Project image
)}
S$ 1,788
pledged of S$ 50,000pledged of S$ 50,000 goal
41
backers
30days to go

All or nothing. This project will only be funded if it reaches its goal by Fri, May 24 2019 6:58 PM UTC +00:00.

FireStarters Pte LtdBy FireStarters Pte Ltd
First created
FireStarters Pte LtdBy FireStarters Pte Ltd
First created
S$ 1,788
pledged of S$ 50,000pledged of S$ 50,000 goal
41
backers
30days to go

All or nothing. This project will only be funded if it reaches its goal by Fri, May 24 2019 6:58 PM UTC +00:00.

About

 (what is OCCAM?) 

"Occam's Razor" is the problem-solving principle that essentially states that "simpler solutions are more likely to be correct than complex ones".  We've adopted it as one of the core principles in our design philosophy, hence it was only fitting to name the project after it.  

 (the story) 

We searched everywhere for a cable that was designed to be used while our phone is in landscape mode, and quickly came to the realization that it simply didn't exist

Conventional charging cables interfere with our instinctive phone cradling position, they were not designed to keep you plugged in while you immerse yourself in your phone's many entertainment offerings.

We knew we had to change the convention to bring back intuition. We knew we had to design a cable with versatility in mind. And we knew we had to make a cable designed to make our lives simpler by being the ONLY CABLE YOU'LL EVER NEED.  

 (change the convention to bring back intuition) 

We've all been there, a charging cable plugged in while we are actively engaged on our phones. Our hands awkwardly adjust to get a firm grip on the phone, while the cable sticks out from the side, and rubs against the side of our fingers to remind us of it's existence . 

With BAR, problem solved.

 (unseen, unnoticed) 

Part of our video campaign, we went all out to make sure that the product is barely seen, with the charging setup barely felt. That will be the experience when end-users equip their phones with BAR, an experience that just makes sense. No compromises when it comes to mobile gaming/entertainment.

 (versatility in mind) 

Let's be real, you're not going to be plugged in 100% of the time. So what do you do with the cable that came with BAR? Answer: have it charge every possible mobile peripherals that you have. Start the de-clutter process, have one LINK to charge them all (we're big LOTR fans). 

 (only cable you'll ever need) 

We're very dead serious about this. While other campaigns only provide up to 2 magnetic tips, 6 ADAPTs are included in every package. We want to define charging habits, and giving end-users enough ADAPTs will be the only way to do so. So begin the adaptation process, and have only one cable for all your devices.

 (good design is design that works) 

Quality assurance is one of our top priorities. We went through multiple factories to produce our prototype, and have found the right factory that satisfies all of our requirements. They are skilled, reliable, certified by international bodies for safety, meticulous with QC protocols, and most importantly incredibly qualified for the job.

 (built to last 

Every feature packed into our cable are of the highest quality the industry has to offer. In line with our mission to change your charging habits, we designed a product that is built to last. Premium nylon braided cables coupled with a tapered neck design to ensure over 50,000 bend cycles, ensures that the cable will last through every twist and turn. 

 (naked or covered? 

Both. The rubber neck with multiple bend points of BAR, ensures that it will fit with or without a case. Coupled with a full length nano-suction gel pad, BAR will stay flat on the back, and firmly on.

(stick on, stick off)  

(both side is the right way in)  

 (3's a party 

We're three individuals with years of experience working in product design and manufacturing industry, each with wildly different design philosophy/style, and complementary skill-sets. 

                                                                                                 Also, close friends for almost a decade.

 This is only the beginning for us. We hope with the momentum gained from this campaign, we will be able to create and bring a wide array of products into the world. For our next project code/name PACK, we want to design and build a whole array of product that will be compatible with BAR & LINK  - one of them being a fast charging power-bank that will snap on to your existing BAR.

Code/Name "PACK"

Risks and challenges

We are highly dedicated and motivated individuals, prepared to stay in China throughout the manufacturing process, to ensure every step of the journey is as smooth as possible. We know what we're doing, and you should have no worries that we will deliver what we promise.

With our extensive experience in the design and manufacturing sector, we know of all the possible setbacks and challenges that we could encounter, and have contingency plans in place, should any arise.

Should there be any manufacturing hiccups encountered along the journey, we promise to deal with it in full transparency, and you as our supporters will always be informed of our progress.

As for logistics, we aim to fulfill all orders worldwide without any issues. However, one of the challenges that we may face is custom delays and import duties - something that we don't have full control of. We will ensure everything from our end is razor smooth to minimise the risk of this happening.

Thank you for your support! If you have any questions, feel free to e-mail us at support@firestarters.biz

Cheers!

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  1. Make a pledge without a reward

    S$
    About $15
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  2. Select this reward

    Pledge S$ 19 or more About $14

    [EARLY] ADAPT + LINK

    EARLY BACKER SPECIAL
    | 40% off retail price |

    START THE DE-CLUTTER PROCESS, ONE LINK TO CHARGE THEM ALL.

    You can select your choice of ADAPT, during the fulfillment survey stage.

    Includes:
    • LINK
    • ADAPT
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    Estimated delivery
    Ships to Anywhere in the world
    Limited (493 left of 500) 7 backers
    S$
    About $14
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  3. Select this reward

    Pledge S$ 29 or more About $21

    [EARLY] BAR + LINK

    EARLY BACKER SPECIAL
    | 40% off retail price |

    STAY PLUGGED IN, WITH COMFORT MAXIMIZED.

    You can select your choice of BAR, during the fulfillment survey stage.

    Includes:
    • BAR (usb-c or lightning)
    • LINK
    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited (491 left of 500) 9 backers
    S$
    About $21
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  4. Select this reward

    Pledge S$ 39 or more About $29

    [EARLY] OCCAM COLLECTION: VOL 1

    EARLY BACKER SPECIAL
    | 40% off retail price |

    MATCH PRACTICALITY WITH SIMPLICITY.

    You can select your choice of BAR & ADAPT, during the fulfillment survey stage.

    Includes:
    • BAR (usb-c or lightning)
    • LINK
    • ADAPT
    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited (476 left of 500) 24 backers
    S$
    About $29
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