Introducing Face’s new studio project!
Face has experienced more growth over the past year than ever before, and this album project will reflect that, as well as celebrate it. It will be the perfect complement of honoring our past, while aggressively launching into an even bigger future.
It echoes the sentiments of one of the original tracks on the album - "Big Time" - a powerfully moving song co-written by our own Cody Qualls (along with Rachel Amade). In working so hard to chase the Big Time “out there,” we’ve come to realize that the REAL Big Time has been with us all along – through the love and support of those closest to us, who have been behind us from the beginning. This album honors our family, our friends, and all the fans who have believed in us and given us the incredible foundation from which we’ve continued to grow.
With the huge spike in attention that we’ve been getting, including our new international exposure, the scope of this album project doesn’t stop with the final product. We are designing a highly aggressive marketing and distribution plan, with our sights set on radio airplay and flirting with charting. In every phase, from arranging, recording, mixing, mastering, packaging, and – something we’ve never tried – INTERNATIONAL PROMOTION, this venture will be our biggest and boldest recording project to date.
Finally, the album’s release party and concert is going to be the stuff of legends – at Colorado's own legendary and iconic Red Rocks Amphitheater on Sunday, August 6, 2017! Supporting our long-standing mission of supporting youth in music, Face is hosting and headlining this Red Rocks show as a Benefit Concert, raising money for music education in Colorado schools. By supporting Face in this album project, YOU can be a part of this amazing evening and celebration. We have designed a number of Kickstarter Rewards that will allow you to experience this epic music venue with us in some pretty exciting ways.
The cherry on top that makes this Kickstarter Project even more special is this: if we are so blessed as to meet our goal, 25% of all money that exceeds the goal will go directly toward the grant money being amassed through the benefit concert!
We, the Face guys, have so much to be thankful for – we want nothing more than to continue to pay that forward to our community. By backing this Kickstarter Project, we have designed it so that your money will reach far beyond just this album’s success.
Risks and challenges
Because this is our seventh album project, the risks are well-known and easily accounted for.
The most obvious ones are those related to the timeline, and completing the album in time for the Red Rocks release date. Because many steps require third-party partners, there are certain steps that are technically out of our control. That being said, for the most part we're working with the same partners as in past projects, and know that their reliability, timeliness and overall professionalism are very high.
We've also built buffers into the schedule, so that even if there ARE unforeseen delays, we're still confident that the album will be completed in time.
Aside from those potential issues, we have a solid, cohesive vision for the album. The song selection is finalized, and we've already begun recording a number of the tracks. We have a team of talented recording engineers, audio mixers, a Grammy Award-winning mastering engineer, artwork design team, and, of course, the singers assembled and ready to put the work in. This whole team front-to-back has the experience and professionalism to overcome any other obstacles along the way.
And for the Kickstarter-savvy, our only other project on this platform was a wildly successful fundraiser for our first European tour in 2015. Not only was the fundraising a huge success, but we were able to maximize the money we raised throughout that tour by making connections in Europe that has launched new and lasting international stage for our brand. To date, these relationships have resulted in a second European tour in November 2016, a relationship with Swedish a cappella superstars "The Real Group," as well as many promising leads for further international travel in the near future. Face has honored all promises made from the previous Kickstarter project, and all of the rewards were delivered in a timely manner to all 400+ of our supportive backers.Learn about accountability on Kickstarter
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