PATENT PENDING: MAGNETIC FISHING ROD RACKS FOR THE ROOF OF MOST VEHICLES
MAGNERAK is an innovative company dedicated to bringing you the next generation fishing rod racks for your vehicles. We have 2 models: MAGNERAK M1, Magnetic (2019 MSRP $299, starting at $169) and MAGNERAK C1, Clamps (2019 MSRP $259, starting at $149). Both models can transport 3 to 5 saltwater or freshwater fishing rods with baitcasting, spinning and conventional reels. Transport 2 rods up to 12' and 1 rod up to 9' long or up to 5 rods with reels of various sizes. MAGNERAK does not work with FLY Fishing Rods.
MAGNERAK M1 & C1 production models are the same device with the only difference being that M1 has 4 magnetic feet and the C1 has 4 clamps for crossbars. We designed MAGNERAK to allow the magnetic feet and clamps to be interchangeable. Both models have custom designed Stainless Steel hinges and the cover stays open in mid air. Both models have Stainless Steel lockable latches with keys. Inside there are velcro straps to secure fishing rods with baitcasting, conventional or spinning reels in place.
MAGNERAK M1 is a revolutionary way to transport your fishing rods with reels on any vehicle with a ferrous metal roof. With MAGNERAK M1 you do not need any cross bars, additional hardware, tools or assembly. Now you can easily transport 1 or 2 piece saltwater and freshwater rods, 2 rods up to 12’ long and 1 rod up to 9’ long or 3-5 rods of various sizes, with spinning or conventional reels on small 2-door coupes and 4-door sedans! Magnerak M1 can be used on cars, vans, trucks, SUVs and vehicles with sunroofs. All you need is 23" of available roof space in length. MAGNERAK M1 is difficult to move once attached to a vehicle's roof or metal surface. To detach the rack pull up on the included lift strap with your right hand while holding the front of MAGNERAK with your left hand. Once one foot lifts up the rest come off easy when liftted vertically.
HOW PEOPLE TRANSPORT FISHING RODS
HOW TO USE MAGNERAK M1
We have designed MAGNERAK C1 with anti-theft security: When installing (and removing) MAGNERAK C1 on cross bars, the screws for the clamps are accessed from the inside of the device only. Once clamped on, the device is secured with locks and keys and the clamps' screws become inaccessible from the outside, thereby making it difficult to remove the rack off of your vehicle.
SAFE FOR ALL U.S. SPEED LIMITS
We have done over 5 years of road testing to ensure that the product is safe and reliable for transport. Road tests done with over 51,000 miles driven in Texas and through 26 states. Tests show no visible loss in a vehicle’s fuel economy. Weather conditions included driving in heavy rain and thunderstorms with 40-50 MPH wind gusts. Driving conditions included up to 75 MPH with cross winds behind SEMIs in rough weather.
MAGNERAK utilizes one of the oldest forces known, magnetism, and we use the strongest existing magnets, Neodymium, to secure the device to your vehicle. MAGNERAK has been tested on various types of vehicles from 2-door & 4-door cars, to crossovers, mini vans, trucks and SUVs.
USE CAUTION IN BAD WEATHER
MAGNERAK does not move or detach under extreme driving and weather conditions or minor vehicle accidents. MAGNERAK does not move and the tips of the fishing rods do not hit each other at high speeds. MAGNERAK is safe to use and rated for all legal U.S. speed limits. Please slow down in bad weather, use caution and drive carefully as you normally would.
MAGNERAK has been tested and developed for over 5 years on 50+ vehicles with extensive driving and fishing. It has evolved to a very user friendly, functional and practical device. Through multiple Prototypes with major revisions and upgrades each round, we can truly say that MAGNERAK is the coolest, most convenient, and user friendly fishing rod and reel transport solution on the market. For the past six years, since its invention, we have never gone fishing without MAGNERAK. Besides being the world's 1st, MAGNERAK truly is the most convenient, efficient, fast, and an over all transformation of how we transport fishing rods with reels on most vehicles.
