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Beer is freshest at the source. So it's about time we add a retail beer shop to the Old Firehall.
Beer is freshest at the source. So it's about time we add a retail beer shop to the Old Firehall.
Beer is freshest at the source. So it's about time we add a retail beer shop to the Old Firehall.
214 backers pledged CA$ 16,891 to help bring this project to life.

About

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Firehall Brewery BEER SHOP & SOCIAL

CA$ 16,891

214

"Wasted Space"
"Wasted Space"

Sid: “As reluctant as Joe and I are to give up the massive room next to the Brewery that us brewers use as our private hang-out and jam room, the space could be much improved by building a bar, installing a draught system, stocking up a product fridge, plumbing in a sink, setting up some tables and lounge chairs, dusting off the ol’ record player, and opening the doors daily for everyone to join the fun. Of course, the piano is staying put. We’ll be able to pour samples, explain the craft, retail bottles & merchandise, fill growlers to-go, pour pints for on-site enjoyment, host music jams and vinyl nights, and tap frothing artisan casks."

Joe & Sid tapping a cask at the Night FOG event, Oliver, BC, 2015. Photo by Ryan McWhirter.
Joe & Sid tapping a cask at the Night FOG event, Oliver, BC, 2015. Photo by Ryan McWhirter.

"Though it’s just a dream, it’s a highly attainable dream. But dreaming it up was the easy part; the hard part is paying for it all up-front. That’s where you come in. Crowdfunding is revolutionary financing. It's source is the voice of the people, not the decision of a closed circle of bankers or armchair investors. Harnessing the power of network technology, big dreams can overcome big expenses through the kindness of community, and keep their financial independence intact. Any pledge, big or small, is genuinely appreciated, and we want to make sure you feel appreciated for your generosity."

Joe & Sid. We brew beer for you! (...and us too of course)
Joe & Sid. We brew beer for you! (...and us too of course)

"First of all, all backers get to sign an Oak Barrel Table in the Beer Shop, where Beer Shop patrons for decades into the future will take note of our shop's humble origins. When you drop in to sign, you can pick up your pledge reward (if applicable) and check out the creation that you helped make a reality. If possible, we'd love it if you picked up your reward, so we can thank you in person instead of just simply shipping it out."

Soon-to-be-OPEN because of you :)
Soon-to-be-OPEN because of you :)

"All of our Campaign-Exclusive rewards (decal, wooden coaster set, bamboo t-shirt, wooden wall sign, neon bar sign) will be designed and produced by our friend Jeremy at Labelled Signs & Printing (facebook.com/LabelledPrinting), and will not be produced or distributed anywhere anyhow, except to this campaign's backers. We will design these rewards during the campaign, and post updates of our progress so you can see the design process at work and leave comments with suggestions, requests, and recommendations. We want the Campaign-Exclusive reward graphics to boast your noble contribution to our future community offering, something you can feel proud about. The "Pre-Order" rewards are merchandise items that we will eventually stock at the Beer Shop & Social, but backers who pledge for them will get these items before anyone else on Earth."

Example of a "Back-Bar" draught system, that we would enclose with a custom wood Bar with a bar-stool for you.
Example of a "Back-Bar" draught system, that we would enclose with a custom wood Bar with a bar-stool for you.

"Our campaign target is $12,232.32 (see chart below), which will get the gear in the door and the beer flowin’. But we've got some stretch goals, because we’re optimistic that we’ve got something pretty special here, and many folks out there believe in this as much as we do. If we pull in $20,260.68 or more, we’ll be able to purchase a glass washer (and not have to wash glasses by hand), and can have budgets for signage, decor, furniture, bar, and the grand-opening party."

Sid. Photo by Paul Eby.
Sid. Photo by Paul Eby.

"That'd be cool, but not as cool as if we hit $27,217.58 (see chart below), and instead of a glasswasher we can get a full-on industrial beer-bottle-washer. Then we can not only wash our bar glassware in it, but also wash, sanitize, and re-use returned Firehall Brewery beer bottles and your growlers! In terms of economic and environmental sustainability, Re-Use trumps Recycle any day. Then we can offer a thank-you incentive for bottle sales when customers return their empty Firehall Brewery bottles, and if you unfortunately forget to wash your growler before bringing it back for a refill, we got you covered. Not only that, but a bottle-washer would help us in the development of a future Door-to-Door Beer Delivery Service, something we've always wanted to do! Like the good ol' days of the milk man, we can bring cold beer to your door and take back empties to be cleaned and sterilized and re-used. Of course, it'd be way better for you to just come to our shop, where we'll be hanging out and having a good time. But for down the road, it would contribute to our final dream."

