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Let's put a new face on toys—perhaps a brain too. Little Giants were designed to introduce young kids to real heroes in a fun way.
Let's put a new face on toys—perhaps a brain too. Little Giants were designed to introduce young kids to real heroes in a fun way.
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283 backers pledged $12,115 to help bring this project to life.

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Little Giants: Three Inches of Toy Genius

$12,115

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Heroes you can grow with

Several years ago I set out on a journey... My goal was to create a line of action figures based on the heroes of my adult life; people like Albert Einstein and Nikola Tesla, whose lives inspire me to this very day.

The idea was simple enough. What would happen if we introduced kids to these characters - and the ideas they represent - early on in life? We all know that kids emulate the characters they adore, so what if we expose them to the people who symbolize our highest ideals? 

It won't turn them into geniuses overnight but hopefully it will open the door for us to introduce young kids to amazing concepts like Gandhi's non-violence, Einstein's creative genius, Freud's introspection, Tesla's  boundless determination and Warhol's self-expression.

The big trick? They had to be fun! They had to be just as cool and colorful and lovable as all the other toys on the shelf, so that kids would gravitate towards them all by themselves.

I spent over two years sculpting the characters and learning all the ins-and-outs of toy making to get everything "just right". The Little Giants are the result of that journey...

 Meet the Little Giants

Albert Einstein
Albert Einstein
Sigmund Freud
Sigmund Freud
Mahatma Gandhi
Mahatma Gandhi

Toys are just the beginning

Here's the good news... We've already produced a small run of Little Giants. Hopefully  it's enough to meet all the demand from this campaign in time for Christmas, in fact.

We're taking this project to Kickstarter because we want to expand the Little Giants universe!  The funds from this campaign will go to helping us bring more characters into the line. The first thing on our to-do list is to bring in some women! 

Like any other toy brand, if we really want to reach the hearts and minds of children, we'll need to expand into other media.

If we're successful here we plan to begin development on new Little Giants projects like illustrated books, games, and - who knows? - maybe even a kids TV show...

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Now, about those toys...

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Some Statistical Analysis...

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Have I seen you before?

If the Little Giants look familiar to you, it's because they were on the market once before. They started as a small project in 2006 and eventually grew into a line of 20+ characters. They developed a great niche following, but it turns out that maintaining a niche brand in a mass-market world is tricky business indeed.

Mass production is generally driven by high volumes, which is great if you are Hasbro and/or Target -- but not so easy when you're selling Little Teslas through mom-and-pop shops and trying to keep the retail price under $10. And eventually, and with heavy hearts, we were forced to shut down production, in 2012, due to rising manufacturing costs.

Little Giants in 2010
Little Giants in 2010

In the years since, we've always promised fans that we'd try to bring the line back. We needed two things to make it viable -a quality factory that was willing to produce small runs and a way to reach our niche audience - because the fact is most retail stores still prefer superheroes to real-life heroes.

After much searching, we finally found the perfect factory this year! So we chose our five most popular characters for a test run. We redesigned the logo and the packaging - cause, hey, it's not 2010 anymore - and what you see up at the top of this page is what we got! 

Now we're turning to Kickstarter, for the second ingredient... we needed a way to reach out directly to our audience and, luckily for all of us, Kickstarter has come along and made that possible in a way we never could have imagined just a few years ago.

So this is it! Our last, best chance to prove that real-life heroes can survive as toys in a pop-culture world.

The idea now is to use this test run of five characters to fund a follow-up run, where we can redesign and relaunch the next wave of characters. Hopefully, we can get enough traction to bring back the whole original line of Little Giants and even start adding new ones.

It's been a long winding road and we're grateful to be back at this point. To those of you who were there at the beginning - thank you for sticking around. And to those who are finding us for the first time - we can't do it without you. 

And to all of you, thanks for believing that scientists, artists, writers, revolutionaries and intellectuals can be fun!

Risks and challenges

This project is backed by FCTRY. We're a pretty well-known product design company and we've got plenty of know-how and experience when it comes to creating and distributing products.

The Little Giants have already been designed, tooled, and tested for every safety standard. We have even done a small production run for this campaign so unless demand is crazy, we will be able to fulfill all of the orders in time for the holidays this year.

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Support

  1. Select this reward

    Pledge $1 or more About $1.00

    Giant Recognition:

    The Little Giants will personally thank you on Instagram.

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  2. Select this reward

    Pledge $10 or more About $10

    Einstein

    The most beloved Little Giant of them all - shipped right to you in time for the holidays.

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    31 backers
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    Pledge $15 or more About $15

    Einstein & Freud

    EARLYBIRD SPECIAL

    Double down with the two most popular characters in the Little Giants collection.

    Estimated delivery: Dec 2015
    Ships anywhere in the world

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    Reward no longer available 4 backers
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    Pledge $15 or more About $15

    Einstein & Freud

    EARLYBIRD SPECIAL

    Double down with the two most popular characters in the Little Giants collection.

    Estimated delivery: Dec 2015
    Ships anywhere in the world

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    Reward no longer available 6 backers
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    Pledge $20 or more About $20

    Einstein & Freud

    Double down with the two most popular characters in the Little Giants collection.

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    19 backers
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    Pledge $20 or more About $20

    Einstein & Tesla

    The Science Dream Team!

    Einstein and Tesla. Together. Need we say more?

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    Pledge $30 or more About $30

    Einstein, Freud & Gandhi

    Three's Company, as they say.

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    Pledge $35 or more About $35

    EARLYBIRD SPECIAL #1

    The Party of 5
    + FREE US SHIPPING!

    All 5 Little Giants at nearly half off! Our way of saying thanks to you guys who've been with us throughout the buildup to this launch :)

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    Reward no longer available 20 backers
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    Pledge $50 or more About $50

    **NEW REWARD TIER** - 9/20/15

    The Party of Five + FREE US SHIPPING

    This is is one complete set of all 5 Little Giants and if you live in the US, the shipping is on us!

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    72 backers
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    Pledge $50 or more About $50

    The Party of Five

    This is is one complete set of all 5 Little Giants: Einstein, Freud, Gandhi, Warhol & Tesla.

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    Limited 27 backers
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  11. Select this reward

    Pledge $75 or more About $75

    EARLYBIRD #2
    + FREE US SHIPPING

    The Baker's Dozen

    We'll send you any 12 Little Giants of your choosing at almost half off! Mix and Match as you like.

    Again, thanks to those of you who have been supporting us for the last couple of months!

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  12. Select this reward

    Pledge $100 or more About $100

    The Baker's Dozen!
    + FREE US SHIPPING

    We'll send you any 12 Little Giants of your choosing! Mix and Match as you like.

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  13. Select this reward

    Pledge $175 or more About $175

    The Classroom
    + FREE US SHIPPING

    We'll send you any 4 complete sets of all 5 Little Giants. This is ideal for teachers (or big families!)

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    Pledge $500 or more About $500

    The Giant Choice

    A lot of people have strong opinions about who should earn the right to be immortalized in vinyl. If you're one of them, you're in luck. We've created a special reward tier just for you!

    In addition to getting a Baker's Dozen (see above) you can choose which Little Giant we'll make next.

    The options are all shown in the poster in the lefthand column. If you want to suggest someone else, contact us first and we'll let you know if it's doable.

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Funding period

- (30 days)