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Meet FEND.
The foldable bicycle helmet designed for the city rider.
Meet FEND. The foldable bicycle helmet designed for the city rider.
Created by
504 backers pledged $52,406 to help bring this project to life.

Support

  1. Select this reward

    Pledge US$ 5 or more About US$ 5

    FRIENDS OF FEND

    We appreciate your support! You will receive exclusive backer updates as part of the FEND family.

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    12 backers
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  2. Select this reward

    Pledge US$ 25 or more About US$ 25

    FEND GRAPHIC TOTE

    -Pledge $25 or more and receive a FEND tote and exclusive backer updates as part of the FEND family.

    -Color options: black tote/white graphic, black tote/pink graphic

    Free Shipping in the US

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    3 backers
    $

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  3. Select this reward

    Pledge US$ 89 or more About US$ 89

    #3 FEND EARLY ADOPTER

    -Receive a FEND helmet at over $30 off ($120 retail value).

    Color options: FEND Matte White or FEND Matte Black

    Free Shipping in the US

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    192 backers
    $

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  4. Select this reward

    Pledge US$ 99 or more About US$ 99

    FEND HELMET + TOTE!

    -Receive 1 FEND helmet and 1 FEND tote for over $45 off ($145 retail value).

    -FEND color options: FEND Matte White or FEND Matte Black

    -Tote color options: black tote/white graphic, black tote/pink graphic

    Free Shipping in the US

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    17 backers
    $

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  5. Select this reward

    Pledge US$ 99 or more About US$ 99

    FEND HELMET + EXCLUSIVE CYCLONES TOTE

    -Receive a FEND x Cyclones collaboration tote plus a FEND helmet ($145 retail value)

    *Cyclones is a social bicycling club that brings great people together through adventures on two wheels. http://cyclones.cc/

    Color options: FEND Matte White or FEND Matte Black

    Free Shipping in the US

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    16 backers
    $

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  6. Select this reward

    Pledge US$ 159 or more About US$ 159

    FEND DUO PACK #2

    -Receive 2 FEND helmets for you and one lucky friend/family member. Over $80 off ($240 retail value).

    Color options: FEND Matte White or FEND Matte Black

    Free Shipping in the US

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    44 backers
    $

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  7. Select this reward

    Pledge US$ 289 or more About US$ 289

    SHARE THE LOVE!

    -Receive 4 FEND helmets for you and your friends or family at over $190 off ($480 retail value)

    Color options: FEND Matte White or FEND Matte Black

    Free Shipping in the US

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    Ships to Anywhere in the world
    6 backers
    $

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  8. Select this reward

    Pledge US$ 300 or more About US$ 300

    UNLOCK NYC!

    BIKE TOUR AND POCKET GUIDE OF OUR FAVORITE SPOTS!

    -Have you ever wanted to bike around the city, but weren't sure where to stop for lunch, or where the nearest park was? Follow us on a bike tour of NYC led by FEND CoFounders. Included will be your very own FEND pocket guide to biking in NYC listing all of our favorite spots (including places to eat, parks, museums, and hidden gems)!

    -Receive one FEND helmet, a personalized FEND tote, and A personalized travel bag.

    Color options: FEND Matte White or FEND Matte Black

    Free Shipping in the US

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    1 backer
    $

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  9. Select this reward

    Pledge US$ 500 or more About US$ 500

    HANG WITH US!

    -Spend the day at FEND HQ and learn more about the creative process. We'll even take you out to dinner at one of our favorite restaurants!

    -Receive one FEND helmet and a personalized FEND tote and personalized travel bag.

    Color options: FEND Matte White or FEND Matte Black

    Free Shipping in the US

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    Ships to Anywhere in the world
    4 backers
    $

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  10. Select this reward

    Pledge US$ 1,100 or more About US$ 1,100

    FEND MULTIPACK!

    -Receive 20 FEND helmets. Up to $1300 off ($2400 retail value).

    Color options: FEND Matte White or FEND Matte Black

    Free Shipping in the US

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    Limited 2 backers
    $

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  11. Reward no longer available

    Pledge US$ 59 or more About US$ 59

    #1 EARLIEST BIRD SPECIAL!

    -Over $60 off for our first 50 backers ($120 retail value)

    Color options: FEND Matte White or FEND Matte Black

    Free Shipping in the US

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    Reward no longer available 50 backers
    $

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  12. Reward no longer available

    Pledge US$ 79 or more About US$ 79

    #2 EARLY BIRD SPECIAL!

    -Receive a FEND helmet at over $40 off ($120 retail value)

    Color options: FEND Matte White or FEND Matte Black

    Free Shipping in the US

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    Ships to Anywhere in the world
    Reward no longer available 100 backers
    $

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  13. Reward no longer available

    Pledge US$ 119 or more About US$ 119

    FEND DUO PACK!

    -Receive 2 FEND helmets for you and one lucky friend/family member. Over $120 off ($240 retail value).

    Color options: FEND Matte White or FEND Matte Black

    Free Shipping in the US

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Reward no longer available 30 backers
    $

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