Example of Bottle Washer, for re-using bottles and washing bar glassware.
Example of Bottle Washer, for re-using bottles and washing bar glassware.

"If the heavens shine their grace upon us and we surpass $30,000, then this is going to be one hell of a sweet place to hang out. We’ll get plusher armchairs, sturdier barstools, funkier lighting, spare turntable needles, music instruments, and a proper piano tuning. We’ll be able to get a bigger product fridge, so we can stock more bottles of cold beer to-go. And most importantly… we can throw a bigger and better Grand Opening Party."

Tiger Moon, Back Alley Concert 2015, Firehall Brewery. Photos by Jay Falkus.
Tiger Moon, Back Alley Concert 2015, Firehall Brewery. Photos by Jay Falkus.

"The final stretch goal? Well, if we end up being the luckiest brewery ever, and over $35,000 comes in, we'll fulfill our original brewery business plan, and install a recording/podcast studio set-up, so after-hours we can be a venue for recording artists and podcast personalities, released on a Firehall Brewery record label and online media channel. Hey, dare to dream, right!"

Great White North, Summer 2013, Firehall Brewery. Photo by Kim Lawton.
Great White North, Summer 2013, Firehall Brewery. Photo by Kim Lawton.

"The best part of supporting our campaign is that the kickbacks don't end when you pick up your pledge reward (or receive it in the mail, if applicable). The Firehall Brewery Beer Shop & Social will be open every day for you to stop in and relax with a pint, spin some vinyl, head up to Pappa’s Firehall Bistro for a bite and a pitcher among friends, and then leave with a fresh growler of beer for home. Just what every town needs. All in the name of the freshest beer possible."

"Cheers!"

The Family. Missing from photo: Joe Whyte, baby Noah, and many other family members and friends
The Family. Missing from photo: Joe Whyte, baby Noah, and many other family members and friends
Beer Shop Start-Up Costs
Beer Shop Start-Up Costs

Risks and challenges

Not only is the big empty room beside the brewery simply wasted space, but it’s also a currently unused license. When the Old Firehall was renovated and re-opened as the Wine Country Welcome Centre (years before the brewery was even conceived), the “Captain’s Room” got fully licensed. So the hardest part is done: getting municipal approval and zoning, and a provincial liquor license from the BCLCLB (British Columbia Liquor Control & Licensing Branch).

The next obstacle is fronting the cash for equipment, renovations, and start-up expenses. If our spring campaign is successful and the Beer Shop & Social gets funded, we can get the ball rolling immediately and rock open the doors before summer (late May, 2016). We’re pretty convinced that we brew delicious and wholesome beer, so the last thing left to do then is to bring in the people. With competitive pricing, a loyalty program, convenient operating hours, interactive social marketing (more than just online!), and a tasteful, social atmosphere, this should be no problem.

An average of 10,000 cars drive past the Old Firehall building on Highway-97 daily, and the local agri-tourism industry has been highly developed by the Okanagan Wine Industry. Wine Tours and tourists pass this building every day during the spring/summer/fall season, and many of them have been persistent in demanding a stop at our brewery be added to their list of offerings. Tourists that visit our region are our guests, and we already know we can be great hosts, which will secure a certain amount of high-season business. But this is a community-brewery, which means that, although we are a very small part of the national tourism industry, we are a relatively much bigger part of our small town of Oliver. We want to be here for our locals all year-round, which will require constant, intimate communication with residents so we can craft our offerings to suit our citizens.

Since we’ve opened, the Bistro on the main floor of the Old Firehall building has had to suffer through continuously telling often-frustrated locals that the brewery itself is not open to the public, and retail beer to-go can only be purchased at liquor stores elsewhere. The People have spoken; they want brewery-fresh beer from the source.

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Support

  1. Select this reward

    Pledge CA$ 1 or more About $0.75

    The silent nod of deep appreciation. And every campaign backer gets to sign an oak barrel table in the Beer Shop.

