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FitBark keeps you connected with your dog and gives you awesome insights into his or her life so that you'll know when to take action.
FitBark monitors your dog's everyday activity and turns it into BarkPoints so you can track progress. It's a new way to understand your dog's health, explain changes in behavior, and make better decisions with your vet.
FitBark monitors your dog's everyday activity and turns it into BarkPoints so you can track progress. It's a new way to understand your dog's health, explain changes in behavior, and make better decisions with your vet.
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697 backers pledged $80,806 to help bring this project to life.

About this project

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FitBark: World's tiniest wireless activity tracker for dogs

$80,806

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Thanks everyone - That was pawesome! Our campaign is over, but you can still head over to fitbark.com for more info and to pre-order FitBark.

We're all about good parenting

As dog lovers, we always wonder if we're doing our best to keep our dogs healthy and happy. We know that an active lifestyle promotes general health, helping avoid physical and mental diseases. Yet, there's no seamless, reliable way to measure and improve activity and health throughout time.

FitBark combines our love for dogs, tech and beautiful design into a product that helps humans better understand dogs and give them back the joy that they provide to us. With FitBark, you can stay connected with your dog and get awesome insights into his or her life, so that you'll know when to take action.

Tiny, tough, comfortable

FitBark is the world's tiniest wireless activity tracker for dogs. We designed it from our dogs' perspective. It's so comfortable that your dog will love it, and so simple, a human can use it. Happiness is about being comfortable in your own fur.

Family matters!

FitBark is the first platform that leverages existing APIs of human fitness trackers to bring you a unified view of your fitness level and that of your dog. From the outset, FitBark will seamlessly receive input from your Nike Fuelband, Fitbit, Withings Pulse, or Bodymedia Fit. We'll look to expand the list as we learn about new open APIs or partnership opportunities. If you're not only a devoted dog parent but are also serious about tracking your own fitness, you'll love this.

We believe that striving for an active lifestyle is also a family affair. This is why we created a dashboard that gives you insights into the lifestyle and well being of your entire family, seamlessly pulling activity data from multiple FitBark devices as well as human fitness trackers. After all our dogs are family, aren't they? Here's a preview of the weekly report that you'll be receiving.

Ready to be a part of the fun?

Designing and testing out FitBark has been lots of fun, but now we need your help to move to the manufacturing stage. We just cannot make FitBark a reality for dogs everywhere without your support. Please back our campaign because:

  • You support awesome and responsible dog parenting
  • You'd love to contribute to the development of a next-generation pet care platform that all dogs can benefit from (we call this "packsourcing"!)
  • Your dog will be the first to receive his or her FitBark
  • You'll have access to a pawesome discount from retail price

With your support, we'll start shipping in late 2013. See below to spot the reward that's best for you and your dog!

Should I get a FitBark base station? If you'd like to receive real-time updates from your dog while he or she is not within the Bluetooth range of another authorized smartphone, then our base station is for you. It receives activity information from your dog and uploads it to our web server via Wi-Fi through your internet wireless router. This is particularly useful if your dog spends time home alone (or at a day care) and you'd like to stay connected without relying on others.

Let's make this even more fun!

To say thank you for backing our project early, we may announce a few stretch goals. This means that if we reach a certain funding level (see thresholds below), everyone benefits from an even better FitBark. Stay tuned!

Where do we go from here?

Up to this point, we have been able to create dozens of functioning prototypes with the help of dedicated, smart folks who have put in their time and love in the past 18 months to get us to this point. We are now debugging our mobile app, fine-tuning our web server and learning new tricks day after day, one dog at a time. By supporting our campaign, you will give us the ability to get into mass production mode, which requires placing purchase orders with suppliers and acquiring additional engineering resources. Let's do this together.

Live. Love. Wag. We are Team FitBark

We are a diverse bunch of folks who cannot stay away from dogs & tech to save our lives. Team FitBark is proudly based in NYC, and is lucky enough to have the support of many other amazingly talented individuals from Italy and other countries. You can learn more about us here, and you can bark at us here. Let's woof it up!

Risks and challenges

Team FitBark has decades of collective experience building consumer products that revolve around technology. Because we've been down this road before, we know that there could be bumps along the way, and we've gotten pretty good at flagging technical challenges upfront to make sure that we can deliver a product that delights and satisfies users. In fact, we already have dozens of working prototypes of our device.

With that said, a tech project like FitBark, which includes both hardware and software components, can be a little trickier to operate than usual. For instance, we need to ensure that we can secure all the necessary components to manufacture the devices, including the home base. But fear not! We have been in touch with multiple suppliers so that our production targets can be met. Contingency planning is woven into not only our procurement, but all aspects of product planning and delivery.

And you can help us! By pledging for a FitBark, and spreading the word to your friends, we can gather more certainty on the demand, which will make it easier to work with suppliers. The greater the demand, the better price we can negotiate, and the easier it is to bring FitBark to dogs everywhere. It also helps us plan for future generations of our product (and we've got some pretty neat ideas here).

So share the love. And make sure to live life full of wag. Woof!

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Support this project

  1. Select this reward

    Pledge $5 or more About $5

    We appreciate your support! As a token of our appreciation, we'll bark at the world for every dollar you pledge. We'll also thank you in our "Supported by" section. Woof!

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    21 backers
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  2. Select this reward

    Pledge $59 or more About $59

    1 FitBark Device (Early-Dog Special). Free mobile app and US shipping.

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    Limited 149 backers
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    Pledge $69 or more About $69

    1 FitBark Device. Free mobile app and US shipping.

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    5 backers
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    Pledge $89 or more About $89

    1 FitBark Device + 1 Base Station (Early-Dog Special). Free mobile app and US shipping.

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    Reward no longer available 250 backers
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  5. Select this reward

    Pledge $99 or more About $99

    1 FitBark Device + 1 Base Station.
    Free mobile app and US shipping.

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    62 backers
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  6. Select this reward

    Pledge $109 or more About $109

    2 FitBark Devices (Early-Dog Special).
    Free mobile app and US shipping.

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    Limited 28 backers
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    Pledge $119 or more About $119

    2 FitBark Devices. Free mobile app and US shipping.

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    0 backers
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    Pledge $139 or more About $139

    2 FitBark Devices + 1 Base Station (Early-Dog Special). Free mobile app and US shipping.

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    Limited 124 backers
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    Pledge $149 or more About $149

    2 FitBark Devices + 1 Base Station. Free mobile app and US shipping.

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    37 backers
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  10. Select this reward

    Pledge $5,000 or more About $5,000

    Fit & Furry Photo Shoot with Seth Casteel in Los Angeles + 2 FitBark Devices + 1 Base Station. Free mobile app and US shipping.

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    Limited 0 backers
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Funding period

- (32 days)