WE NEED YOUR HELP TO CHANGE WOMEN'S OUTDOOR WEAR FOREVER!
Back the first women's fishing fashion Kickstarter campaign.
WHO WE ARE:
FisheWear (pronounced Fish-She) was founded by businesswoman and avid fly fisher, Linda Leary. Linda was born and raised in Stockholm, Maine, before moving to Alaska. After a lifetime of wearing ill-fitting and uninspiring men’s fishing gear, Linda decided to take matters into her own hands by launching FisheWear.
Her vision for FisheWear: Create fun and functional fashion for women to be confident and comfortable in the outdoors.
Linda Leary first started selling FisheWear products for fishing women online and from the back of her car in the summer of 2015. FisheWear products are designed for and inspired by the sport of fly fishing. That said, you will find FisheWear products being worn around the world by women on the water, in yoga and spin studios, ski lodges, grabbing drinks with girlfriends or out shopping. FisheWear products are multi-functional and built for women with an active life.
AS SEEN IN:
- Voted "Best Entrepreneur Exhibit" by AEDC Luncheon attendees (July 2016).
- Dun Magazine: Featured Product (April 2016).
- ADVENTURESS Magazine: Editors' Pick (Summer 2016).
- Fish Alaska: Editor's Choice Award: Best Layering Apparel for Fishing in Alaska (2016).
We could have gone to a bank or sought investors, but we want you: our growing community, to be a part of this process with us. We have been blown away by the support and encouragement of our Fishe fans over the past year. Our reasons for doing Kickstarter are two-fold:
First: We need your help to manufacture our wool fishing collection. The wool collection will include wool skirted leggings, a wool top and wool tube. To manufacture our wool collection requires placing an order for 300 of each product. This is where you come in. We need your support to make this large upfront order.
We've completed the design phase and just need to pull the trigger on ordering the new collection! We are very excited to introduce this innovative new line of gear for the active, fishing woman.
Second: To introduce the Troutrageous Rainbow design! We have been working hard to design this new fish-inspired design. The Troutrageous Rainbow is inspired by one of our favorite fish, the rainbow trout. We are launching this new design through Kickstarter. Help us bring this new fish design to life by supporting the Kickstarter!
WHAT IS THE WOOL LINE?
Who we are working with: We have been working with a design company for a year and a half to design these products. We are finally ready for production! The wool products will be manufactured in China.
Why wool? The wool line has been a vision of FisheWear since the beginning. Wool provides warmth when it is wet or dry, which is important when you are spend a lot of time outside, especially in cooler climates. Wool is a classic fabric that every outdoors-woman should have in their closet.
Our blended wool/polyester fabric has rich color, the perfect amount of stretch and will keep you warm, stylish and comfortable for all your activities, from fishing to day-to-day life.
Kickstarter backers will be the first to have the FisheWear wool line.
INTRODUCING THE TROUTRAGEOUS RAINBOW
What would a FisheWear Kickstarter be, without the introduction of a new fish design?! As part of the Kickstarter campaign, we are launching the “Troutrageous Rainbow!”
Troutrageous Rainbow is inspired by the Rainbow Trout, a favorite fish of ours. Troutrageous Rainbow is designed by Chaney Fray, the incredibly talented artist that brought us the Abstract Char and Groovy Grayling designs. Troutrageous Rainbow is an abstract design based on this fish:
For Kickstarter we will be offering four Troutrageous Rainbow products: Leggings, Tube, Trucker Hat and Dry Bag.
Kickstarter Backers will be the first to have the Troutrageous Rainbow design.
Who we are working with: We have established relationships with the manufacturers of all of these products, except the manufacturer of the trucker hats. All of the companies are based in the United States and manufacture in the USA. We have finalized the artwork and created prototypes of every product, except the hats and dry bags. These manufacturers are ready to produce as soon as we give them the green light.
OTHER FISHEWEAR REWARDS
COLORING BOOK: KICKSTARTER EXCLUSIVE!
FISHEWEAR PRINT: KICKSTARTER EXCLUSIVE!
PRIVATE AND GROUP FLY FISHING LESSONS IN ANCHORAGE, ALASKA WITH CERTIFIED CASTING INSTRUCTOR, MARK HUBER
Whether you have never fly fished or are a seasoned expert, refining your technique and skills is always a good idea. Mark Huber is a certified instructor that can help you take your fly fishing skills to the next level.
DESIGN A FISHEWEAR FISH
Work with Fishewear's founder, Linda Leary, and in-house artist, Chaney Fray to design and name the next FisheWear fish design! We will custom print your Fishe fish on to a few of our favorite FisheWear products for you: Leggings, Neck Tube, Tote. Also includes a print of your fish signed by the artist.
Collaborating on the fish design can be done in person in Anchorage (airfare not included) or via web meetings and email.
FISHING TRIP WITH FISHEWEAR FOUNDER
Linda Leary wants to take you fishing on the Kenai River! Spend three-days and two-nights along the Kenai River fishing with Linda. Trip includes a Wool and Troutrageous Package for one person. This will be an unforgettable experience and trip for the books! Airfare to/from Alaska is not included in the reward.
