About this project
For the final week of our Kickstarter campaign, you can donate $25 on behalf of a friend, and we’ll send a contact of your choice one of these great feminist greeting cards. We commissioned four original feminism-themed holiday designs from the very talented Brooklyn-based illustrator Jo Cao. And dang, did she deliver. We love these bright, subversive images, and think they’re sure to add some holiday cheer to anyone in your feminist contacts list.
Starting today, for every $25 you pledge to our Kickstarter in its last week of fundraising, you can send one of these original custom designs to a person of your choice. $25 gets you one card sent, $50 gets you two cards, $75 gets you three, and so on. If you’ve already donated, you can still take part by increasing your donation by $25 or more. The card will read “Happy Holidays from one feminist rabble-rouser to another" and will let your contact know that a donation has been made in their name to Feministing. Simply send us a message on Kickstarter with your contacts’ name and email address, choose the Boot, Computer, Candy Canes, or Feminist card options, and we’ll do the rest. This is on top of any perk you select when you donate.
Thank you to all our amazing backers! You helped Feministing #TimesTen reach its $30,000 funding goal within two weeks, and the numbers keep climbing.
To that end, we've added a stretch goal of $50,000 - that's an additional $20,000 to raise in the second half of our month-long campaign. Every dollar over $30,000 will go to:
- Paying our brilliant contributors (and ourselves!)
- Making our site redesign slicker and stronger
- Sending bloggers to cover relevant conferences and events
- Hosting an epic celebration party in January 2014, which each and every one of you is invited to by donating even $1
- Helping us form a strong, sustainable development structure and get really good at raising funds from other sources
- And if we make it all the way to $50,000 we will use the extra funds to launch a Feministing podcast with the site redesign
Thank you for the support so far! We're so psyched to show you what we have in store for you.
The award-winning site Feministing.com has been a leader in the feminist blog revolution. Over the past 10 years, we've grown to be one of the most widely-read feminist publications ever. We've remained a completely independent media source, and we've had some enormous victories -- thanks in large part to our dedicated readers. But we've been severely under-funded, running the site on a shoestring budget from ad revenue -- plus a whole lot of passion -- in a media landscape where clicks, not feminist ideology, determine a site's earnings.
We’re fundraising to relaunch Feministing and build a sustainable funding model so we can remain independent and on the cutting edge. Building on our decade of success, we’re looking to expand and strengthen our work and bring you Feministing Times Ten: a vibrant online community and activist hub that hosts high-level analysis, reporting, and creative content from a diverse group of grassroots voices.
The money raised will go toward:
Even more dynamic, insightful blog posts and a site redesign that better highlights the varied content we’ve been bringing you for years. Feministing is already more than just a blog, and we want it to continue to grow to be your go-to feminist hub, with a range of clearly-organized content and clear channels for taking action and connecting offline. The new site will have an expanded focus on community features, including a stronger Community platform and comments section, more deeply-edited thought pieces and original long-form reporting on important issues that don't get enough mainstream attention, and an “activists’ hub” with up-to-the-minute information from the grassroots. It'll be way prettier, too.
A growing roster of brilliant, diverse contributors who are compensated for their work. Marginalized folks whose voices need to be heard also often can't afford to write for free. Funding means we can begin to fairly compensate our team for their authentic, incisive analysis and bring on new contributors to continue to expand our coverage of intersectional feminist issues. Being paid will also ensure that our editors will have the time they need to stay on the forefront of feminist thought, work with contributors to strengthen and polish their work, and offer mentorship and support to a new generation of emerging feminist voices.
Laying the groundwork for long-term sustainability. This relaunch is only the beginning. Because we’ve always been operating on a shoestring budget, we've never had the time and resources to create the infrastructure we need to expand and diversify our funding sources. Any additional money we raise from this campaign will go toward building a base of committed donors who can ensure that we’re around for the next 10 years -- and beyond. We believe that a sustainable, nonprofit Feministing is within reach -- we just need a foundation to build from, and this relaunch is our starting point.
We can’t do it without your help. Feministing is a community -- we know the site belongs to all of you and is successful because of your readership and engagement. Now, we’re asking for your support to make the next phase of Feministing a reality. Help us bring you Feministing Times Ten.
We'd like to thank our Fundraising Advisory Board, who are assisting us with this campaign. With their help, we've put together what we think is a really exciting collection of perks. We'd also like to thank June Baby Productions for creating our awesome videos.
Check out our FAQ page for more information about the Fundraising Advisory Board, the history of Feministing, how we plan to use the funds, and a transcript for the video.
Risks and challenges
Feministing has been under-funded for 10 years, and this is not sustainable. Our greatest challenge is to turn a site that's been run on a shoestring budget into a fully funded organization. This site relaunch will give us a base to work off of to ensure Feministing is around for another 10 years or more.Learn about accountability on Kickstarter
A huge thanks goes to our Fundraising Advisory Board for assisting us with this fundraiser. With their help, we've put together what we think are a really exciting collection of perks we hope you'll enjoy. The members of the Fundraising Advisory Board are:
Feministing Editors Emeriti Ann Friedman, Courtney Martin, Samhita Mukhopadhyay, Jessica Valenti, and Vanessa Valenti; Feministing Alums Anna Sterling, Pamela Merritt, and Rebecca Fox; and friends of the site Allison Kilkenny, Aminatou Sow, Anna Holmes, Audacia Ray, Baratunde Thurston, Clara Jeffery, Emily Douglas, Jaclyn Friedman, Jamie Kilstein, Jill Filipovic, Kate Lesniak, Katie Orenstein, Megan Carpentier, Monika Bauerlein, Pat Mitchell, Rachel Sklar, Rebecca Traister, Rinku Sen, Rosario Dawson, and Tanya Paperny.
