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AU$ 11,940 pledged of AU$ 25,000 goal
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By Farley
AU$ 11,940 pledged of AU$ 25,000 goal
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About

 The journey of this wild and enjoyable ride all started when I was looking for a watch of high quality that wouldn’t put a large hole in my wallet. But to my surprise, most if not all brands I found that actually created a decent quality and stylish watch had an overly excessive price. Even searching around Kickstarter, there were cheap watches but they either lack class or the luxury feel is missing, or they are just as expensive as retailed watches.

After searching and searching and finding nothing to satisfy my design cravings for an affordable luxury watch, I decided to create a brand of my own, looking at solving issues with pricing and quality. I also wanted to achieve this goal dealing directly with each consumer, without worrying about price bumps.

The Farley Team isn’t your average group of designers. Sure we have a great team of dedicated manufacturers but only one person has created such amazing time pieces, and that person is me; Gavin Farley, from Adelaide, South Australia. I’m trying to live my personal dream as a designer and I want my business to grow with the support of a wide consumer base and this is where my journey will begin. When packaging, quality control, shipments and shipping of the products come along I have made sure it will run smoothly if assistance is needed but for the whole process of FAQs, emails, payment requests and more will be run by me up until a point where I will need help from others.

I have always promised myself that one day I will stand out from the crowd and do something special to redefine myself, and now this is the moment I have wanted and thought out for a very long time. I am at the stage of my life where this is exactly where I want to be, displaying my creative mind through physical means and my first line of watches being my first piece of work to share.

My creations have taken me a long time to produce and plan out because as an individual, going through this journey, it’s inevitable that problems will come up along the way. That being said, fashion is where the heart lies with me and this business will never stop as I want to create a legacy and would love you all to be a part of it!

FARLEY PRODUCTS ARE ALSO BACKED WITH A ONE YEAR WARRANTY

Just to make this offer sweeter, if you have any fault in our watches, your watch will be examined and will be either repaired or replaced!

This project was a chance to create a watch that was stylish, practical, affordable and a new face to designer brand scene, not only that but to also provide my creative side with a way to display it in a physical form and this was the starting point of this mission.

Problems were encountered, as any company would face and to fix these problems took a lot of time and effort. The issues were dealt with over the duration of the whole process, such things include:

AFFORDABILITY: Almost every single watch that were higher quality were in expense of $300 and over, and watches that were under $200 were not stylish, practical or they lacked quality. So we solved this by starting our watches at only $110AUD, giving watch collectors a chance to spend small amounts of money to make their collection complete.

PRACTICALITY: At Farley, I wanted a beautiful timepiece that did not have overly complex designs or dials, making our watches minimalistic and stylish without needing excessive features and an everyday watch that still has class whether it be the standard or premium edition!

CREATION: Every part of this watch had lots of tweaks and changes before finally producing our prototypes, with the time used I believe that we brought a beautiful timepiece to life, so now I want to share it with you all.

The Farley Team has spent a vast amount of time to try and create a perfect first line of our watches. When we started designing our watches, we wanted to keep the watch functional and easy to read. We wanted to make our watches stand out in smaller details and change something in our watches which is barely shown at an affordable price, with a second-hand having our logo displayed on the end to show that just like the second-hand in your watch, the company is moving forward and never backwards! A 3-hand analog face with date function was exactly all we needed to also please a wider and more suitable audience.

We want your watch to last for an extended period of time. A sturdy designer case has been made to house the inner workings, complimenting your purchase. To increase durability while maintaining a lightweight structure, we decided on a 316L stainless steel case. Our cases went through many stages of testing such as buffing, polishes and wear and tear tests to make our timepieces stand the test of time, extremely stylish and of the best quality. All cases are 45mm, a versatile size suitable for both men and women - so we did not leave you out ladies!

We decided to go with four different styles placed on extra padded leather straps just to increase the durability. It took some time to find the right leather company that could see our vision as what we dreamed it would be, luxurious and style changing whilst saving you money in the long run.

We have also made sure that our leather is of the highest durability and quality – an important consideration to maintaining its original design that you fell in love with.The lasered back plate is created in the same artistic way as our dial face and we did not want to just display our style on the front but also the back as well. As a thank you from us, all our Farley Sets come complimentary with a Black Selene Wallet. The more watches you purchase, the more you save, helping my dream come to reality.

These back cases are available on all of our watches and come as standard to give you an overall view of each watches specifications!

All of our watches come with 3 and 5ATM Water Resistance, so if you encounter any issues with the weather, you will still be able to show it off like the sun is still shining!

We are also offering a pre sale exclusive Black Selene Wallet with all of our watches to thank you for your support!

