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A modern handbag brand grounded in expert craftsmanship. The perfect balance between sculptural shapes and practical details. #youdeserveabetterbag
A modern handbag brand grounded in expert craftsmanship. The perfect balance between sculptural shapes and practical details. #youdeserveabetterbag
60 backers pledged $16,149 to help bring this project to life.
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FERAL | Modern & Versatile Luxury Handbags. Made in USA.

$16,149

60

Our Mission: 

F E R A L is a woman owned independent designer accessory brand based in Seattle, WA. 

After years of hunting for the perfect leather backpack, and having over a decade of experience designing handbags - I decided to combine my passions for elevated leathergoods & sustainability and launch a new brand called F E R A L. 

I started out on a mission to prove that luxury handbags could be ethically made in the USA. F E R A L is a mindful response to calm the noise of modern day life by surrounding oneself with beautifully made, intentional things. F E R A L means a return to a natural state, something that is good for all of us as humans to strive toward. 

Designed in Seattle and ethically made in LA, our elevated leather goods collection reflects the passion and skill of our American artisans and is 100% USA made. We are passionate about premium craftsmanship, ethical manufacturing and giving back to the community. 

We recently launched 5 styles in black and are now eager expand our line and need your support. With this crowdfunding campaign we plan to update two of our most popular handbag styles, move our production to one of the top factories in NYC and add gorgeous new colors into the line (we've previously only made bags in black). 

With your support we can bring all of these exciting ideas to life! 

We design premium quality handbags mindfully designed to simplify your everyday, beautiful enough to add elegance to errands, and smartly organized so you’ll never dig for your keys again. Who says you can’t have it all? 

American Made. Accessibly Priced. Luxury for All. 

Backstory: 

I have worked in the fashion industry for over 12 years, and have experience designing and manufacturing handbags all over the world. My passion for luxury handbags and frustration of lack of practical, versatile yet high quality handbags led me to create and launch a US made label that does things differently. Modern women deserve a premium quality handbag that can keep them highly organized and keep up with their busy lives. Those bags should also be manufactured in an honest and responsible way. 

I am a mother of two awesome boys, in addition to designing and running F E R A L. As a working mother, I need everything in my life to be as efficient and versatile as possible. No hunting for my phone or switching bags to go to dinner. I need a handbag that looks great, can handle being in the rain and goes with everything. I couldn't find one on the market, so I designed one.

We only partner with manufacturers who maintain the highest level of craftsmanship and ethical working practices. Our bags are made in small batches in the same sample rooms as premium designer labels. A portion of every single bag sold at retail is donated to help foster children in the PNW.  

Project Outline:   

  • Our Mission
  • Backstory
  • Brand Values
  • Collection
  • Materials
  • How It's Made
  • Rewards
  • Why We Need Your Help
  • Funding Breakdown 
  • Thank You from Founder
  • Collaborators

Brand Values: 

Ethically American Made. Premium Quality Craftsmanship. Modern Versatility.

Our entire manufacturing process is both traceable and transparent.
Our entire manufacturing process is both traceable and transparent.
Our handbags are made in the same place as high end labels.
Our handbags are made in the same place as high end labels.
Finally a handbag that can keep up with everyday life.
Finally a handbag that can keep up with everyday life.

Our Collection: 

Meet the girls! They're dynamic individuals just like the women who wear them. Each style has been thoughtfully designed to include details to keep your keys & phone close at hand and your hands free. Many of the bags can be worn multiple ways for maximum wardrobe versatility.

No. 1 'Halfmoon' Medium Shoulder Bag
No. 1 'Halfmoon' Medium Shoulder Bag
No. 1 - Inside View
No. 1 - Inside View
"Where did you get that bag?"-Everyone
"Where did you get that bag?"-Everyone

Don't let the sleek exterior fool you, this capacious bag has a slim silhouette but more pockets than you'll have items for. 

