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Finding YOUR way in a world gone mad. A practical guide to self-improvement.  A book about what might just work.
Finding YOUR way in a world gone mad. A practical guide to self-improvement. A book about what might just work.
63 backers pledged €4,896 to help bring this project to life.
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Fried Chicken is Awesome – Self-help with a difference

€4,896

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IMAGINE!

Imagine how easier it all would be, if someone walked up to you and told you, without a doubt you are already doing enough, so that in the years ahead:

  • Your kids will still love you lots and want to be around you;
  • Your relationship with your partner will be genuine and passionate;
  • You’ll be surrounded by friends and family;
  • You’ll be fit and healthy;
  • You’ll have all the money you need;
  • You’ll have fulfilling, meaningful and engaging experiences whenever you want them. 

Wow! That would be brilliant! – Knowing for certain, I was already doing enough. Imagine!

So, reality check! This hasn’t happened to me yet! 

However! I may have found something near enough.


Introducing “Fried Chicken is Awesome – Finding YOUR way in a world gone mad”.

Hi, I’m Brad Allen, a certified coach and father of five. I am the author of this book, and I am looking for your pledge to help get it into circulation. 


WHY?


The world is messed up and for many of us it's a largely miserable experience:

  • There just doesn’t seem to be enough time;
  • fitness is a struggle;
  • health is a big concern;
  • money is a challenge to hold onto;
  • friendships are harder to maintain than we imagined;
  • our kids are on devices all the time;
  • love and passion eludes us;
  • and on top of all of that, social media shows us that everyone else is fully engaged with their loved ones, rich, sexy and having a truly wonderful life.

This book is needed because the experience can be a whole lot better, with a few relatively straight-forward adjustments. The answer is simple - choose your own path. However, truly achieving that, is not straight-forward. This book contains what might just work.

I wrote this book because I truly believe we all aren’t drones entertaining ourselves to pass the time until we take our final breath. I believe most of us want a better experience of life for ourselves and the generations that follow. I believe there are those that want to see less friction in their interactions with loved ones, their communities and within their workplaces. Be they, parents, lovers, employees, bosses, leaders and the young and old. I believe others believe this, because it is where I started, and I am not naive to think I am the only one.


WHAT’S IN THE BOOK

“Fried Chicken is Awesome” is a practical guide to self-improvement. It explores what worked for me in achieving greater levels of fulfilling engagement.

This book contains two dozen self-coaching topics, spread across four themes. 

  • In Part 1, I explore how our limiting beliefs and associated behaviours let us down, specifically when we are with others.
  • In Part 2, I focus on the idea of realistic optimism and how it provides a better approach to making choices.
  • In Part 3, I explore how we think, how we feel, how we socialise and the physical aspects of our personal experience as we engage with our worlds.
  • In the final part of the book, I look at what it takes to see further authentic behaviours and less resistance in day to day engagement with all that has importance.

We already have a level of authenticity, so the key is to see more of that or perhaps even just more of that on a regular and consistent basis. The structure of this book aims to illustrate how that can be achieved and used in finding our path in this mad world. This takes the form of guided self-coaching exercises dotted throughout the book.

This book is the learning from my experience, shared using stories and examples. This book is the “If I was starting over story” but tossed into the blender with a bunch of realistic optimism and appreciation that “it’s the journey stupid”. It’s aimed at offering some sort of comfort and perhaps options for those on the edge of similar situations, and how they might endure and create better experiences for themselves and those they love.

The self-coaching topics are supported by observations about my behaviour and experiences, as well as those that I have worked with as a coach, mentor and facilitator. My path has been influenced by many thought leaders including Peter Drucker, David Allen, David Rock, Mark Goulston, Eckhart Tolle, Daniel Goleman, Greg McKeown, Marshall Goldsmith, Chris Bailey, Cal Newport, William Whitecloud, Adam Grant, Shelley Crawford, and Amy Brann.

WHO IS BRAD?

I bring a wealth of personal and professional experience, as a father of five, as a certified coach/mentor, as a facilitator and as a tech sector professional with 25 plus years’ experience.  

My niche is to help others fall in love with their life again.

I am a relatively normal Australian male in my late forties. I did normal life stuff and still failed to find traction and my place in the madness. I met an Irish lass in Sydney, followed her to Ireland, got married, had children, built the big house, and created the picture-perfect life. It all then imploded spectacularly. Not because of infidelity, simply because of who we were and what we were conditioned to believe was important.

In trying to rationalise it all, I explored the classic and popular ways to self-help. I changed careers so I could devote more time to learning about how things should work. I coached, I got coached and I engaged in therapy. I gave attention to understanding how I could get closer to the “right place to start from”. Eventually I got there, but it wasn’t the place I expected to be when I started.

I have coached and mentored dozens of professionals, managers and leaders. I have also facilitated group learning and problem solving across the globe. I have a Master’s in business administration, and I am an accredited practitioner with the European Mentoring and Coaching Council (EMCC). 

I am warm and personable. You won’t find me at the centre of attention, but in one-to-one and in small groups, people immediately feel comfortable sharing all kinds of personal stories. I am one of those authentic souls that brings out the best in others. I am not conventional and will share my mind when it’s appropriate. I am not afraid of offending, but I’ve learnt to know when it is better to stay silent.