We have 4 different styles and options in this first line of Farley Timepieces (More to come of course):

  • Nyx Standard Edition: this blacked out timepiece that displays style with the Jet-Black Dial and beautiful white detailing.
  • Hemera Standard Edition: The stainless steel beauty is great for the everyday wear and even for the board room.
  • Nyx Premium Edition: This blacked out timepiece that is finished with Black Proteus Diamonte Dial to introduce more luxury and style into your look.
  • Hemera Premium Edition: The stainless steel finish is uplifted that little bit more with the White Proteus Diamonte Dial to truly define your outfit

Our Premium Edition watches are also backed with 5ATM Water Resistance and Sapphire Crystal Glass to make our timepieces immaculate inside and out!

All of our watches are packed in our premium Red Sandal Wood and Black wood boxes just to add a few extra goodies to the baskets of our consumers!

Extra Watches available by unlocking Stretch Goals!

  • Rose Gold and Gold Hemera (Large Goal Achievable)
  • Rose Gold and Gold Nyx (Large Goal Achievable)
  • Erebus Gold Minimalist: a bold, classy gold-plated watch suitable for any occasion. (Stretch Goal Achievable)
  • Metal Plated Banded Watches (Stretch Goal Achievable)

We wanted to use some of the best input materials on the market for this watch so that we would not be just selling you watches that would last a couple of years. Inside of the Farley watches are Miyota 2115 movements that are used in high-end NIXON, CITIZEN and other highly renown branded watches. They are very accurate and built to last allowing you to hand down through the generations 316L Stainless Steel will be used for the cases. Allowing the case to define elegance yet also contain that lightweight feel in your watch. All watches are equipped with Full Date Function and are a very versatile sized watch for all occasions and all genders.

We will never overcharge and dump ridiculous retail markups onto our supporters because that shouldn't be the case. We strongly disagree when high designer markups are treated as fair pricing because they are designed and manufactured for a consumer. Just because it was designed does not mean it deserves a large sum. We wanted to make a watch without having the audacity to charge our consumers in excess of $300 for a quality watch. In reality, design is meant to be shared with all to benefit, not just the brand name itself. Especially in this Kickstarter community where everyone contributes with ideas and feedback, aren't we all really designers looking to prove to the world that we are good enough?

Kickstarters are the people that strive for a better future and show their products and ideas with the world, and for us it is an honor to produce ours.

We chose to work with an established watch manufacturing group known for rigorous quality control. We have a great relationship with our manufacturing partners. Our plans align and see the designs and goals that are set and are very excited to bring these products to the market.

Factory facilities
Factory facilities

Our manufacturer has worked with brands such as Lexus, Jaguar and many more. We believe we have chosen the right team for the job and we are sure that it will be high priority and high quality.

With multiple stages in the manufacture and quality check process, we are confident in their ability to deliver a high quality product. We were impressed with their sophisticated manufacture process including different rooms for assembly, air pressure checkpoints, water pressure stations, 48-hour time-keeping accuracy test, and (of course) a drop test. All of their facilities meet all necessary regulation and code for operation.

Though they may not be the biggest company, they sure do a good job at creating timepieces and the general managers made sure all of our requirements were met and accommodated. Their experienced staff and attention to detail was what made our decision to choose them so easy. We at Farley are extremely confident they will meet our needs.

We will offer the first line of the Farley timepieces at wholesale pricing tending to the needs of every individual. Not only should the watch be priced so that nobody breaks their bank, but what goes into the watch should be disclosed.

Our premium style casing
Our premium style casing

We know you will love our watches and the style that it will bring to any occasion. We want our consumers to be 100% satisfied with their purchase.

We wanted to make watches that were versatile and able to suit any situation and for overall daily use, and with these specs I think we have achieved that.

  • Case Diameter: 45 mm
  • Case Thickness: 7.5mm
  • Face Diameter: 38mm 
  • Case Material: 316L Stainless Steel
  • Back Plating: Stainless Steel
  • Hide Edition Clasp: Heavy Duty Buckle Clasp
  • Buckle Material: Stainless Steel
  • Dial Window Material: Crystal Mineral Glass and Sapphire Crystal
  • Display: Analog
  • Movement: Japanese Miyota 2115 Quartz
  • Date Function: Yes
  • Seconds Function: Yes
  • Water Resistant: 3 ATM / 30 Meters and 5 ATM / 50 Meters
  • Band Material:  Genuine Leather

Here at Farley, we have seen how much well known brands can mark up their prices easily exceeding affordable "budget". We want to put a stop to that. We want you to have some money left in your pocket, purchasing a Farley watch means just that.