The MAGNERAK was designed and developed by husband and wife team Zee and Jeanie. They met in the 90s and fell in love with art, design, technology…and each other. Zee has been fishing for over 30 years and invented MAGNERAK in the Summer of 2012 in their garage in San Antonio TX. They are both creative innovators who understand the way that design and technology can work together to unify form and function. They have been partners in their start up FATAFATI since 2004 and incorporated MAGNERAK IN 2013.
Jeanie and Zee believe in flexibility of form and function and they bring that unique philosophy to everything they do including MAGNERAK. Zee shared the love for this sport with Jeanie when they first met and they have been fishing for over 21 years ever since. When he first told her of the unique design elements of MAGNERAK she was hooked at first sketch. Innovation is an everyday event when this pair are working on a project and MAGNERAK is a natural by product of their curiosity about the relationship between function and design.
Our core team consists primarily of Zee & Jeanie who handle all aspects of the business and operations. Zee & Jeanie designed MAGNERAK, the products, branding, and online/offline assets. They work hands on all aspects of the business and communications, as well as product design, development and testing, media design, web design, photography and video.
Our Engineer, John, is one of the best and nicest people to work with. He is very professional, creative and resourceful. For many years John has played a vital role in materializing our concepts and designs into great products. We work very closely together on many aspects of MAGNERAK.
MAGNERAK's extended team includes our awesome patent attorneys who have been working with us since 2013 and our manufacturers that make MAGNERAK M1 & C1 possible.
We are grateful to various collaborators, friends and families who have supported us during the different phases of MAGNERAK's evolution over the years and continue to support us.
MAGNERAK, LLC was incorporated in San Antonio, TX in May 2013. Whether you live in the city or country, young or old, we share a common love, FISHING and the Outdoors. MAGNERAK’s sole purpose is to make life easier when you go fishing. Our mission is to provide a practical solution so you can spend more time fishing and enjoying the Outdoors. MAGNERAK is a simple and efficient way to transport your fishing rods with reels. We have put our love and sweat into developing these products and hope you will love them as we do.
TAKE THE JOURNEY
Go Fishing with MAGNERAK!
Risks and challenges
We have spent the last 2.5 years minimizing risks and we are finally ready to sell. When we launched on Kickstarter in December of 2015 - our goal was for high volume production capability via Injection Molding. 5 days into the campaign we cancelled it. We chose the better option for low volume production capability which is considerably more affordable and we worked diligently to make it happen. We have been working with new manufacturers for the past 17 months. In Summer of 2017 we made the Thermoforming molds for MAGNERAK and made 2 production prototypes in August and 3 more in September. We've been testing them on 30+ vehicles in the past 11 months and we are extremely satisfied with the build quality and finish.
MAGNERAK M1 and C1 are ABS Plastic with glossy black finish and our current production capability is approx. 1,500 to 2,000 units per month with a 3 month assembly and delivery lag but that can be scaled up on higher volume orders. We make our own custom stainless steel anodized black hinge and our stainless steel anodized black locking latches with keys are sourced with multiple back-ups. Various types of Velcro straps were tested to ensure that it would be easy to secure rods and reels even under low lighting conditions. We have tweaked the trim and strap material and sizing for efficiency and durability.
Due to the Patent Pending status we will not discuss details of the Magnetic feet and Clamps at this time. Thank you.
Our manufacturers are ready to start making MAGNERAK and all we need are orders. We no longer need to raise funds for tooling but we do have a minimum production run and hence the $30K goal. Our goal is set to $30K to cover the minimum run of approx. 150-200 units. The production, assembly and shipping/delivery time is approximately 4 months. Final assembly (magnets only) and quality control will be done in San Antonio where all orders will ship out from and be delivered within the 4 month estimate. International orders ship after U.S. orders and is estimated at approximately 5 months for delivery.
Once the Campaign is over and it is successful we will keep the backers updated on the progress as we go. If you have additional concerns please contact us.
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