Features Include:

Exterior - 

  • Adjustable leather snaps for maximum strap versatility
  • Front zippered pocket
  • Back slip pocket with magnetic closure

Interior - 

  • Large zippered back tech pocket with light foam padding
  • Two deep slip pockets perfect for glasses or smart phones
  • D-ring great to clip your keys onto - never hunt for your keys again
  • Strong magnetic top closure
  • Bright yellow lining in our signature eco-twill fabric. An awesome blend of organic cotton and recycled PET. Keeping water bottles out of landfills never looked so bold. 

Dimensions - 

  • Body dimensions approx: 10 3/4" x 11 3/4" x 2"
  • Adjustable Strap Drop approx: 18 1/2"-23 1/2"
No. 2 'Link Wallet'
No. 2 'Link Wallet'
Yes, it is also a wristlet. We know, mind blown.
Yes, it is also a wristlet. We know, mind blown.
"Where did you get that cool wallet?" - Everyone
"Where did you get that cool wallet?" - Everyone

Features Include:

Exterior - 

  • Approx 9 1/2" chain with silver clip
  • Top zipper closure with signature ring pull

Interior - 

  • Unlined leather interior
  • 3 credit card slots

Dimensions - 

  • Body dimensions approx: 3 1/4" x 5" x 1/4" 

For our No 3. Early Bird ($350) & Kickstarter ($375) rewards you will be purchasing one of our signature collection styles as pictured below in Black. 

*NOTE* We will be updating the style to have a top handle and detachable crossbody strap, in addition to offering it in new colors powder blue and tan in 2019. If you are interested in the updated version, we suggest you purchase the F E R A L Future reward, which is further detailed in the "Rewards" section below (sketches and images of new colors are provided). 

No. 3 'Double-Take' Crossbody Bag
No. 3 'Double-Take' Crossbody Bag
No. 3 worn as a belt pack
No. 3 worn as a belt pack
No. 3 - Inside View
No. 3 - Inside View
No. 3 Double-Take features
No. 3 Double-Take features

Features Include:

Exterior - 

  • Front slip pocket (holds iPhone 6, 7, 8, X not plus)
  • Double top zipper closure with signature ring pulls
  • Adjustable strap length with leather covered snaps
  • Two tone strap - underside is a rich tan color

Interior - 

  • Two separate body compartments, each with it's own slip pocket
  • Bright yellow lining in our signature eco-twill fabric. An awesome blend of organic cotton and recycled PET. Keeping water bottles out of landfills never looked so bold. 

Dimensions - 

  • Body dimensions approx: 8" x 8" x 2 3/4"
  • Adjustable Strap Drop approx: 18 1/4" - 23 1/2"

 For our No 4. Early Bird ($225) reward you will be purchasing one of our signature collection styles as pictured below in Black. 

We will be updating the style to in new colors powder blue and tan in 2019 (black will also still be offered). If you are interested in the updated version, we suggest you purchase the No. 4 Handsfree Phone Sling ($245) reward, which is further detailed in the "Rewards" section below (sketches and/or images of new colors are also provided). 

No. 4 worn as a belt bag
No. 4 worn as a belt bag
No. 4 'Handsfree Phone Sling'
No. 4 'Handsfree Phone Sling'
No. 4 'Handsfree Phone Sling' Strap Clipped as Belt Bag
No. 4 'Handsfree Phone Sling' Strap Clipped as Belt Bag
No. 4 - Inside View
No. 4 - Inside View
No. 4 Handsfree Phone Sling Features
No. 4 Handsfree Phone Sling Features

Features Include:

Exterior - 

  • Zipper closure with signature ring pull
  • Front slip pocket features leather covered snap closure
  • Adjustable strap for maximum versatility - wear this as a crossbody, a neck wallet, or a belt bag. 
  • When not being worn as a belt bag, the d-ring on bottom of bag works great to hold your sunnies while in a dressing room or at brunch. Just slip one arm of the glasses through and go handsfree. 

Interior - 

  • Bright yellow lining in our signature eco-twill fabric. An awesome blend of organic cotton and recycled PET. Keeping water bottles out of landfills never looked so bold. 

