From an email earlier today: "I appreciate your honesty and support. I actually totally understand you and your wife's position about buying new cards. We found earlier this year that there were some ambiguities in the game that needed to be worked out. One of our players suggested placing the symbols on the cards to make it easier to distinguish when they were played and how often they could be played. There were also questions/issues in the abilities section that were questioned as well. 2.0 is a collection of all those questions now answered. At the same time, there is truly no need to buy all the cards again, the first edition still works, though those issues still exist on those cards.
We have loyalty to our customers and have always taken precautions to help our community keep their hard earned money. This is one of the reasons why we don't have randomized decks, like Pokemon, which is attractive to a business because players want those rare cards and will spend thousands to get them. So in order to keep with that philosophy, we actually cut the price significantly to our previous buyers, especially the first two days before the campaign gets more popular. We made the discounts up to 50% of the actual sales price if previous customers wanted to buy all new cards.
In the campaign, we also have new items for rewards for supporting this cause including the artbook (which doubles as a curriculum), the rulebook (which includes alternative rules), miniature figurines, and stretch goal items we hope to produce. We have also been asked by another mom to create a deal with just the box, rule and art book, and 6 figurines and we have made that as an option for those who would like the pieces they don't have.
Finally, this campaign is more than just for the rewards, though we want to thank all those that support us, this is to help with the creation of new games based on the curriculum in school including Math (Spring 2018), Geography (Fall 2018), and Physical Education (Spring 2019). We are trying to start a movement where games and education exist for the betterment of all those who play. This, in the end, is what we are hoping to do, not simply sell more decks of cards but change the world and the way we see education. Hope this helps"