Funded! This project was successfully funded on March 31, 2013.

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This is a feature length documentary about how the media negatively affects women's body image and self-esteem.

Hi, we are JAM Films.

We made this Kickstarter because we need your help. We are in the process of making a documentary called False Advertising. It is about the media and how it negatively affects women’s body image and self-esteem. Women are taught from a young age that looks are the most important part of who they are and sadly that is where their value lies. Unfortunately, there is a strict mold one must fit to be considered “beautiful” in today’s society. This is a direct result of the limited portrayal of what is considered beautiful in the media today.

In our documentary you will hear the stories and experiences of young women from all different backgrounds; stories about how the media has negatively affected them and those around them. We believe personal stories are very important because stories are easier to relate to than statistics and facts. 

In the end, the goal of our documentary is to help women, and men, start thinking critically about the media and how they define what is considered "beautiful." It is detrimental to women of all ages when they internalize this ideal of beauty and strive to become it. We want women to know they are not alone in their feelings of frustration, inadequacy, and insecurity and, with each other, we can hopefully change the way we view beauty and ourselves. We believe the media can be used for good but in this day and age the majority of what is being produced isn't cutting it. Women of all ages, types, size, and color need to speak up and share their stories. After watching our documentary, we hope it will spark much needed conversation about these issues and empower women to stand up and fight for change - change in the way the media portrays women and beauty. We hope that after watching our documentary everyone will view the media in a different light and see it for what it really is: False Advertising

We have had the pleasure of being featured on emPOWERme.tv along with the founder of Healthy is the New Skinny, Katie H.Willcox, and one of the models, Danika Brysha, + some of the girls from our documentary. Here is a short clip from the hour long segment: 

Also, we have been featured on two blogs: 
The Body Image Project and Weighing the Facts

Lastly, we have been working with Lissa Lauria who is the founder of the I Am Movement. The motto of her organization is, "I AM perfect the way God made me!" Click the link to learn more about it. 

The feedback from our documentary trailer + project has been overwhelming [in a great way], which is why we hope to reach our goal and finish our documentary! 

So... why do we need your help? Well, one of the major challenges of our project is editing. We have some of the tools needed to get it done but with your donations we will be able to get exactly what we need to make the best film we can make. Better equipment and tools equals a better final product. Another major challenge for our project is reaching a large audience. Right now we do not have the means to do that. With your donations, we will work very hard to overcome this obstacle by bringing someone on our team to help with the marketing aspect and start getting our video out there any way we can. Along with bringing someone on our team, with your donations we will have the funds to start making as many copies of our final product as we can in order to get our video out there. Not only do we want to make the best film we can, we want people to see it when it's done. Making this documentary is a huge risk in itself but we believe with YOUR help we can get overcome these challenges and accomplish our goal.

Release: Look for it the end of April 2013 on Youtube and Vimeo. We will be posting the links on our Facebook and Twitter: @False_Ad. In order to stay updated on the progress of our film, like our Facebook and follow us on Twitter.

Check out the trailer here: 

Thank you for your support! It really means a lot to us. 

Risks and challenges Learn about accountability on Kickstarter

Like we said above, making this documentary is a risk in itself. Challenges are going to continue to be come up even after we make our goal. Some of those include finding the right person to help us with our marketing, getting our video out there, and making sure we have the right equipment to complete the film. We will overcome these challenges by facing them head on with as much dedication and perseverance necessary. We will not let them get in the way of our goal.

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