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$2,072 pledged of $43,700 goal
backers
By Amy Rae Hanson
$2,072 pledged of $43,700 goal
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About this project

FashMash will be a web-based platform where fashion lovers will be able to trade fashion items within a large community marketplace, user-to-user.


Imagine if AirBnb, Tinder, and Nordstrom made sweet, sweet love and popped out a fabulous, fashion centric child. That would be FashMash.

Step #1: Upload your closet. Start by taking pictures of clothes, jewelry, and purses you would rather not keep and upload them to FashMash with simple descriptions.

Step #2: Search for items you want. When you search, our algorithm will match you up with people who have what you want and who want what you have.

Step #3: Propose a trade. Browse the closets of other people and select items you think are of equal worth to what you have. If they like the offer, they'll accept! Otherwise they'll propose a counter-offer. Chat with them using our built-in messaging system and adjust the trade until you're both satisfied.

Step #4: Ship. When you've both agreed on a trade you can print out a shipping label right from the website.

Step #5: Receive! Your new items arrive in the mail and your closet boredom is cured!

- One -
Fashion is ever evolving. We want to stay fresh, and we always desire MORE.  

- Two -
The average female American has upwards of $5,000 worth of clothing in her closet or storage that she does not regularly wear.

- Three -
Despite this, the average woman spends $3,400 on clothing and attire each year.

With FashMash, these problems and more are solved. The unused attire in your closet can go to a good, new home and not the landfill, while the attire in the closets of others comes to you. You give up something you don't use, and in return you have a new closet with exciting new attire.

Screen Shots: 
View Product Page Full Screen  |  View Swapping Page Full Screen

FashMash will have no required sign-up charges or monthly subscription fees. There will only be a $1 service fee attached to each successful trade, in addition to any shipping costs. 

FashMash also provides the option to set up a security deposit on your trade, although this isn't really a cost since you get your money back. You and the person you trade with decide on what the deposit will be before the trade is finalized.  


Did you know that America adds nearly four BILLION pounds of clothing to landfills each year? Ouch!

Wouldn't it be nice to see that number reduced? By using FashMash to trade your clothes, you end up adding less to the human footprint by keeping your own clothes out of the trash, but also by reducing how many new clothes get purchased (and then thrown away) by others. 

Donations

FashMash will also include a built-in donation center. You will be able to easily print out a shipping label and donate unworn or untradeable goods to select relief organizations nationwide. 

We have created some really fun rewards to thank you for your amazing support of the FashMash dream. 

FashMash Reward Level  |  $15
FashMash Reward Level | $15
Post-its Reward Level | $25
Post-its Reward Level | $25
Booty Short Reward Level  |  $50
Booty Short Reward Level | $50
T-shirt Reward Level  |  $100  &  Sweater Reward Level  |  $150
T-shirt Reward Level | $100 & Sweater Reward Level | $150

At first I really just wanted an easy outlet to acquire new clothes and cute shoes any time, regardless of my financial or physical situation (read: I was between paychecks, wearing sweats and no makeup at home). There my closet sits with hundreds of dollars of merchandise that I may never wear again. It will all slowly trickle away to my friends closets, Goodwill, the trash, or to the land of missing socks. To me, swapping was the logical and environmentally friendly choice, but I found it to be missing an online platform.

So I started looking around, then I started planning. Originally it was just fun to work through the various obstacles, then it became apparent that I was looking at a full-fledged business plan and website wire-frame. I even gathered interest from some colleagues and friends who effectively made up a top-notch development and launch team. 

At the heart of this is a girl (me) just looking for the ability to USE FashMash. If anything, help ME swap clothes with you all. I have some really cute stuff, I promise (that's a joke - sort of.) 

This leads us to where we stand right now: the first public step toward enhancing the world of what I call "new-to-you" fashion through a kicky website named FashMash.

The FashMash team is excited to make the swapping dream a reality. Having previously worked together in various capacities on several projects we are already a well oiled machine, ready to make FashMash available to fashion lovers nationwide. 

  • Amy Hanson – Founder / Boss Lady
  • Chris Hanson – The Coder
  • Michelle Toyoshima – Product Development & PR
  • Emily Ray – Videography / Design
  • Ferris Monge – Public Relations & Media 
  • Julia Shaw – Operations / Tech & Environmental Guru
  • Devin Hanson – Web Design 
  • Chelby Dixon – Public Relations & Twitter
Special Thanks:
  • Charles Mitchell – Business Database Solutions
  • Jenna Elliot – One Eleven Photography 

$43,700 
This fully funds the launch of FashMash online by approximately mid March 2014. 

