About this project
For the final week of our Kickstarter campaign, you can donate $25 on behalf of a friend, and we’ll send a contact of your choice one of these great feminist greeting cards. We commissioned four original feminism-themed holiday designs from the very talented Brooklyn-based illustrator Jo Cao. And dang, did she deliver. We love these bright, subversive images, and think they’re sure to add some holiday cheer to anyone in your feminist contacts list.
Starting today, for every $25 you pledge to our Kickstarter in its last week of fundraising, you can send one of these original custom designs to a person of your choice. $25 gets you one card sent, $50 gets you two cards, $75 gets you three, and so on. If you’ve already donated, you can still take part by increasing your donation by $25 or more. The card will read “Happy Holidays from one feminist rabble-rouser to another" and will let your contact know that a donation has been made in their name to Feministing. Simply send us a message on Kickstarter with your contacts’ name and email address, choose the Boot, Computer, Candy Canes, or Feminist card options, and we’ll do the rest. This is on top of any perk you select when you donate.
Thank you to all our amazing backers! You helped Feministing #TimesTen reach its $30,000 funding goal within two weeks, and the numbers keep climbing.
To that end, we've added a stretch goal of $50,000 - that's an additional $20,000 to raise in the second half of our month-long campaign. Every dollar over $30,000 will go to:
- Paying our brilliant contributors (and ourselves!)
- Making our site redesign slicker and stronger
- Sending bloggers to cover relevant conferences and events
- Hosting an epic celebration party in January 2014, which each and every one of you is invited to by donating even $1
- Helping us form a strong, sustainable development structure and get really good at raising funds from other sources
- And if we make it all the way to $50,000 we will use the extra funds to launch a Feministing podcast with the site redesign
Thank you for the support so far! We're so psyched to show you what we have in store for you.
The award-winning site Feministing.com has been a leader in the feminist blog revolution. Over the past 10 years, we've grown to be one of the most widely-read feminist publications ever. We've remained a completely independent media source, and we've had some enormous victories -- thanks in large part to our dedicated readers. But we've been severely under-funded, running the site on a shoestring budget from ad revenue -- plus a whole lot of passion -- in a media landscape where clicks, not feminist ideology, determine a site's earnings.
We’re fundraising to relaunch Feministing and build a sustainable funding model so we can remain independent and on the cutting edge. Building on our decade of success, we’re looking to expand and strengthen our work and bring you Feministing Times Ten: a vibrant online community and activist hub that hosts high-level analysis, reporting, and creative content from a diverse group of grassroots voices.
The money raised will go toward:
Even more dynamic, insightful blog posts and a site redesign that better highlights the varied content we’ve been bringing you for years. Feministing is already more than just a blog, and we want it to continue to grow to be your go-to feminist hub, with a range of clearly-organized content and clear channels for taking action and connecting offline. The new site will have an expanded focus on community features, including a stronger Community platform and comments section, more deeply-edited thought pieces and original long-form reporting on important issues that don't get enough mainstream attention, and an “activists’ hub” with up-to-the-minute information from the grassroots. It'll be way prettier, too.
A growing roster of brilliant, diverse contributors who are compensated for their work. Marginalized folks whose voices need to be heard also often can't afford to write for free. Funding means we can begin to fairly compensate our team for their authentic, incisive analysis and bring on new contributors to continue to expand our coverage of intersectional feminist issues. Being paid will also ensure that our editors will have the time they need to stay on the forefront of feminist thought, work with contributors to strengthen and polish their work, and offer mentorship and support to a new generation of emerging feminist voices.
Laying the groundwork for long-term sustainability. This relaunch is only the beginning. Because we’ve always been operating on a shoestring budget, we've never had the time and resources to create the infrastructure we need to expand and diversify our funding sources. Any additional money we raise from this campaign will go toward building a base of committed donors who can ensure that we’re around for the next 10 years -- and beyond. We believe that a sustainable, nonprofit Feministing is within reach -- we just need a foundation to build from, and this relaunch is our starting point.
We can’t do it without your help. Feministing is a community -- we know the site belongs to all of you and is successful because of your readership and engagement. Now, we’re asking for your support to make the next phase of Feministing a reality. Help us bring you Feministing Times Ten.
We'd like to thank our Fundraising Advisory Board, who are assisting us with this campaign. With their help, we've put together what we think is a really exciting collection of perks. We'd also like to thank June Baby Productions for creating our awesome videos.
Check out our FAQ page for more information about the Fundraising Advisory Board, the history of Feministing, how we plan to use the funds, and a transcript for the video.
Risks and challenges
Feministing has been under-funded for 10 years, and this is not sustainable. Our greatest challenge is to turn a site that's been run on a shoestring budget into a fully funded organization. This site relaunch will give us a base to work off of to ensure Feministing is around for another 10 years or more.Learn about accountability on Kickstarter
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