Dimensions - 

  • Body dimensions approx: 6 5/8" x 4" x 1" 
  • Adjustable strap drop approx: 24"-36" adjustable. As a belt bag fits up to a 37" waist. 

Materials:

Only the best:

  • Italian nappa calf leather
  • Eco-Twill fabric lining (blend of organic cotton and recycled PET)
  • High polish quality zippers
  • Hardware components sourced from American companies

We use premium Italian Nappa Leather for all of our styles. Our leather is sourced from a tannery that uses only 100% European origin cow leather that is a by product of the meat industry. We love that we can use a high quality leather that does not contribute to global deforestation and helps utilize all of the animal so nothing is wasted. 

All of our handbags are lined in eco-twill fabric, a blend of organic cotton and recycled PET. This wonderful fabric looks great and keeps plastic bottles out of landfills. 

Every single detail in our line has been mindfully sourced from other US businesses: from our care labels & packaging to hardware and the cording used on our drawstring dust-bags has been sourced and/or made in America. Why does this matter? Firstly, it keeps our carbon footprint low, instead of shipping components back and forth all over the globe to manufacture, they are shipped once to our US factory where they are made into our beautiful bags. Secondly, by partnering with a network of domestic partners, we're intentionally investing in US communities, supporting artisans and the art of leather working in the US. 

Live in a rainy state? No worries, our fine grain Italian nappa leather is naturally water repellant and can handle a little drizzle. Got soaked? Wipe it off with a towel and let it air dry. You'll be amazed at what a well made bag can handle. 

How It's Made: 

Our handbags are made by hand, in small batches in some of the most skilled sample rooms in the US. Our artisans have been working with leather for many years, sometimes even across family generations and they are passionate about what they do. 

The leather panels are hand cut from carefully selected hides, the snaps are covered in leather by hand, and the edges are polished twice before they are painted. These artisanal details are indicative of a luxury leather product, and you can see the quality and attention to detail in every stitch. These behind the scenes shots are taken from our LA factory: 

Behind the scenes making of No. 2 Link Wallet at our LA factory.
Behind the scenes making of No. 2 Link Wallet at our LA factory.

Rewards:

100% Wool Berets - Powder Blue, Black, Heather Charcoal, Yellow and Light Camel
100% Wool Berets - Powder Blue, Black, Heather Charcoal, Yellow and Light Camel
Drawstring Logo Backpack 100% Made in Seattle - F E R A L Yellow
Drawstring Logo Backpack 100% Made in Seattle - F E R A L Yellow
Limited Edition Postcard Set (5 randomly selected postcards in logo envelope)
Limited Edition Postcard Set (5 randomly selected postcards in logo envelope)

EXCLUSIVE KS STYLE! Limited edition Kickstarter green colorway. 

This hand beaded beauty is made to order in our Seattle studio, and takes over 20 hours to make. We use over 2,000 acrylic beads and fishing line, as well as traditional hand beading techniques to make these clever, head turning little handbags.They're large enough to hold your smart phone and a few essentials (keys, lipstick, credit card case), and the semi-transparent beads make for an organizational incentive.  

*EXCLUSIVE* No. 6 in KickStarter Green!
*EXCLUSIVE* No. 6 in KickStarter Green!
NEW COLORS No. 4 Will be updated in two new colors for 2019!
NEW COLORS No. 4 Will be updated in two new colors for 2019!

Prototype images for color reference of powder blue and tan:  

No. 4 in Powder Blue (strap will feature same adjustability as collection style)
No. 4 in Powder Blue (strap will feature same adjustability as collection style)
No. 4 in new color "Tan" (strap will feature same adjustability as collection style)
No. 4 in new color "Tan" (strap will feature same adjustability as collection style)
DESIGN UPDATE & NEW COLORS No. 3 gets a fresh update for 2019!
DESIGN UPDATE & NEW COLORS No. 3 gets a fresh update for 2019!

