Visit the Feltmeupdesigns Blog to follow me attempt to find 50 ways to use a tea towel for the duration of the Kickstarter!
What's This All About Then?
Feltmeupdesigns is an online gift brand inspired by nature, bright colours, silliness and fun. I've been making needle felted birds and prints and selling online since 2008.
Over the past year I've been looking into new ways to expand my product line and offer a greater range of gift ideas which don't involve me needle felting a million birds but still tie in nicely with my current range of products and the Doodle Bird design does just that.
New Stretch Goal Added
You're amazing, you smashed my initial stretch goals and I've done some thinking and added another one! Scroll down to the bottom to see more.
Why a Tea Towel?
Doesn't everyone love a tea towel? Practically nobody loves washing up so we all need something pretty to look at while we do it, some thing to cheer ourselves up while we work! They make great gifts, secret santa presents and are a great way to get a bit of art into your home if your walls are too full or (like me) you live in a top floor flat and your walls mostly end at waist height!
And as my friend and mentor Iona put it; "I would totally buy those suckers if they were printed on a tea towel"
About the Design
The original design is the Feltmeupdesigns signature "Tweet" bird, which has been my logo since very early on. I carved the bird into a rubber stamp block and then hand printed him in 16 different beautiful colours, I then hand embellished each one with fine pens and brushes to give each bird it's own individual personality.
I've had a prototype tea towel made and have spent time finessing the design and perfecting it and now I'm ready to print but all I need now is the funding to get my final design produced!
The Tea Towel Stats
The tea towel itself will be printed in the UK and be 100% cotton with an absorbent weave, hemmed on four sides, with a hanging loop and care instructions tag. The cotton cloth weighs 7.5oz/254gsm and the tea towel dimensions are 43cm (w) x 73cm (h)
All pledges over £5 get a An A5 Rainbow Doodle Birds print and lovely doodle bird stickers included with their rewards.
£10 receive the afore mentioned goodies and a beautiful cotton Rainbow Doodle Birds tea towel, pledges of £20 can get the Tea for Two option with two Tea Towels, one for you and one for a friend! All rewards which included a tea towel or mug also come with a Yorkshire Tea bag individually wrapped in a hand stamped envelope.
Now With Added Mugs!
New mug rewards added! I've added 2 mug rewards, if you have already pledged and want to add a mug to your package then scroll down and click on FAQs to find out how or you can message me if you're stuck
Please note this mug pictured here is just a prototype, the final mug will look similar but not exactly the same as the design got tweaked a bit.
The Exclusive Rewards
I've been creating some fun and exclusive rewards for Kickstarter... of course the tea towels, stickers and prints will be available to buy after the Kickstarter has finished but there's also a bunch of stuff that won't be so let me talk you through the Kickstarter exclusives
£10 Doodle Bird Pledge
I know tea towels aren't everyone's cup of tea so for those who still want to pledge a tenner I will make a special, unique, one of a kind, never to be repeated individual Doodle Bird print just for you in a random colour. These are on A6 paper and will be signed and dated on the back. I won't be selling these anywhere so this is your only chance to get one. (You'll also get some lovely printed stickers and an A5 rainbow doodle birds print)
The Dark Doodle Bird Rewards
Just added!!! My Goth friends... bless their little black hearts... complained that although they like rainbows and stuff they don't want to put them on their walls! So these are special rewards for all the Dark Birds out there! Sorry no black tea towels... the budget won't stretch to that!
£5 - A single original Dark Doodle bird A6 lino print, embellished in white.
£18 - A Dark Doodle Bird A6 lino print and a needle felted black bird with white details (monochrome is the new black)
£25 No Tea Towels for Me Packages
An A4 original Kickstarter exclusive original hand printed and embellished print featuring 4 Doodle Birds. Like the single Doodle Birds I won't be offering originals for sale anywhere else. I've got 3 different colour choices available for you here, there will be an element of randomness as each bird is unique. You'll also get a needle felted bird in a random colour matching your print.
The Audubon Packages - For Real Connoisseurs
I've got 2 variations on this, a Tea for One Package and a Tea for Two Package. This is a special one not only do you get the tea towel, print and stickers but you also get 16 A6 original individual Doodle Bird Prints, one in every colour on the tea towel, in a ribboned box and one of my needle felted birds. The Tea for Two package gets 2 of everything except the original prints, this includes one set of 16 prints.
I Want Extra Tea Towels Please!
If you want to add a tea towel to a package that doesn't contain one that's not a problem just scroll down and click on FAQs to find out how.
Now you can only pledge once so if you are wanting a combo of rewards that aren't available in any of the reward packages then drop me a message and I'll see what I can do.
Are you excited? I am! Please pledge what you can and if you can't pledge please share my project on your social media, it all helps.
Smashed!!! £1500 All backers will receive a PDF instant super hero kit, pledges over £10 with receive a paper copy in their package when rewards are posted out and I can now add mugs to my product line and rewards.
Smashed!!! £2000 - Screen Print Classes
I will use extra funds to learn how to screen print! I've always wanted to learn screen printing (which incidentally might mean I could print my own tea towels at some time in the future!) so I'm going to invest in some lessons and some equipment. Also any additional funds collected will enable me to research more product options and invest in them too so by Christmas I could have a whole new line of goodies!
We smashed this goal too all backers who are having rewards posting out will have a mini postcard sized print of the cardinal included in their package. This is a sneaky peek at the project I'm currently working on.
New Stretch Goal £3000- Screen Printing Equipment
You just keep blowing my mind! I've decided to add a final stretch goal. If we smash this one as well then I can invest in some more screen printing equipment to develop my designs on to an even bigger range of products! This is quite a big goal but I've seen what you guys can do in just a few days! You're amazing! When we hit this goal I shall add a barn owl mini print to all rewards requiring posting.
Here he is, he's another sneaky preview of the project I am currently working on along with the cardinal you'll already be getting as part of your stretch rewards!
Risks and challenges
I've had many years experience selling online and shipping my designs internationally so I don't anticipate any problems arising from fulfilling the rewards on time. I've given myself a full month to create and ship all the paper rewards, which should be more than enough time. (Barring acts of Nature!)
The tea towels themselves are being printed in the UK by Clever Baggers, the company who made my prototype, their production turn around time is pretty quick and I've dealt with them before and they are super reliable however since this part is out of my control I've given myself til the end of September to ship all the tea towel rewards.
Mugs will be produced by Awesome Merchandise, I've worked with these guys before and their turn around is super fast and reliable so I anticipate no issues with this part of the project!
I've given myself what I consider to be a considerable safety net of time to get all the rewards processed and posted as this is my first Kickstarter Campaign and there's still an element of the unknown there but I don't anticipate any issues and rest assured I'll keep you updated every step of the way.
- (30 days)