We're very grateful for all their help and support. We couldn’t have done it without them.
We’d also like to thank June Baby Productions for creating our awesome videos.
Jessica and Vanessa Valenti founded Feministing in 2004 after becoming frustrated with the mainstream movement ignoring young feminist voices. The site quickly gained popularity for offering an sharp, snarky, uncompromising voice for young feminists in the media, and now gets about half a million visitors each month. Over the years, the leadership of the site has changed, and the team of bloggers has grown and become increasingly diverse. Samhita Mukhopadhyay became Executive Editor in 2010 and led the site for three years. Lori Adelman, Maya Dusenbery, and Jos Truitt took on the role of co-Executive Directors in 2013.
A lot! In 2007, we posted a photo from a reader of girls’ underwear being sold at Walmart; the crotch read, "Who needs credit cards?" The story was picked up by the mainstream media, and the product was pulled. Since then, we've seen time and time again how blogging can inspire successful consumer, media, and political advocacy. We’ve helped get racist anti-choice billboards taken down, organized protests about NYC's "rape cops" case, called out sexism in presidential elections, and much more.
By offering smart, accessible feminist analysis of issues important to young people, we’ve helped bring a new generation into the feminist movement. We've heard from tons of readers that the site introduced them to feminist activism. We like to think of Feministing as a gateway drug that gets young folks hooked on feminism, connects them with ways to take action, and encourages them to learn more about a range of intersectional feminist topics. Since 2009, we’ve also been inspiring young feminists in person through our Campus Tour of colleges across the country.
Feministing has lifted up young feminist voices with fresh analysis and perspectives on diverse issues, including trans rights, race and feminism, immigration, state violence, and pop culture. Our bloggers have gotten media appearances and more writing opportunities, allowing them to push their message into the mainstream. Our Community blog, launched in 2008, offers a well-trafficked platform for any member of our community to similarly make their voice heard. The Community blog now hosts more content than our main page and has made Feministing the largest online feminist community in the world.
Feministing won Choice USA's Communication Award in 2007, the Blogger's Choice Award for Best Political Blog in 2009, and the Sidney Hillman Prize for Blog Journalism in 2011.
So the money raised from this campaign will be used to fund a site redesign, pay your bloggers, and “build infrastructure?” How will that break down?
A large portion of the funds will go directly to the site redesign. We are currently taking bids from designers and are expecting to pay around $10,000 for the redesign but it could be more -- we want the best site possible. The remaining money will be used to pay our leadership team for their time as we manage this process and set up a fiscal sponsorship agreement, create materials to apply for foundation grants, convince rich people to give us money, create a better way for our readers to donate, etc. If we reach our funding goal, we should also be able to immediately start paying our crew for their writing and editing work. (Right now, our editors, contributors, and interns gets a small stipend at the end of the year from the money we make from advertising, which is not nearly commensurate to the amount of time and energy they devote to the blog.) Any additional money we raise over our goal of 30,000 will mean more resources we can put into the redesign and building fundraising infrastructure, and the bigger cushion of funds we'll have to pay our dedicated crew as we work our way toward a sustainable future.
We'll update this FAQ as this process continues and give a full accounting of how all the money was spent in the end.
The current Feministing team is a collective made up of more than a dozen editors, contributors, and interns. We’re supported by a large extended family of former editors and contributors. Go to the site to read our bios.
Lori Adelman, Executive Director, Outreach and Partnerships
Maya Dusenbery, Executive Director, Editorial and Operations
Jos Truitt, Executive Director, Development and Policy
Chloe Angyal, Senior Editor
Alexandra Brodsky, Editor
Katie Halper, Editor
Zerlina Maxwell, Contributor
Syreeta McFadden, Contributor
Sesali Bowen, Contributor
Verónica Bayetti Flores, Contributor
Juliana Britto Schwartz, Contributor
Mychal Denzel Smith, Contributor
Gwendolyn Beetham, Academic Feminist Contributor
Suzanna Bobadilla, Feministing Five Contributor
Courtney Baxter, Community Intern
Dahlia Grossman-Heinze, Social Media Intern
Jessica Valenti, Co-Founder and former Executive Editor
Samhita Mukhopadhyay, Former Executive Editor
Vanessa Valenti, Co-Founder and former Managing Editor
Ann Friedman, Former Editor
Courtney Martin, Former Editor
Miriam Pérez , Former Editor
Eesha Pandit, Former Contributor
Anna Sterling, Former Contributor
Shark-Fu, Former Contributor
goddess jaz, Former Contributor
Professor Foxy, Former Contributor
Rose Afriyie, Former Contributor
Feministing has been around for ten years, which means that we've been blogging since before it was cool. Cause it's clearly the coolest thing in the world now. And we do it on a shoestring budget. We do it because we love it. We do it because we believe in this work. But it's not our full time job. We write after work, before work, instead of sleeping, in the bathroom, or when we think our bosses aren't looking.
(I barely have any time left to make my Virginia Wolf dioramas.)
We love this work and with your support we've had enormous success in the last ten years: we helped bring down racist, anti-choice billboards; organized protests; gotten sexist products pulled off the shelves; inspired young feminists across the country; changed national coverage of transgender issues; called out sexism and misogyny in presidential elections.
(There's no sexism in presidential elections, come on.)
We've done this for ten years, but it's not sustainable. We can't keep doing this. We can't recruit a lot of the writers we want if we can't pay them. We need funding. We want to be doing so much more. We have so many ideas. Imagine what we could do with a strong infrastructure and sustainable funding.
You've supported us so much already with your readership, time, tweets, sharing, liking. Thank you! Now let's take it to the next level.
Everything you love about Feministing, #TimesTen.
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