The below two handbag images are for leather color reference of powder blue and tan. This reward's design will be updated to include a top handle and detachable crossbody strap as shown in sketch below the photos. This will be a NEW STYLE update of No. 3!

NEW COLOR REFERENCE No. 3 in Powder Blue (design updated per sketch below)
NEW COLOR REFERENCE No. 3 in Powder Blue (design updated per sketch below)
NEW COLOR REFERENCE No. 3 in Tan (design updated per sketch below)
NEW COLOR REFERENCE No. 3 in Tan (design updated per sketch below)

New Features Include:

Exterior - 

  • Front slip pocket (holds iPhone 6, 7, 8, X not plus)
  • Double top zipper closure with signature ring pulls
  • Detachable, adjustable crossbody strap
  • Top handle for ladylike carry option

Interior - 

  • Two separate main body compartments
  • Lined in pig suede* (colors TBD)
  • Slip pocket

*If suede lining is too costly, bags will be lined in signature eco twill fabric (colors TBD) like original collection. Backers will be advised if lining cannot be suede before bags are made.

Dimensions - 

  • Body dimensions approx: 8" x 8" x 2 3/4"
  • Adjustable Strap Drop approx: 18 1/4" - 23 1/2"

Why We Need Your Help: 

F E R A L is ready to expand our line. We’re eager to introduce new colors to our existing popular styles, and add new designs into the collection. We need your help to scale our dream and bring our vision of luxury handbags made in USA to the next level. 

We started manufacturing in an LA factory that got too big to handle our small quantities and maintain our high quality standards. US manufacturing is extremely costly, and the funds we raise will allow us to move to a NYC supplier that is ready to partner with us to grow the business. 

We are confident in their capabilities and are eager to start making design updates to popular styles No. 3 & No. 4 (We've offered a few rewards for these new colors including - No. 3 "F E R A L Future" ($475) reward option and "No. 4 Handsfree Phone Sling" ($245) reward option). By supporting us you are making these new colors and style updates possible, as well as getting yourself an amazing limited edition style before anyone else!

If we reach our stretch goal we will also finally be able to add a new style into our collection! (Truth: Editing the line to only 5 leather styles was one of the hardest things I've ever had to do as a designer) We have amazing ideas that need to be brought to life & with your help we can make them a reality (We even included an award that applies a 20% discount to our future styles so you can get a deal on the future styles as well!)

Funding Breakdown:

Funding Goal -$16,000

  • $6,000 per style (x2) to make patterns, first proto samples and production dies at our new NYC factory (we've already paid a $5,000 deposit so we only need another $7,000)
  • $2,000 to buy remaining leather, zippers, hardware and lining material for production (luckily I already bought a lot of what we'll need for this so the additional need is low)
  • $7,000 produce approx 20 pc of No. 3 & No. 4 in colors. You heard us right, something other than black. Can you tell how excited we are to finally offer these bags in yummy colors like powder blue and tan in 2019?! Let's do this!

We made prototypes of No. 3 and No 4 in tan and powder blue, we're loving how they look, and are eager to expand the line to include these new shades: 

Funding our goal will allow us to make No. 3 in *new color* Tan
Funding our goal will allow us to make No. 3 in *new color* Tan
Funding our goal will allow us to make No. 4 in *new color* Powder Blue
Funding our goal will allow us to make No. 4 in *new color* Powder Blue

Stretch Goal - $32,000

  • *NEW STYLE* If we surpass our financial goal and are able to re-sample and produce No. 3 & No. 4 in colors, let's go for broke and introduce an insanely amazing new style No. 7. The line needs a medium sized flat bag with a top handle. We know it, you know it. Let's get together and make this happen!
  • $6,000 to develop a first pattern, first proto sample and production dies for style No. 7.
  • $3,000 for production materials including leather, lining, zippers & hardware elements. 
  • $7,000 produce approx 20 pc No. 7. 