JOIN OUR COMMUNITY
FisheWear is online and having fun with our social networks! Join us online by following our accounts, telling your friends, sharing your Fishe photos with us directly and through tagging and hashtagging #FisheWear and #AprèsFishè.
"As a magazine, we are in love with the FisheWear products! Quality, fun clothing made specifically with the women angler in mind is something we can stand behind. In this industry we stand out as a magazine and now in a good way on the river!"
- Jen Ripple, Editor-In-Chief, Dun Magazine
"Fishewear has given us the ability to wear both practical and stylish gear while out on the water! Even beyond fishing adventures, Fishewear gear is a staple to our wardrobe and can’t be worn without receiving compliments."
– Sydney Akagi and Kayla Roys, Reel Happiness Film / Kayla Instagram: @akflyshopgirl & Sydney Instagram: @sydneyakagi
"FisheWear offers colorful, beautifully designed clothes for the outdoor woman; however, what I didn’t realize until my own Fishe items arrived on my doorstep, was how truly high quality of performance materials these clothes are made from! Opening the box was quickly followed by 'Oh, my gosh! This is awesome!' and these clothes haven’t disappointed on the water either. On a recent kayak fishing trip spending 30 hours on a river out in the summer sun, the SPF 50+ leggings saved my skin – literally! I’m thankful for FisheWear delivering both performance and a message to be who you are and just have fun out there!"
- Jennifer Pudenz, Founder of ADVENTURESS Magazine
"As a professional fly fishing guide for almost ten years, I demand great quality clothing that functions well in all conditions first then style second. Fishewear nails both. And the culture of the company is not only fun and hip but supportive and encouraging."
- Kate Taylor, Renown Fly Fishing Guide in Alaska and Oregon, Frigate Travel / Instagram: @kalamityk8
"I have been testing all kinds of gear in Alaska for 15 years as the publisher of Fish Alaska and Hunt Alaska magazines. I really admire the beautiful products that the Fishewear team has created. Their leggings are hands down my favorite because of their gorgeous design and incredible comfort and function. That is why I gave them an Editor's Choice award in our 2016 annual gear guide for Fish Alaska. I've also bought them for a bunch of my friends. Of noteworthiness is that the team behind this brand are talented, charismatic, professional women and that the public has shown real enthusiasm for their products. I encourage you to support this Kickstarter program so we can see even more comfortable and appropriate, stylish apparel for women in the outdoors."
- Melissa Norris, Publisher of Fish Alaska and Hunt Alaska magazines
"FisheWear has mastered what women want in the fly fishing community. Brilliant designs, that add feminine spice and flare on the river. I absolutely love my FisheWear leggings and neckwear!"
Natalie Bennion, Instagram: @a_ladys_angle
"As an ambassador of getting women involved into the sport of fly fishing I've heard a lot about what women want. FisheWear helps by offering great quality clothing and products that allow us to express our colorful/playful sides, be stylish and also have practical use while fishing. I'm a huge advocate for shopping small and shopping local and fully support FisheWear and everything they are doing!" Heather Hodson, Instagram: @NorthwestFlyGirl & Spokane Women on the Fly
"FisheWear has a unique focus with women’s wear that speaks to the technical nature of fishing gear, as well as the style and comfort that most “fishing oriented” women’s clothing is lacking. Their mission is to provide women with attire that properly fits, performs well, and is of course comfortable; making it even easier to be confident on the water. The fact that the clothing is fashionable and fun is just a bonus! We are so pleased to see an organization putting female anglers at the core of their business."Able Women, www.AbleWomenFlyFish.com
"Every woman needs to feel beautiful in their own skin, even when they are on the water. I grew up wearing hand me down men's waders, old jeans and my dad's over sized finger-less gloves, not exactly the essence of comfort or style. I am so happy that FisheWear has answered the needs of so many women by providing comfortable, practical, high-quality and fashionable clothing designed specifically for female anglers and women on the go!"Kate Larmouth, Director, Able Women
Risks and challenges
Designing the wool collection from the ground up has a been a nearly two year process. Skirted wool leggings are an innovative product, not found anywhere in the fly fishing or athleisure industries. With Linda's vision and direction the design company has created what we believe is a high-quality, stylish piece that fits well.
To date, we have received prototypes in size small (that is what is pictured). We've received other prototypes from the manufacturer for fit, that were in a similar fabric, but not wool.
That said, we believe we are manufacturing an innovative, functional and stylish apparel collection for the outdoors woman. What are the risks? With your support we will begin a new relationship with a manufacturer. As with any new relationship, we have the highest expectations for a smooth process once we place the order, but we have no way of knowing the process will be flawless.
We have established relationships with our USA manufacturers. We don't foresee any risks or challenges to manufacturing and distributing the Troutrageous Rainbow products.
If we do run into any challenges that push back our expected delivery of products, we will work diligently to keep our backer informed. Our backers are part of our community and we appreciate every single backer for supporting our vision to create FUNctional Fishing Fashion.
A NOTE ON SHIPPING:
We are doing our best to present accurate shipping costs from Alaska to the world. We will be using USPS and FedEx for shipping rewards out when our campaign is funded.
- (30 days)