This project is Fanny's first fashion collection under the label 'fabrari- wear the world.'
Fanny had the idea to this
vision back in April 2011 and since then she has been working focused on
realizing this project. Our family supported her in all matters and now it is
time to give birth to this special project. We are truly convinced that her
concept will become successful; she found a great way to combine individuality
with social responsibility. With fabrari you can truly "wear the world".
Here is the fabrari
"fabrari- wear the
wold" is much more than clothing. “wear the world”, is a statement
for appreciation of the world, the people and the arts.
The brand recognition are
the self-taken colourful pictures from all over the world printed full size on
natural cotton fabrics and processed to dresses, skirts and t-shirts. In
addition to each cloth postcards are provided with the original picture giving
the information where it was taken and some personal thoughts.
Important aspects of the
work are the pictures from Iran that shall draw the attention to the beauties
of this country.
The emphasis of the first
collection has 3 main subjects:
· Nature shots from all
over the world,
· the oriental theme from
our geographic heritage - Iran and
· artsy macrocosm shots
All designs are produced by
highly skilled people that have a disability. These people are affected by
permanently unemployment, disability or invalidity. fabrari dresses are
not only individual designs, they also support individuals who have
difficulties in finding a job otherwise.
If our project gets
funded, we will use the money among other things to:
attending fashion shows and
exhibitions to reach our target groups and realizing marketing activities, set
up an online shop for a worldwide distribution.
If you like our project and
you want to contribute to world’s awareness and appreciation, we would be happy
about your support!
Let’s wear the world!
Sormeh & Fanny
Cousins and friends
Special thanks to our
beloved family and friends that contributed to this project, to Philipp
Purtscher for filming and cutting the video and Katharina Perry for her appearance
in our video. Special thanks also to our talented cousin Ramin Ghotb for
providing his great artsy pictures for some dresses! Music was composed
by my brother Khan.