If we make our initial goal, sketches for the new style will be added to this page, as well as new rewards to get you excited about what is coming next! 

Thank You: 

I would like to offer a sincere and heartfelt thank you for helping me prove that fewer, better quality things have a place in this fast paced, modern world. 

It is humbling to see the positive impact my dream of building an ethical American luxury brand has had on so many, and I am truly grateful for this experience. 

Thank you for believing in me and in F E R A L and together let's change the world, one beautiful handbag at a time! 

Collaborators: 

I would also like to recognize and thank the local talent I partnered with to bring this campaign to life. If you are a creative in the PNW I highly recommend you reach out to these amazing, humble, talented individuals. I am forever grateful for their contributions:

Photography - Anna Hoychuk (https://annahoychuk.photoshelter.com/index)

Videography & Photography- Abby Hagan (https://abigailhagan.com/) 

Model- Natalie (Inquiries contact: schnellemedia@gmail.com)

Risks and challenges

I have worked as a designer in the fashion industry for over 12 years. During that time I've encountered numerous obstacles during the production stage, and there's always a possibility that suppliers will not fulfill orders on time. I am working with a professional factory and suppliers that have many years of experience. Please be assured that I am a professional and experienced designer with the knowledge and resources to resolve almost any issues that may occur, and I will try to avoid any delays.

However if there are any unforeseen circumstances cause us delay, I will absolutely keep an honest and open dialogue with all my backers so you know what to expect. Thank you for believing in me!

Duty/VAT charges: If you live outside of the US, you will be responsible for any applicable duty/VAT charges.

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Support

  1. Select this reward

    Pledge $25 or more About $25

    F E R A L Founder

    Your name will be listed as one of our generous contributors on a special page of our website.

    Includes:
    • Street cred as a supporter of female creatives
    • Everyone will know you support made in USA
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  2. Select this reward

    Pledge $40 or more About $40

    Founder + Limited Edition Postcard Set

    Limited Edition Set of 5 Custom Printed Postcards & mention on our website with founder reward.

    Includes:
    • F E R A L Founder Reward
    • 5 Beautiful Postcards
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    Limited 3 backers
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    Pledge $75 or more About $75

    Founder + Wool Beret + LE Postcard Set

    *Custom Combo* Get a shout out on our website as a generous contributor, a set of 5 limited edition postcards featuring our custom artwork and photography, and a 100% wool beret in one of our 4 amazing colors.

    Includes:
    • 5 LE Postcards in Custom Envelope
    • F E R A L Founder Reward
    • Gorgeous Wool Beret (color to be selected after campaign)
    • $11 off retail price ($84)
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    1 backer
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  4. Select this reward

    Pledge $95 or more About $95

    F E R A L Founder + Drawstring Backpack

    Get a shoutout as a generous contributor on our website + one of our signature yellow drawstring backpack dust-bags.

    Includes:
    • Street cred as a supporter of female creatives
    • Yellow Eco-Twill fabric drawstring backpack
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  5. Select this reward

    Pledge $100 or more About $100

    No. 2 Link Wallet

    Italian leather chain wallet, 100% made in USA.

    Includes:
    • Black Nappa Leather
    • Silver Hardware
    • Can be worn as a wristlet, or clipped on larger bag or jeans!
    • Unlined, 3 credit card slots
    • $50 off retail price ($150)
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    Limited 13 backers
    $

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  6. Select this reward

    Pledge $195 or more About $195

    KickStarter Green No. 6

    CUSTOM COLOR FOR KICKSTARTER!
    Handmade beaded bag in KickStarter green!

    Includes:
    • Hand-beaded top handle bag.
    • $50 off retail price ($245)
    • 2,000 acrylic beads and 20 hours of labor.
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    Limited 0 backers
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  7. Select this reward

    Pledge $225 or more About $225

    *Early Bird* No. 4 Handsfree Phone Sling

    One of our most popular styles available in limited quantity for our early backers!