Costs include: Designers, web developers, legal fees to form the corporation and CYA (cover your a$$) actions, as well as the creation & delivery of the rewards built into this project (as listed to the right). 

$84,000
We will hire additional designers and developers with the intent of launching FashMash by as soon as January 2015 (as opposed to the projected mid March launch date).

$130,000
FashMash available as an app on all major platforms (IOS, Android & Windows Phone) in tandem with the website launch.

$200,000
FashMash launch party in Los Angeles, New York City, San Francisco, and Dallas.

$250,000
FashMash launch party in Miami, Seattle, Chicago, and Philadelphia. 

$300,000
FashMash launch party in Orange County, Nashville, Boston, and Portland, Oregon. 

$1million
FashMash launches globally! (following the US launch) 

Risks and challenges

We are more than confident in our abilities to deliver not only the completed FashMash website but also the reward levels as scheduled once the funds have been secured.

I will say the biggest risk and challenge will be faced when FashMash launches. We will need to build a strong community. Fast. FashMash will be nothing if people do not start up their accounts and upload their images.

To counteract this hurdle we have built a small (but mighty) marketing/PR team of top-notch specialists and budgeted for ads and other related expenses. We have also created free swapping as a reward for this Kickstarter. So, some of our first swappers may just be you - our Kickstarter supporters.

We will need to take the fashion world by storm. That is the only option to make FashMash fulfill it's mission. Your assistance by spreading the word to your friends is, of course, appreciated.

One other thing I will say is that we will do everything possible on our end to ensure honest and upfront swapping will occur. Reviews and identity verification for each account will go a long way but when push comes to shove, we all need to be good little honest and responsible boys and girls.

Obligatory Disclaimer - Exact product details may vary. Our ultimate goal will always be to ensure maximum user experience and swapping enjoyment.

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Questions about this project? Check out the FAQ

Support this project

  1. Select this reward

    Pledge $1 or more About $1.00

    Many thanks and an air HIGH FIVE!
    To accept air high five please:
    1) Raise hand
    2) Prepare yourself
    3) SLAP!
    4) That was solid, you're a pro!

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  2. Select this reward

    Pledge $5 or more About $5

    Your name will be emblazoned on the WALL OF AWESOME at www.fash-mash.com for your assistance in making it's birth possible.

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    12 backers
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  3. Select this reward

    Pledge $10 or more About $10

    ALL THE SOCIAL LOVE. FashMash will follow you on Instagram or Twitter. Please message us your handle if you select this level, we want to see what you are up to!
    Ye-ow!

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  4. Select this reward

    Pledge $15 or more About $15

    We offer you the world.
    UNLIMITED SWAPPING through FashMash.
    You heard us right, we will waive the service fee. (Shipping charges still apply).

    You can thank us later.
    All earlier rewards included.

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  5. Select this reward

    Pledge $25 or more About $25

    STICKY TABS OF GLORY! We will send you a three pack of these super swanky fashion tabs. Perfect for leaving inspirational notes on coworkers monitors and reminding yourself to send... that... email... All earlier rewards included.

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    Ships to Anywhere in the world
    8 backers
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  6. Select this reward

    Pledge $50 or more About $50

    "Gimme Your Clothes" booty shorts in sizes XS - XL. Cotton. All earlier reward levels apply.

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    6 backers
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  7. Select this reward

    Pledge $100 or more About $100

    Nifty awesome T-SHIRT time! -Size XS through XL- A super cozy, slouchy white cotton unisex v-neck t-shirt (100% Cotton).
    All earlier rewards included.

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    5 backers
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  8. Select this reward

    Pledge $150 or more About $150

    Swapping is My Cardio SWEATSHIRT. Available in sizes XS - XL. All earlier reward levels apply. Ka-pow!

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    1 backer
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  9. Select this reward

    Pledge $250 or more About $250

    CHAT WITH US. We want to hear your input and feedback on FashMash and beyond. Have a 10 (or so) minute Skype or Google Hangout conversation with the creator of FashMash and chat about your ideas and what you would like to see included.
    All earlier rewards included. Boom!

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  10. Select this reward

    Pledge $500 or more About $500

    EARLY BIRD SPECIAL - We will unlock FashMash to you one week prior to it's official release. You will be able to upload your products, set-up your profile and give us your valuable feedback. All earlier rewards included.

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  11. Select this reward

    Pledge $1,000 or more About $1,000

    VIP EXPERIENCE & A CUP OF JO - The creator of FashMash will help you set-up your account and get rolling. We will also provide you with a coffee or tea which we will have delivered to your home or office for your enjoyment during the set-up session.

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Funding period

- (29 days)