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    Pledge CA$ 5 or more About $4

    Life-time supply of high-fives, redeemable at Firehall Brewery. And every campaign backer gets to sign an oak barrel table in the Beer Shop.

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    Pledge CA$ 10 or more About $8

    You get to slap the Brew Chief's ass, once. Yes, you can take a picture, and he promises not to sue.

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    Pledge CA$ 15 or more About $11

    Campaign-Exclusive Firehall Brewery decal. And every campaign backer gets to sign an oak barrel table in the Beer Shop.

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    Pledge CA$ 20 or more About $15

    Two Back Alley Concert Series Tickets (market value: $24 plus tax). Your choice between the 3 concert dates at the brewery (TBA). And every campaign backer gets to sign an oak barrel table in the Beer Shop.

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    Pledge CA$ 25 or more About $19

    Campaign-Exclusive Firehall Brewery decal and a Campaign-Exclusive Firehall Brewery Wooden Coaster Set (4). And every campaign backer gets to sign an oak barrel table in the Beer Shop.

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    Pledge CA$ 45 or more About $34

    Firehall Brewery 20oz Mug. And every campaign backer gets to sign an oak barrel table in the Beer Shop.

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    Pledge CA$ 50 or more About $38

    Firehall Brewery 20oz Mug and Campaign-Exclusive Firehall Brewery decal. And every campaign backer gets to sign an oak barrel table in the Beer Shop.

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    Pledge CA$ 55 or more About $41

    Firehall Brewery 20oz Mug, Campaign-Exclusive Firehall Brewery decal, and a Campaign-Exclusive Firehall Brewery Wooden Coaster Set (4). And every campaign backer gets to sign an oak barrel table in the Beer Shop.

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    Pledge CA$ 75 or more About $56

    Campaign-Exclusive Firehall Brewery Bamboo T-shirt. And every campaign backer gets to sign an oak barrel table in the Beer Shop.

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    Pledge CA$ 80 or more About $60

    Campaign-Exclusive Firehall Brewery Bamboo T-shirt and Campaign-Exclusive Decal. And every campaign backer gets to sign an oak barrel table in the Beer Shop.

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    Pledge CA$ 85 or more About $64

    Campaign-Exclusive Firehall Brewery Bamboo T-shirt, Campaign-Exclusive Decal, and a Campaign-Exclusive Firehall Brewery Wooden Coaster Set (4). And every campaign backer gets to sign an oak barrel table in the Beer Shop.

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    Pledge CA$ 100 or more About $75

    Your name on the VIP list for the Grand Opening Private Pre-Event Party. And every campaign backer gets to sign an oak barrel table in the Beer Shop.

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    Pledge CA$ 125 or more About $94

    Pre-Order "Beer Department" Hoodie. And every campaign backer gets to sign an oak barrel table in the Beer Shop.

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    Pledge CA$ 125 or more About $94

    Ponderosa Music Festival WEEKEND TICKETS! August 19-21 in Rock Creek, BC - http://www.ponderosafestival.com/

    PLUS, we'll make sure you'll be well hydrated at your festival weekend in Rock Creek.

    PLUS a rare golden opportunity to (briefly) meet and high-five Kris and Kia, the masterminds behind Ponderosa (these guys are damn busy all festival weekend, so this is truly rare, I didn't even ask them if it was alright for me to add this to the reward).

    Just remember to keep 'er FRESH!

    And every campaign backer gets to sign an oak barrel table in the Beer Shop.

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    Pledge CA$ 150 or more About $113

    Pre-Order 64oz Stoneware Growler, autographed by the brewers. Contact us if you'd like to opt out of having it autographed. And every campaign backer gets to sign an oak barrel table in the Beer Shop.

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    Pledge CA$ 150 or more About $113

    Exclusive "After-Hours" private grand tour of Dubh Glas Distillery with our friend and spirits-artisan, Grant Stevely. He'll take you through the process of crafting premium spirits, and divulge the history of Dubh Glas Distillery, one of BC's newest craft distilleries, located just north of Oliver, BC. Dubh Glas Distillery has already made a name for itself with their sensational first product release: the Noteworthy Gin. Their second product is just being released now, and we can all expect to see (and taste!) some top-notch single-malt Whiskys in the coming years. Travel expenses not included.

    http://thedubhglasdistillery.com/

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    Pledge CA$ 200 or more About $151

    Host a Vinyl Night at the Firehall Shop & Social. Spin your own records and DJ for the eve. Includes dinner at Pappa's Firehall Bistro, on the house. And every campaign backer gets to sign an oak barrel table in the Beer Shop.