FUNDS

Doing our best inevitably involves getting help from others. We can’t be an expert at everything. I am certainly not even close. So, to get this material the attention I feel it deserves, I need help. That help comes in the form of paid professionals who do proofreading, copy editing, illustration, typesetting, printing, distribution and marketing. As well as honouring the rewards, your pledges pay these talented folks.

Some of you might be thinking, “why does Brad need help with this funding? Surely, he must be making good money through coaching etc”. I wish this was the case. The reality is that getting out of bed was even a struggle for a long time. Rebuilding a career after taking time out to raise children is hard enough in its own right. Doing it whilst battling to hold together a marriage and then having to endure a protracted and difficult legal battle cleans you out, literally and figuratively.

THE PROCESS

Self-publishing involves doing all the things a publisher would do, like proofing & copy editing, cover artwork and typesetting, managing the printing and distribution contracts, managing sales channels, marketing and promotion. Taking the self-publishing path means that I manage the process myself. It also means I need to pay professionals in their fields to get the book proofed, edited, prepared, printed, into sales and distribution channels, and promoted.

Kickstarter uses an all-or-nothing model, so if we don’t reach my target, your pledges don’t get collected, and I go back to the drawing board. To pledge, you will need to create a Kickstarter account and have a credit card, or some form of online payment. When the campaign finishes, and we reach the target, your payment will get collected. From there, I’ll progress with getting the book published and honouring the rewards associated with your pledge level. If this isn’t for you, drop by my website and subscribe so that you will be notified when the book can be purchased through the usual online and brick and mortar channels. (http://friedchickenisawesome.com/#contact)

The book is written, all 220 odd pages. It now needs to be edited and printed. The aim is to complete that process in late July and August, so that the book is available from the 1st of September. 

Within this campaign I’ve built a series of rewards aligned to the various pledge levels. Depending on your pledge, you’ll receive copies of the first release of this book. There are options for paperback and hardcover. I also have a pledge level for those that want to go that extra mile. This rewards at this level includes acknowledgement within the book. 

Your pledge will get this book published.  

Thank you.


Risks and challenges

With the funding goal achieved, the process to get this book reviewed and printed is straight forward. There will be of course some schedule risk with the company I’ve identified to help with the review and printing process. I won’t have the purchasing power, so the process will likely require a good amount of my attention to ensure they progress my project on schedule. I own the rights to the cover artwork (the man eating fried chicken), so there won’t be any delays in that aspect. Whilst in my writing, I mention other books and authors, I don’t include any material amount of text, so there are no rights to be sort after. Printing will be done close to where I live, so there is little risk in delivery. The packaging and postage will be done with a handful of volunteers, so that shouldn’t be at risk. Book delivery will use standard post so there could be delays to more remote parts of the world.

My brand and business are dependent on the success of this book, so it will be greatly in my interest to honour the pledge level rewards as promptly as possible. And, that is exactly what I intend doing.

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  1. Select this reward

    Pledge €1 or more About US$ 2

    THANK YOU

    You will be supporting this project. Your reward is my love and gratitude.
    As a bonus, you’ll get previews of the book passages via the backer only updates.

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    Pledge €10 or more About US$ 12

    KINDLE

    You will receive a Kindle/Amazon gift voucher to be used to purchase the e-book.

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    Pledge €18 or more About US$ 20

    PAPERBACK

    You will receive a paperback copy of Fried Chicken is Awesome.

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    • Paperback
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    Pledge €28 or more About US$ 31

    SIGNED PAPERBACK

    You will receive a SIGNED paperback copy of Fried Chicken is Awesome.

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    • Signed Paperback
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    Pledge €41 or more About US$ 46

    SIGNED PAPERBACK +1pb

    You will receive a SIGNED paperback copy of Fried Chicken is Awesome, as well as a 2nd paperback copy to gift to someone you love and care about.

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    • Signed Paperback
    • Paperback
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    Pledge €41 or more About US$ 46

    SIGNED HARDCOVER

    You will receive a signed HARDCOVER copy of Fried Chicken is Awesome.

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    • Signed Hardcover
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    Pledge €55 or more About US$ 61

    SIGNED HARDCOVER + 1pb

    You will receive a signed HARDCOVER copy of Fried Chicken is Awesome, as well as a paperback copy, which you can take on the plane or gift to someone you love and care about, or both.

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    • Signed Hardcover
    • Paperback
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    Pledge €69 or more About US$ 77

    SIGNED HARDCOVER + 2pb

    You will receive a signed HARDCOVER copy of Fried Chicken is Awesome, as well as TWO paperback copies, so you will have got lots of options, i.e. where you read and who you share with.

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    • Paperback
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    Pledge €100 or more About US$ 111

    SIGNED HARDCOVER + 5pb

    You will receive a signed HARDCOVER copy of Fried Chicken is Awesome, as well as FIVE paperback copies, so you will have one for everyone in the family.

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    • Signed Hardcover
    • Paperback
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  10. Select this reward

    Pledge €590 or more About US$ 653

    TRAILBLAZER

    You will be leading the way and ensuring this book finds the shelves, and for that, I will acknowledge you inside the book. You will also receive a signed hardcover copy of Fried Chicken is Awesome, as well as FIVE paperback copies.

    Includes:
    • Signed Hardcover
    • Paperback
    • Acknowledgement (inside the book)
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Funding period

- (30 days)