Brands can easily charge over $300AUD for a watch that comes with the same qualities as our watches and this is why you should choose us, here is a simplistic chart of the comparison between both our brand and other well known brands.

After the Kickstarter campaign concludes, we will send out surveys gathering backer information to begin production. We want your feedback to improve on our products and gain more knowledge from outside of the company.

Our approximate production timeline is shown above. We are very hopeful that the manufacturer will work hard to deliver our products to you on time.

We need your support to launch our first line of watches and we have chosen Kickstarter to be that starting point for our company and plan to use it again to display our diversity and skill when it comes to horology and watchmaking. When you support this Kickstarter campaign, not only will you receive the watches you have paid for, but they will able to be sold worldwide at a competitive price and finally corrupting the luxury brand pricing for good.

You will own the first collection of the first Farley product that is being brought to the market and we think that is a very special thing to treasure.

Thank you for taking the time to check out our project and thank you if you are one of our consumers, we will do everything we can to meet your needs.

Thank you all for checking out our Kickstarter project and appreciate your time! We love you!

Risks and challenges

If this project gets funded, we will have to make sure everything goes according to plan to meet the promised deadlines. Projects often have trouble when facing the production process and deadlines for their shipment. The project could face possible challenges if the quality of the product or packaging does not meet our requirements after production. However, we have extensive experience and close relations in manufacturing and production. In addition, we will not be outsourcing the post-production work to another company. If any issues were to arise, we would instantly go to our consumer and make sure that details are understood by all! Our team is prepared to ensure that post-funding will run like clockwork when the time comes. (pun-intended again)
Although we do not see any direct risks and challenges, there are always indirect or unseen tasks that may present itself during the process of production. We hope to run everything as streamlined as possible and maybe even, with a silver-lining we could be ahead of schedule!

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Support

  1. Select this reward

    Pledge AU$ 40 or more About $30

    Receive ONE Black Selene Wallet. Free Shipping!

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    Pledge AU$ 100 or more About $75

    SUPER EARLY BIRD DEAL | Receive ONE Farley Nyx Standard Edition Timepiece and ONE Black Selene Wallet. Free Shipping!

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    Pledge AU$ 100 or more About $75

    SUPER EARLY BIRD DEAL | Receive ONE Farley Hemera Standard Edition Timepiece and ONE Black Selene Wallet. Free Shipping!

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    Receive ONE Farley Standard Edition Timepiece. Free Shipping!

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    Pledge AU$ 130 or more About $97

    ARRIVING ON TIME DEAL | Receive ONE Farley Standard Edition Timepiece and ONE Black Selene Wallet. Free Shipping!

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    Pledge AU$ 135 or more About $101

    SAVED BY THE BELL DEAL | Receive ONE Farley Standard Edition Timepiece and ONE Black Selene Wallet. Free Shipping!

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    Pledge AU$ 140 or more About $105

    FARLEY FAMILY DEAL | Receive ONE Farley Standard Edition Timepiece and ONE Black Selene Wallet. Free Shipping!

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    Pledge AU$ 150 or more About $112

    FIRST 100 DEAL | Receive ONE Hemera Premium Edition Timepiece and ONE Black Selene Wallet. Free Shipping!

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    Pledge AU$ 150 or more About $112

    FIRST 100 DEAL | Receive ONE Nyx Premium Edition Timepiece and ONE Black Selene Wallet. Free Shipping!

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    Pledge AU$ 160 or more About $120

    Receive ONE Farley Premium Edition Timepiece. Free Shipping!

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    Pledge AU$ 200 or more About $150

    LIVING FOR THE BEST DEAL | Receive ONE Farley Premium Edition Timepiece and ONE Black Selene Wallet. Free Shipping!

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    Pledge AU$ 250 or more About $187

    DOUBLE TROUBLE | Receive TWO Farley Standard Edition Timepieces and TWO Black Selene Wallets. Free Shipping!

    Each Premium Watch Add $35

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    Pledge AU$ 350 or more About $262

    TRIUMPHANT TRIO | Receive THREE Farley Standard Edition Timepieces and THREE Black Selene Wallets. Free Shipping!

    Each Premium Watch Add $30

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    Pledge AU$ 450 or more About $337

    QUADSQUAD | Receive FOUR Farley Standard Edition Timepieces and FOUR Black Selene Wallets. Free Shipping!

    Each Premium Watch Add $25

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    Pledge AU$ 650 or more About $486

    FARLEY FANTASY | Receive SIX Farley Standard Edition Timepieces and SIX Black Selene Wallets. Free Shipping!

    Each Premium Watch Add $20

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Funding period

- (40 days)