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    Pledge CA$ 300 or more About $226

    Ultimate Campaign Package – 20oz Mug, Pre-Order "Beer Department" Zipper Hoodie, Pre-Order 64oz Stoneware Growler autographed by the brewers, and the Campaign-Exclusive decal, coaster set, and bamboo t-shirt. And every campaign backer gets to sign an oak barrel table in the Beer Shop.

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    Pledge CA$ 350 or more About $263

    Exclusive Private Oliver Craft Tour for up to 14 people with the Coconut Express! Stops at Dubh Glas Distillery, Howling Moon Cidery, and Firehall Brewery for a exclusive tour with the brewers! Regular price: $397. Check out the Coconut Express site for more details: www.thecoconutexpress.com

    https://www.thecoconutexpress.com/products/oliver-brewery-tour-private

    And every campaign backer gets to sign an oak barrel table in the Beer Shop.

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    Pledge CA$ 400 or more About $301

    Professional photoshoot at the Brewery. Afterwards we'll send you either a pin-up poster of your favourite shot or a photo album. And every campaign backer gets to sign an oak barrel table in the Beer Shop.

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    Pledge CA$ 500 or more About $376

    Campaign-Exclusive Wooden Firehall Brewery Wall Sign, by Labelled Signs & Printing. And every campaign backer gets to sign an oak barrel table in the Beer Shop.

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    Pledge CA$ 600 or more About $452

    A Firehall Brewery Party, delivered to where ever you desire! (Well, we need to follow all applicable laws, and preferably you desire us to be within a hundred kilometres of Oliver). We'll bring most of what'll be needed for a good time, including barbeque foods and live music. Contact us for more details. If you need us to travel farther than 100km from Oliver, we can surely negotiate a win-win situation. Camping is always an option. And every campaign backer gets to sign an oak barrel table in the Beer Shop.

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    Pledge CA$ 700 or more About $527

    Custom Barstool permanently seated at the bar in your honour. We'll collaborate on a design, you can sign/design it, and we'll stick a plaque on it with your name, preferred "title" (ex: Buzz Engineer) and your favourite beer quote. And every campaign backer gets to sign an oak barrel table in the Beer Shop.

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    Pledge CA$ 800 or more About $602

    Discover Brewing! Join us for a day brewing beer with the Beer Department. Contact us for more details. Includes one-night paid accommodation in Oliver. Travel expenses not included. And every campaign backer gets to sign an oak barrel table in the Beer Shop.

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    Pledge CA$ 900 or more About $677

    Back Alley Concert All-Night Experience for Two. Pick one of our 3 Summer Concerts at the Old Firehall, and you'll get: Dinner at Pappa's Firehall Bistro, 2 concert tickets, premium seating, the option to tap that night's cask, autographed album/merch from that night's band, late-night appies after the concert at Pappa's, and private shuttle to your included accommodation that night in Oliver. Travel expenses not included. And every campaign backer gets to sign an oak barrel table in the Beer Shop.

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    Pledge CA$ 1,500 or more About $1,129

    Customized Oak Barrel-End Firehall Brewery Neon Bar Sign, by Labelled Signs & Printing. And every campaign backer gets to sign an oak barrel table in the Beer Shop.

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    Pledge CA$ 2,000 or more About $1,505

    Your own private cask event! We'll close the Beer Shop early so you and up to twenty friends get the whole place to yourselves. We can plan the cask recipe together in advance, and you'll get the chance to hammer the tap in to kick off the evening! We'll also provide appies and live acoustic music. Accommodation and travel expenses not included. And every campaign backer gets to sign an oak barrel table in the Beer Shop.

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    Pledge CA$ 3,000 or more About $2,258

    Design your own recipe with us, and we’ll brew and name it together! It will be released as an official Firehall Brewery seasonal. Contact us for more details. Includes two-night’s paid accommodation in Oliver. Travel expenses not included. And every campaign backer gets to sign an oak barrel table in the Beer Shop.

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Funding period

- (30 days)