If no action is taken, by 2050 there will be more plastic in the oceans than fish. We asked ourselves how we could contribute and reduce this phenomenon, we didn’t want to be just spectators. This is why we came up with the idea of Feeling Felt: a perfect balance between Italian quality and sustainability.
We produce great products, manufactured ethically, responsibly and without cruelty, using innovative materials with low environmental impact.
Here at Feeling Felt, we believe that we can all make a difference.
After a year of experimentation and research into materials that respect our values, we present today our first line designed for urban life, made of backpacks, laptop sleeves and keyrings.
Our products are created from 100% felt, made from recycled plastic bottles and recyclable eco-leather of vegetable origin. The logo is made from bioplastic and hemp, and the whole production is 100% made in Italy, from design to manufacture. Also, you can choose your favorite color between 5 different shades.
The materials are accurately selected and tested from providers who reflect our values.
In particular, the felt is provided by Lanificio Bigagli, Global Recycled Standard certified and adhering to the 4sustainability protocol.
Lanificio Bigagli S.p.A has decided to integrate in its production cycles activities and controls aimed at reducing the presence of hazardous chemicals both in the processes and in the final products, in line with the "ZDHC roadmap to zero".
We made our backpacks light, compact yet spacious, equipped with a pocket for your personal computer and two more pockets for smaller items. Safety is not left beyond, that’s why the double zipper and the carabiner will get your back.
Feeling Felt is the innovative lifestyle brand based on quality, minimal design and sustainable production.
Our approach is aimed at combining Italian fashion and manufacturing tradition together with the use of new, low-impact, materials, thus encouraging a conscious and responsible consumption of resources.
We strongly believe in our idea of combining Italian tradition, innovative eco-sustainable materials and contemporary design to create new generation products.
Francesca Cruañes Rossini - CEO
Francesca Cruañes Rossini, graduated in Biomedical Engineering, boasts 5 years of experience in IT consulting and on the development of information technologies. She lead numerous projects in Italy, Spain and Switzerland, managing diverse teams, and implementing innovative solutions. Her desire to reverse the wasteful and high-impact trends in the fashion industry brought her and Barbara to the concept of Feeling Felt, a brand that would combine design, innovation and sustainability. Today she is the Company's CEO.
Barbara Gangemi - Designer and Creative Director
Barbara Gangemi, after a qualification in design and art direction, has gained 9 years of experience in international advertising agencies, developing successful integrated campaigns. Always linked to the world of design and accessories, in 2017 she decided to expand her creations to including backpacks, laptop sleeves and keyrings, all sharing the same attention to materials and the environment. The desire to be involved in this cause, together with her natural inclination for design are the grounds and motives that gave life to Feeling Felt, where she is now Designer and Creative Director.
Riccardo Cruañes Rossini - R&D
Riccardo Cruañes Rossini, studies Computer Engineering at the Polytechnic of Milan. Always passionate about technology and innovation, in recent years he has gained experience in the main programming languages (e.g., C, C++, Python) and in new technologies such as Arduino, 3D Manufacturing and 3D Modeling. In 2019, when the Feeling Felt project came to life, he decided to join the team to carry out the R&D activities for which he is now responsible.
Risks and challenges
We are a consolidated team, used to work hard and in international projects, we know that organization, communication and transparency are the most important values to drive a project successfully.
Supply chain risks: Low.
1- Procurement process and recycling of materials: Our partners are historical textile italian companies that have been involved in sustainable production for years. Our recycling process has been thoroughly tested and we are confident in the quality of the materials.
3- Assembly and sewing: Our partner is an Italian factory, specialized in the production of bags, present on the territory for years. The quality and resistance of the products has been personally tested by us in recent months.
4- Production chain: Our production chain is focused on the Italian territory with a very short chain, allowing us to manage and control the process easily.
Shipping risks: Low.
We have made contact with several assembly companies so that we can scale production if necessary to be able to meet the expected delivery times.
In any case, we will notify you as soon as possible of any unforeseen problems that may arise.
- (40 days)