    Includes:
    • Black Nappa Leather
    • Silver Hardware, Signature Yellow Lining
    • $70 off retail price ($295)
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    Limited 1 backer
    $

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  8. Select this reward

    Pledge $245 or more About $245

    No. 4 Handsfree Phone Sling

    Italian leather micro crossbody bag, 100% made in USA.

    Includes:
    • NEW COLORS! Choose from powder blue, black or tan.
    • Silver hardware, lining colors to be confirmed after campaign.
    • $50 off retail price ($295)
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    2 backers
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  9. Select this reward

    Pledge $375 or more About $375

    No. 3 Double-Take Round Crossbody Bag

    Italian leather crossbody bag, 100% made in USA.

    Includes:
    • Black Nappa with Tan Nappa Leather Trim
    • Silver Hardware, Signature Yellow Lining
    • $125 off retail price ($495)
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    Limited 2 backers
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  10. Select this reward

    Pledge $425 or more About $425

    No. 1 Halfmoon Medium Shoulder Bag

    Italian leather handbag, 100% made in USA.

    Includes:
    • $175 savings off retail price ($595)
    • Black Nappa with Tan Nappa Leather Trim
    • Silver Hardware, Signature Yellow Lining
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    Limited 0 backers
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  11. Select this reward

    Pledge $750 or more About $750

    No. 1 Halfmoon + No. 3 Double-Take

    Two handbags are better than one. This is an insane deal that barely covers the cost of manufacturing but is a reward for the true F E R A L collector who wants them all!

    Includes:
    • Black Nappa with Tan Nappa Leather Trim
    • Silver Hardware, Signature Yellow Lining
    • No. 1 Halfmoon bag
    • No. 3 Double-Take bag
    • $325 off retail ($1090 total MSRP value!)
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    Limited 1 backer
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    Pledge $1,500 or more About $1,500

    F E R A L Experience

    Although we cannot reimburse you for flight + accommodations, our founder will take you to lunch at a modern Seattle restaurant; where you can get behind the scenes insight into our design & development processes and she'll any questions you may have. You will also receive a signed illustration of one of our launch collection handbag styles.

    Includes:
    • Lunch at a popular Seattle restaurant
    • Signed illustration of signature handbag style
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    Pledge $6,000 or more About $6,000

    Custom Handbag Design

    Want to be a handbag designer or have a great idea and need a little help? Our founder will design you a custom handbag, and have a sample made of the bag for you to own. You can name it after yourself, or use it for your own company. You will own the custom design & can do with it what you wish!

    Includes:
    • Custom hand illustration of handbag design
    • One sample of custom handbag design
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    1 backer
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  14. Reward no longer available

    Pledge $350 or more About $350

    *Early Bird* No. 3 Double-Take Bag

    Limited amount of these available in black for shipping before Christmas 2018!

    Includes:
    • Black Nappa with Tan Nappa Leather Trim
    • $145 off retail price ($495)
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    Reward no longer available 5 backers
    $

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  15. Reward no longer available

    Pledge $400 or more About $400

    *Early Bird* No. 1 Halfmoon Bag

    Limited quantity available for early bird buyers, will ship before Holidays/Christmas 2018!

    Includes:
    • Black Nappa with Tan Nappa Leather Trim
    • Silver Hardware, Signature Yellow Lining
    • $195 off retail price ($595)
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    Ships to Anywhere in the world
    Reward no longer available 4 backers
    $

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  16. Reward no longer available

    Pledge $475 or more About $475

    F E R A L FUTURE No. 3 Round Bag

    NEW COLORS in Round Crossbody No. 3! Powder Blue and Tan will be produced (choose color after campaign ends). We'll also give you a promo code for 15% off future purchases at FERALFERAL.com (good for 1 year).

    Includes:
    • Italian Nappa Leather
    • Silver Hardware, Eco Twill lining (colors TBD)
    • Promo code for 10% off purchases at FERALFERAL.com
    • $35 off retail price ($515)
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    Reward no longer available 1 backer
    $

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Funding period

- (35 days)