This is the passage from the book which answers part of the reason for the title:
"I am serious when I say fried chicken is awesome. Yours might be different, however, the world I exist in tells me so many things are bad for me. I hear about things I should or shouldn’t do. I exist in a world where I find it challenging if I don't subscribe to what others believe. Finding our way involves being true to what we believe for ourselves. And, I believe Fried Chicken is awesome. Sure, the first few mouthfuls are the best. The spices, the load of salt and the grease. Wow! That’s got the taste buds flapping. And yes after a few pieces, the anticipation and enjoyment are replaced with a slightly sickly feeling. But that doesn’t diminish how good it was at the start. It doesn’t take from our intention in putting ourselves in the same space as the fried chicken. It doesn’t take from the fact that we chose to eat it. And, it doesn’t stop us from believing in the awesomeness of those first few bites. As for what happens after consuming a bucket, that’s a whole different story."