A lot of people complained about VAT. Let's have a price breakdown for the Hero Pledge level :
Right now, you can get the Hero Pledge for 97€ (after the campaign ends prices will increase)
The Hero Pledge level contains addons, expansions, extras and kickstarter exclusives valued at ~157€.
The discount is ~60€. If we were to include the VAT in your price you would have paid around 117€ which is still 40€ cheaper than the real price.
We have made a rather significant sacrifice and turned our profits toward minimum for you to be able to get a great price for this great product.