No Fools, Only a Special Gift for Our Champions
When you run a Kickstarter project, you get a lot of advice to constantly message people, cross-promote other campaigns, and set new stretch goals to hype your audience. We haven’t done too much of that because we believe in the golden rule: treat others like you want to be treated. We want to inspire, educate, entertain, and inform. That same belief makes us want to share some history and stories with you—and then a gift.
This whole thing started because we really liked some vintage cast iron pans. Vintage pans come in all shapes and sizes, but certain ones have become collector’s items because they’re rare. Rarity doesn’t make something special, but they’re related. Something becomes special because it has extra meaning.
With vintage cast iron pans, collectors look at the marks and logos and how they changed over time—which tell a story of when the pans were made, where they were made, and what processes were used. Here’s a few examples:
Making Something Special for Our Earliest Fans
We are deeply appreciative of our earliest supporters and fans—you've helped us come so far and so fast. The Field Skillet is special to us because we did it as brothers and we put one of our family names on it. We're making a fantastic tool that will last forever. And now: we're going to make every pan for our Kickstarter supporters rare.
You are our champions. By spreading the word on Facebook, telling friends, and sending emails you've made this all possible. In the Field family, there is an old mark that contains a stalk of wheat. Ben Barry, our designer, brought it into the identity of the Field Company as a secondary mark—something to be used only occasionally.
The laurel wreath is a symbol of champions. You are our champions—and we are going to bend and curve our mark to be reminiscent of a laurel wreath just for you. We're going to add it, subtly and distinctively, only to pans for our Kickstarter backers and it will never appear in the same way again. We're in the process of finalizing the design and looking forward to sharing it.
Bigger Ambitions: an American Brand Built by the Internet
We hope that this is just the beginning of our story and a set of products that gain meaning over time. We've gone from a humble project—to a project with an incredible base of champions. And now it's time for us to get to work building the business, which we hope becomes an iconic American brand—made possible by the Internet.
To you, our earliest supporters, we ask for your help to push these last few days of the campaign and help us crack $1M. This will firmly set the foundation of a thing we hope lasts many years—and if we're lucky, generations.
To help, please share one of these two links on Facebook and by email:
A Few Friends We've Met Along the Way...
While we're sharing family stories... Stephen spent a couple summers in Alaska working as a salmon fisherman where he got a firsthand look at the commercial fishing industry—the good, the bad, and the ugly. Traveler Terpening has been a sustainability-focused commercial fisherman in Alaska for 20 years. He's doing it right and he wants to be your direct fisherman. He takes all the extra steps that make for a product far superior to what you will find in a store. Check him out:
Developing the Field Skillet, we spent a lot of time thinking about heat. We used a number of different measurement tools. When the folks from Meater reached out, we were intrigued with their product. In particular, the fact that it's a normal thermometer, but it also has an ambient heat sensor on the end. If you're into precision cooking and like going long, low, and slow (like barbecue at home), this might be for you:
*Footnote: the marks on the vintage pans are courtesy of the wonderful Book of Griswold & Wagner by David G. Smith and Chuck Wafford.