorized smartphone at least once every three weeks.
We salute big dog families! Please send us a note and we'll explain how to do this.
Yes! You can associate your smartphone with multiple dogs and track their activity separately.
For each dog, on the basis of breed, size and age, FitBark sets a minimum daily goal (100%) that is equivalent to approximately one hour of moderately intense physical activity, and the rest of the day spent at a lower energy level. You can customize this goal as appropriate. For instance, if you'd like to increase the minimum goal by 50%, you should set the goal to 150%.
BarkScore tells you how consistently your dog has been meeting his or her minimum daily goal in the past few weeks, and how you're doing as a dog parent. It gives you full credit when the percent counter reaches 100%, but it doesn't give you extra credit when it exceeds 100%. Want to increase BarkScore? Shoot for green!
Sure, but at this time we don't support it as our algorithms are optimized for dogs. In other words, tracking might not be as accurate as we would like it to be.
Yes! After much design and testing consideration, we are thrilled to announce that FitBark will be waterproof. Hopefully this will provide a greater peace of mind to all the dog parents out there with pups who love making a splash.
No, FitBark comes exclusively without a monthly subscription fee.
Yes! We designed FitBark for dogs everywhere, and we ship internationally.
FitBark emits less than 1/10,000th the amount of radiation from a cell phone, and a small fraction of what we humans get from using a Bluetooth headset. Our devices will ship FCC certified and well within the specifications followed by any other product considered to be safe.
If you’re involved in a doggy day care, dog rescue, dog walking service or any other organization that caters to the well-being of dogs, FitBark is a great way for your community and clients to stay closer to their dogs. If you would like to learn more on how you can work with us, please drop us a note. We appreciate your support!
No. By default, the FitBark home base spreads the love, allowing any dog wearing a FitBark device to sync up his or her data to our server. You can change this setting to only allow only a few, selected dogs to sync up if you wish.
Based on our previous experience with similar components and materials, our current assessment is the following:
--> Operating temperature: -20C to 50C
--> Non-operating temperature: -30C to 60C
Our previous campaign was a phenomenal learning and door-opening experience. We received tons of feedback on the product, learned about pricing and forged a few great supplier relationships that allowed us to believe we could build an even better FitBark device at a lower price point. So we ended our first campaign early because we wanted to make sure that our early backers get the best deal possible. We also felt that re-launching would better our chances of making FitBark available to dog lovers everywhere (even across the globe). Help prove us right and make this dream come true!
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